Remember, your prospects don’t need you as much as you need them. They have a multitude of choices available to them. Unless you offer them a really meaningful benefit for doing business with you, it’s easier for them to take no action at all. You therefore have to do everything you can to tip the scales and make it irresistible for them to take the next step. You do this by creating such a powerful and compelling offer that people would be foolish to pass it up. An offer that makes it more advantageous to acquire your product or service than not to do so, one which eliminates all the hurdles they have to jump over to do business with you and makes it harder to say “no” to you than to say “yes,” can increase your results up to 300%.

The next calculation I’m looking to find out is my actual sale conversion rate, would I calculate my actual total number of opted-in leads that converted say it was 1,003 (opted-in leads) actually purchased my offer and divide it by the total 3,870 total visitors. If not, would it be by the total opted in amount, which in this case would be 2,010, to work out my sales conversion rate?

Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
The right offer can increase your response up to 300%. Yet few businesses ever go beyond a token effort of making “some sort of offer.” Most people wrongly assume that their buyers already know it all, or aren’t interested in reading lots of words. In truth your prospects crave as much information as possible so they can make an informed purchase decision. By “packaging” your expertise into a special booklet, report or seminar and offering it as an inducement to get your prospects to contact you, you can bring prospects out of the woodwork in droves whilst simultaneously establishing your expertise and at the same time educating and informing the very people who are most interested in making a purchasing decision … which increases the probability that you’ll get the sale.
Woooooohhh!!! great article, I’m presently developing a report within a Telecoms Industry and it has capture the attention of my Bosses after explaining to them the preliminary stages, they are looking forward to its completion. will be communicating with you using actual figures to complete my project……Thank You Once again. I called the project ‘BUSINESS HEALTH ANALYTICS’ as I’m reporting from the Revenue Assurance Department.
In February 2014, Facebook expanded the gender setting, adding a custom input field that allows users to choose from a wide range of gender identities. Users can also set which set of gender-specific pronoun should be used in reference to them throughout the site.[229][230][231] In May 2014, Facebook introduced a feature to allow users to ask for information not disclosed by other users on their profiles. If a user does not provide key information, such as location, hometown, or relationship status, other users can use a new "ask" button to send a message asking about that item to the user in a single click.[232][233]
The company celebrated its 10th anniversary during the week of February 3, 2014.[103] In January 2014, over one billion users connected via a mobile device.[104] As of June, mobile accounted for 62% of advertising revenue, an increase of 21% from the previous year.[105] By September Facebook's market capitalization had exceeded $200 billion.[106][107][108]
On April 15, 2013, Facebook announced an alliance across 19 states with the National Association of Attorneys General, to provide teenagers and parents with information on tools to manage social networking profiles.[90] On April 19 Facebook modified its logo to remove the faint blue line at the bottom of the "F" icon. The letter F moved closer to the edge of the box.[91]
How do social media managers keep up with all of those posts they need to publish? By using a social media content calendar. Just as it sounds, a social media content calendar is a spreadsheet where you write out posts in advance and slot them for specific times. Aside from keeping you sane, a content calendar will help you keep tracking links organized and make it easier to evaluate the overall mix of format and topic you’re posting.
Engagement with the social web means that customers and stakeholders are active participants rather than passive viewers. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). Social media use in a business or political context allows all consumers/citizens to express and share an opinion about a company's products, services, business practices, or a government's actions. Each participating customer, non-customer, or citizen who is participating online via social media becomes a part of the marketing department (or a challenge to the marketing effort). Whereas as other customers read their positive or negative comments or reviews. Getting consumers, potential consumers or citizens to be engaged online is fundamental to successful social media marketing.[20] With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services. This can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation.[21]
In May 2019, Archimedes Group was banned from Facebook for “coordinated inauthentic behavior” after Facebook found fake users in countries in sub-Saharan Africa, Latin America and Southeast Asia.[425] Facebook investigations revealed that Archimedes had spent some $1.1 million on fake ads, paid for in Brazilian reais, Israeli shekels and US dollars.[426] Facebook gave examples of Archimedes Group political interference.[427] The Atlantic Council's Digital Forensic Research Lab said in a report that "The tactics employed by Archimedes Group, a private company, closely resemble the types of information warfare tactics often used by governments, and the Kremlin in particular."[428][429]
Data is read from these log files using Ptail, an internally built tool to aggregate data from multiple Scribe stores. It tails the log files and pulls data out. Ptail data are separated into three streams and sent to clusters in different data centers (Plugin impression, News feed impressions, Actions (plugin + news feed)). Puma is used to manage periods of high data flow (Input/Output or IO). Data is processed in batches to lessen the number of times needed to read and write under high demand periods (A hot article generates many impressions and news feed impressions that cause huge data skews). Batches are taken every 1.5 seconds, limited by memory used when creating a hash table.[215]
With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you're on the go and still access most of the functionalities of Ads Manager. Wherever you are, you'll have the power to create and edit ads, track their performance and manage ad budgets and schedules. Convenient push notifications keep you informed on the go.

Previously, Facebook had its privacy settings spread out over 20 pages, and has now put all of its privacy settings on one page, which makes it harder for third-party apps to access the user's personal information.[342] In addition to publicly apologizing, Facebook has said that it will be reviewing and auditing thousands of apps that display "suspicious activities" in an effort to ensure that this breach of privacy does not happen again.[392] In a 2010 report regarding privacy, a research project stated that not a lot of information is available regarding the consequences of what people disclose online so often what is available are just reports made available through popular media.[393] In 2017, a former Facebook executive went on the record to discuss how social media platforms have contributed to the unraveling of the "fabric of society".[394]
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
On June 12, Facebook announced that it was introducing clickable hashtags to help users follow trending discussions, or search what others are talking about on a topic.[94] San Mateo County, California, became the top wage-earning county in the country after the fourth quarter of 2012 because of Facebook. The Bureau of Labor Statistics reported that the average salary was 107% higher than the previous year, at $168,000 a year, more than 50% higher than the next-highest county, New York County (better known as Manhattan), at roughly $110,000 a year.[95]
In February 2011, Facebook announced plans to move its headquarters to the former Sun Microsystems campus in Menlo Park, California.[63][64] In March 2011, it was reported that Facebook was removing about 20,000 profiles daily for violations such as spam, graphic content and underage use, as part of its efforts to boost cyber security.[65] Statistics showed that Facebook reached one trillion page views in the month of June 2011, making it the most visited website tracked by DoubleClick.[66][67] According to a Nielsen study, Facebook had in 2011 become the second-most accessed website in the U.S. behind Google.[68][69]

Social media platforms like Yelp and FourSquare are great for brick and mortar businesses looking to implement marketing on social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand, so they will be able to write and post reviews. A lot of good reviews can significantly help sway prospective visitors to come in and build your business!
No one buys a chain link by link. People either buy the whole chain or they don’t. It is the same with converting business. If you show the customer all the steps in a sale and he or she agrees to the first step, the customer has bought the chain … unless you break it. You show the chain, make it clear how the phases in the sale are linked—from first agreement to purchase order—and then sell the first link … which is attached to the last link. Sell the first link and you sell the chain.
Traditional advertising techniques include print and television advertising. The Internet has already overtaken television as the largest advertising market.[90] Web sites often include the banner or pop-up ads. Social networking sites don't always have ads. In exchange, products have entire pages and are able to interact with users. Television commercials often end with a spokesperson asking viewers to check out the product website for more information. While briefly popular, print ads included QR codes on them. These QR codes can be scanned by cell phones and computers, sending viewers to the product website. Advertising is beginning to move viewers from the traditional outlets to the electronic ones.[citation needed]
The matching screen gives you a list of leads to be converted and gives you the option to map the lead to existing accounts/contacts in cases where there is a close name match to existing information in the database. You can choose to create new accounts/contacts for each lead, or you can link to one of the suggested matching accounts or contacts. If the matching account is not displayed and you think there might be a matching account in the database, you can click on the "Find Account" link, which will give you the ability to search through accounts to see if there is a better match, as shown below:
We are tracking to see our conversion rate. It’s part of our financial dashboard and we compare the % approved by year and compare years and year to date to see if we have a problem or a problem in the industry. We honestly use it as an alarm to do some follow up on stale proposals. We are not high pressure sales we are professional services and want to ensure our efforts to write proposals is worth the effort. Also we want to build our clientele and have been writing proposals for new clients and want to see if our conversion rate if it increases or decreases. Our conversion rate is pretty consistent within a few percentage points and we can begin to project how many proposals we have to write or how much total fee we have to write to meet our growth expectations. Also for hiring needs and to project how many professional hours are required to service these contracts. The timing is the toughest part but we estimate future contracts based on the conversion rate multiplied by the total of pending proposals.
Finally, be active. The best way to gain Page likes is to build an engaging community. Post helpful or entertaining content that your followers will want to like and share. Respond to messages quickly and interact with comments on your posts. Have you ever noticed some Pages have a green badge saying they’re “very responsive to messages”? If you’ve received a 90% response rate and an average response time of under 15 minutes over the last seven days, you too can earn this badge.
Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. You score leads based on the interest they show in your business, their current in the buying cycle, and their fit in regards to your business. Lead scoring helps companies know whether prospects need to be fast-tracked to sales or developed with lead nurturing. Lead scoring is essential to strengthening your revenue cycle, effectively drive more ROI, and align sales and marketing.
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