The self-directed buyer’s shields are up, and they are ignoring your messages. Developing a relationship to cut through the noise is critical.  Not all leads that go to sales are ready to buy, so you have to make sure that you have in place a solid lead nurturing strategy to continue to build awareness and affinity for your brand while your prospect is self-educating. Through paying attention to your MOFU efforts through tactics such as lead nurturing, you can continue to have a relevant conversation with prospects long after your lead generation efforts.
It receives prominent media coverage, including many controversies. These often involve user privacy (as with the Cambridge Analytica data scandal), political manipulation (as with the 2016 U.S. elections), psychological effects such as addiction and low self-esteem, and content that some users find objectionable, including fake news, conspiracy theories, and copyright infringement.[17] Facebook also does not remove false information from its pages, which brings continuous controversies.[18] Commentators have stated that Facebook helps to spread false information and fake news.[19][20][21][22] Facebook has exempted political advertisements from their ban on making false claims.[23]
The matching screen gives you a list of leads to be converted and gives you the option to map the lead to existing accounts/contacts in cases where there is a close name match to existing information in the database. You can choose to create new accounts/contacts for each lead, or you can link to one of the suggested matching accounts or contacts. If the matching account is not displayed and you think there might be a matching account in the database, you can click on the "Find Account" link, which will give you the ability to search through accounts to see if there is a better match, as shown below:
The Facebook service can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a customized profile revealing information about themselves. They can post text, photos and multimedia which is shared with any other users that have agreed to be their "friend". Users can also use various embedded apps, join common-interest groups, and receive notifications of their friends' activities. Facebook claimed that had more than 2.3 billion monthly active users as of December 2018.[13] However, it faces a big problem of fake accounts. It caught 3 billion fake accounts in the last quarter of 2018 and the first quarter of 2019.[14] Many critics questioned whether Facebook knows how many actual users it has.[15][16][14] Facebook is one of the world's most valuable companies.
excellent information on determining how to put a dollar amount on each lead. This is also an excellent way to verify how productive your sales staff is both individually and as a group. I would love to add a link to your article from my linked in page, I know it helps me and I believe it is a simple but often times over looked tool for the average sales person to sharpen and adjust their skills over time.
As we mentioned in the previous section, take the time to thoughtfully fill out the “About” section of your Page. Fill your description with searchable information, but don’t overstuff it with keywords. Include an overview of what your business offers, proper categories, and a link back to your website. Here's HubSpot's "About" section as an example.
The company celebrated its 10th anniversary during the week of February 3, 2014.[103] In January 2014, over one billion users connected via a mobile device.[104] As of June, mobile accounted for 62% of advertising revenue, an increase of 21% from the previous year.[105] By September Facebook's market capitalization had exceeded $200 billion.[106][107][108]

Then, for simplicity’s sake, take the values that you pulled and sort them into buckets. For instance, if total units in subdivisions always falls between 10 and 200, then make a bucket for 0-50, 50-100, 100-150, 150-200. Each value needs to have the same number of buckets, and they need to be in order from worst to best. In this case bucket 1 is “0-50,” and bucket 4 is “150-200.”
More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users, jumping from 738 million in 2000 all the way to 3.2 billion in 2015.[9] Roughly 81% of the current population in the United States has some type of social media profile that they engage with frequently.[10] Mobile phone usage is beneficial for social media marketing because of their web browsing capabilities which allow individuals immediate access to social networking sites. Mobile phones have altered the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time[11]. They have also allowed companies to constantly remind and update their followers. Many companies are now putting QR (Quick Response) codes along with products for individuals to access the company website or online services with their smart phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, and any other mobile-enabled content. In addition, Real-time bidding use in the mobile advertising industry is high and rising due to its value for on-the-go web browsing. In 2012, Nexage, a provider of real time bidding in mobile advertising reported a 37% increase in revenue each month. Adfonic, another mobile advertisement publishing platform, reported an increase of 22 billion ad requests that same year.[12]
Complementing regular conversations, Messenger lets users make one-to-one[264] and group[265] voice[266] and video calls.[267] Its Android app has integrated support for SMS[268] and "Chat Heads", which are round profile photo icons appearing on-screen regardless of what app is open,[269] while both apps support multiple accounts,[270] conversations with optional end-to-end encryption[271] and "Instant Games".[272] Some features, including sending money[273] and requesting transportation,[274] are limited to the United States.[273] In 2017, Facebook added "Messenger Day", a feature that lets users share photos and videos in a story-format with all their friends with the content disappearing after 24 hours;[275] Reactions, which lets users tap and hold a message to add a reaction through an emoji;[276] and Mentions, which lets users in group conversations type @ to give a particular user a notification.[276]
The “Interests” section is a great way to uncover industry and competitor information. You can add general interests or the names of specific Pages. However, be warned that not every Page will be available to analyze if they do not have a substantial number of likes. In the example below, I’m choosing to analyze women in the United States between the ages of 18 and 35 who are interested in yoga and the apparel company Lululemon Athletica.
In May 2018 at F8, the company announced it would offer its own dating service. Shares in competitor Match Group fell by 22%.[132] Facebook Dating includes privacy features and friends will be unable to view their friends' dating profile.[133] In July, Facebook was charged £500,000 by UK watchdogs for failing to respond to data erasure requests.[134] On July 18, Facebook established a subsidiary named Lianshu Science & Technology in Hangzhou City, China, with $30 million of capital. All its shares are held by Facebook Hong.[135] Approval of the registration of the subsidiary was then withdrawn, due to a disagreement between officials in Zhejiang province and the Cyberspace Administration of China.[136] On July 26, Facebook became the first company to lose over $100 billion worth of market capitalization in one day, dropping from nearly $630 billion to $510 billion after disappointing sales reports.[137][138] On July 31, Facebook said that the company had deleted 17 accounts related to the 2018 American elections. On September 19, Facebook announced that, for news distribution outside the United States, it would work with U.S. funded democracy promotion organizations, International Republican Institute and the National Democratic Institute, which are loosely affiliated with the Republican and Democratic parties.[139] Through the Digital Forensic Research Lab Facebook partners with the Atlantic Council, a NATO-affiliated think tank.[139] In November, Facebook launched smart displays branded Portal and Portal Plus (Portal+). They support Amazon's Alexa (intelligent personal assistant service). The devices include video chat function with Facebook Messenger.[140][141]
Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on followers' Home timelines.[33] Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product's website and other social media profiles, etc.[34] Twitter is also used by companies to provide customer service.[35] Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation.
In mid-2004, Napster co-founder and entrepreneur Sean Parker—an informal advisor to Zuckerberg—became company president.[41] In June 2004, the company moved to Palo Alto, California.[42] It received its first investment later that month from PayPal co-founder Peter Thiel.[43] In 2005, the company dropped "the" from its name after purchasing the domain name facebook.com for US$200,000.[44] The domain had belonged to AboutFace Corporation. 

With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you're on the go and still access most of the functionalities of Ads Manager. Wherever you are, you'll have the power to create and edit ads, track their performance and manage ad budgets and schedules. Convenient push notifications keep you informed on the go.
The next calculation I’m looking to find out is my actual sale conversion rate, would I calculate my actual total number of opted-in leads that converted say it was 1,003 (opted-in leads) actually purchased my offer and divide it by the total 3,870 total visitors. If not, would it be by the total opted in amount, which in this case would be 2,010, to work out my sales conversion rate?
Apple's iPhone 5c: Created a Tumblr page, labeling it "Every color has a story" with the website name: "ISee5c". As soon as you visit the website, the page is covered with different colors representing the iPhone 5c phone colors and case colors. When you click on one of the colored section, a 15-second video plays a song and "showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers...",[74] concluding with words that are related to the video's theme.
Remember, your prospects don’t need you as much as you need them. They have a multitude of choices available to them. Unless you offer them a really meaningful benefit for doing business with you, it’s easier for them to take no action at all. You therefore have to do everything you can to tip the scales and make it irresistible for them to take the next step. You do this by creating such a powerful and compelling offer that people would be foolish to pass it up. An offer that makes it more advantageous to acquire your product or service than not to do so, one which eliminates all the hurdles they have to jump over to do business with you and makes it harder to say “no” to you than to say “yes,” can increase your results up to 300%.
We are tracking to see our conversion rate. It’s part of our financial dashboard and we compare the % approved by year and compare years and year to date to see if we have a problem or a problem in the industry. We honestly use it as an alarm to do some follow up on stale proposals. We are not high pressure sales we are professional services and want to ensure our efforts to write proposals is worth the effort. Also we want to build our clientele and have been writing proposals for new clients and want to see if our conversion rate if it increases or decreases. Our conversion rate is pretty consistent within a few percentage points and we can begin to project how many proposals we have to write or how much total fee we have to write to meet our growth expectations. Also for hiring needs and to project how many professional hours are required to service these contracts. The timing is the toughest part but we estimate future contracts based on the conversion rate multiplied by the total of pending proposals.
In May 2019, Archimedes Group was banned from Facebook for “coordinated inauthentic behavior” after Facebook found fake users in countries in sub-Saharan Africa, Latin America and Southeast Asia.[425] Facebook investigations revealed that Archimedes had spent some $1.1 million on fake ads, paid for in Brazilian reais, Israeli shekels and US dollars.[426] Facebook gave examples of Archimedes Group political interference.[427] The Atlantic Council's Digital Forensic Research Lab said in a report that "The tactics employed by Archimedes Group, a private company, closely resemble the types of information warfare tactics often used by governments, and the Kremlin in particular."[428][429]
YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!
On that note, make sure the content you post to Facebook is highly shareable. It’s the best way to expand your organic reach. According to a study by the New York Times Customer Insight and Advertising Groups, “marketers should be focused on providing content that enhances consumers’ relationships with one another.” In other words, create valuable and entertaining content that followers will be happy to share with their connections.
Process of turning a lead into an opportunity/deal, converting prospects into customers. Usually leads are generated from marketing inbound or outbound activities. For example when someone who is interested in your product or service has taken your desired action on a landing page or has given you some type of information – email address, phone number etc. Lead conversion rate is the percentage of leads that became customers.
Facebook provides a development platform for many social gaming, communication, feedback, review, and other applications related to online activities. This platform spawned many businesses and added thousands of jobs to the global economy. Zynga Inc., a leader in social gaming, is an example of such a businesses. An econometric analysis found that Facebook's app development platform added more than 182,000 jobs in the U.S. economy in 2011. The total economic value of the added employment was about $12 billion.[490]
Sales Development reps (SDRs), also often called Inside Sales or Lead Qualification reps, are focused on one thing: reviewing, contacting, and qualifying marketing-generated leads and delivering them to Sales Account Executives. Simply put, SDR teams pass the baton from Marketing to Sales. Why do it this way? Because you want to make sure every single lead Marketing passes to your Sales team is as qualified as possible. Your SDRs should take the time to help each and every lead, offer them value, make a positive impression, create future demand, and become a trusted advisor. This step is critical in the lead generation process because you don’t want to treat your leads as blank faces to be simply questioned, qualified, and harvested.

It has been criticised a vector for 'fake news', and has been accused of bearing responsibility for the conspiracy theory that the United States created ISIS,[396] false anti-Rohingya posts being used by Myanmar's military to fuel genocide and ethnic cleansing,[397][398] enabling Sandy Hook Elementary School shooting conspiracy theorists,[399] and anti-refugee attacks in Germany.[400][401][402] The government of the Philippines has also used Facebook as a tool to attack its critics.[403]
We finished the four steps from Facebook’s welcome menu, but there are still a few things you can do to customize your Page. For example, every Facebook user has a vertical navigation bar to the left of their News Feed. By adding your Page as a shortcut here, you’ll always have easy access. Go to your News Feed and click on “Edit” next to “Shortcuts” in the left vertical navigation to make it easy to navigate to your Page in the future.
AdWords can still track that, if the visitor has the cookie from the first time they clicked the ad. But it would always be a 2-week delay in reporting, and if you made a change to the campaign you’d need to wait 2 weeks to see the results. So for example, with a two week trial, you might have conversions that are on the first and last days of the 14 day trial, so if you make a marketing change you really need to wait for the 14th day before you know the impact.

Unplanned content is an 'in the moment' idea, "a spontaneous, tactical reaction." (Cramer, 2014, p. 6). The content could be trending and not have the time to take the planned content route. The unplanned content is posted sporadically and is not calendar/date/time arranged (Deshpande, 2014).[88][89] Issues with unplanned content revolve around legal issues and whether the message being sent out represents the business/brand accordingly. If a company sends out a Tweet or Facebook message too hurriedly, the company may unintentionally use insensitive language or messaging that could alienate some consumers. For example, celebrity chef Paula Deen was criticized after she made a social media post commenting about HIV-AIDS and South Africa; her message was deemed to be offensive by many observers. The main difference between planned and unplanned is the time to approve the content. Unplanned content must still be approved by marketing managers, but in a much more rapid manner e.g. 1–2 hours or less. Sectors may miss errors because of being hurried. When using unplanned content Brito (2013) says, "be prepared to be reactive and respond to issues when they arise."[87] Brito (2013) writes about having a, "crisis escalation plan", because, "It will happen". The plan involves breaking down the issue into topics and classifying the issue into groups. Colour coding the potential risk "identify and flag potential risks" also helps to organise an issue. The problem can then be handled by the correct team and dissolved more effectively rather than any person at hand trying to solve the situation.[87]

However, the funnel doesn’t end with a lead acquisition. You need to continue nurturing the relationship to turn them into loyal customers. Whether it’s by sending them relevant content, the latest industry news, or updates that reinforce their decision to buy your product or service, don’t neglect the importance of keeping in touch with current clients.
The website's primary color is blue as Zuckerberg is red–green colorblind, a realization that occurred after a test undertaken around 2007[211][212] Facebook is built in PHP, compiled with HipHop for PHP, a "source code transformer" built by Facebook engineers that turns PHP into C++.[213] The deployment of HipHop reportedly reduced average CPU consumption on Facebook servers by 50%.[214]
23snaps Amikumu aNobii AsianAve Ask.fm Badoo Cloob Cyworld Diaspora Draugiem.lv Ello Facebook Foursquare Gab Hello Hi5 Highlight Houseparty Idka Instagram IGTV IRC-Galleria Keek LiveJournal Lifeknot LockerDome Marco Polo Mastodon MeetMe Meetup Miaopai micro.blog Minds MixBit Mixi Myspace My World Nasza-klasa.pl Nextdoor OK.ru Parler Path Peach Periscope Pinterest Pixnet Plurk Qzone Readgeek Renren Sina Weibo Slidely Snapchat SNOW Spaces Streetlife StudiVZ Swarm Tagged Taringa! Tea Party Community TikTok Tinder Tout Tuenti TV Time Tumblr Twitter Untappd Vero VK Whisper Xanga Yo
Traditional advertising techniques include print and television advertising. The Internet has already overtaken television as the largest advertising market.[90] Web sites often include the banner or pop-up ads. Social networking sites don't always have ads. In exchange, products have entire pages and are able to interact with users. Television commercials often end with a spokesperson asking viewers to check out the product website for more information. While briefly popular, print ads included QR codes on them. These QR codes can be scanned by cell phones and computers, sending viewers to the product website. Advertising is beginning to move viewers from the traditional outlets to the electronic ones.[citation needed]

A planned agenda for meetings with your prospects or customers is one of the most effective, yet under-utilised, tools in selling. It offers a number of key benefits: it makes your sales meetings more productive, effective and rewarding; it shows you’ve taken the time and effort to plan for the meeting which creates a positive impact right from the start; it allows you to take control of the meeting and keep to the allocated time; it increases your conversion rate by setting the right expectation from the outset; it helps you understand who really makes the decisions; it helps you to record and follow-through on any agreed actions and it will make you look and act more professionally, thus enhancing your reputation and increasing the chance that you’ll win the sale.


In 2016, Facebook Research launched Project Atlas, offering some users between the ages of 13 and 35 up to $20 per month in exchange for their personal data, including their app usage, web browsing history, web search history, location history, personal messages, photos, videos, emails and Amazon order history.[380][381] In January 2019, TechCrunch reported on the project. This led Apple to temporarily revoke Facebook's Enterprise Developer Program certificates for one day, preventing Facebook Research from operating on iOS devices and disabling Facebook's internal iOS apps.[381][382][383]
As of January 21, 2015, Facebook's algorithm was revised in an attempt to filter out false or misleading content, such as fake news stories and hoaxes. It relied on users who flag a story accordingly. Facebook maintained that satirical content should not be intercepted.[112] The algorithm was accused of maintaining a "filter bubble", where material the user disagrees with[113] and posts with few likes would be deprioritized.[114] In November, Facebook extended paternity leave from 4 weeks to 4 months.[115]
Early Facebook investor and former Zuckerberg mentor Roger McNamee described Facebook as having "the most centralized decision-making structure I have ever encountered in a large company."[463] Nathan Schneider, a professor of media studies at the University of Colorado Boulder argued for transforming Facebook into a platform cooperative owned and governed by the users.[464]

How can I sort consultants ranking by looking at the number of leads received in RELATION to the number of leads received. We have 18 consultants and if person 1 received 10 leads and converted 5 it’s 50% and the same for person 2 who received 50 leads and converted 25 is also 50%. It means that person 2 dix better, so I want to give them leads based on performance in relation to the number of leads received. Please can anybody help
Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly.[3] That interaction can be more personal to users than traditional methods of outbound marketing and advertising.[4] Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network.[5] Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites.[6] By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.[4]
MQLs and SQLs provide bigger opportunities because they have been identified as leads who want to hear from you and learn more about your product. On average, SQL conversion rates are higher than MQL conversion rates because these are leads that have been identified as those who are interested in your product, and therefore, have a higher propensity to buy.

Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
On May 2, 2014, Zuckerberg announced that Facebook would be changing its internal motto from "Move fast and break things" to "Move fast with stable infrastructure".[109][110] The earlier motto had been described as Zuckerberg's "prime directive to his developers and team" in a 2009 interview in Business Insider, in which he also said "Unless you are breaking stuff, you are not moving fast enough."[111]
On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.
Disney/Pixar's Monsters University: Created a Tumblr account, MUGrumblr, saying that the account is maintained by a 'Monstropolis transplant' and 'self-diagnosed coffee addict' who is currently a sophomore at Monsters University.[73] A "student" from Monsters University uploaded memes, animated GIFs, and Instagram-like photos that are related to the sequel movie.

Cost per thousand (e.g. CPM Group, Advertising.com), also known as cost per mille (CPM), uses pricing models that charge advertisers for impressions — i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that advertisers are charged even if the target audience does not click on (or even view) the advertisement.


Users outside of the US and Canada contract with Facebook's Irish subsidiary "Facebook Ireland Limited". This allows Facebook to avoid US taxes for all users in Europe, Asia, Australia, Africa and South America. Facebook is making use of the Double Irish arrangement which allows it to pay just about 2–3% corporation tax on all international revenue.[189] In 2010, Facebook opened its fourth office, in Hyderabad[190][191][192] and the first in Asia.[193]
The company celebrated its 10th anniversary during the week of February 3, 2014.[103] In January 2014, over one billion users connected via a mobile device.[104] As of June, mobile accounted for 62% of advertising revenue, an increase of 21% from the previous year.[105] By September Facebook's market capitalization had exceeded $200 billion.[106][107][108]
The most efficient way to create a Facebook 360 video is to use a 360-degree camera such as an ALLie or RICOH THETA. The THETA, for example, has two lens that together capture the 360-degree look. Since there’s no viewfinder, you’ll need to use the corresponding mobile app to set the shot and a tripod to keep the camera steady. The app then allows you to share directly to Facebook.
Mueller contacted Facebook subsequently to the company's disclosure that it had sold more than $100,000 worth of ads to a company (Internet Research Agency) with links to the Russian intelligence community before the 2016 U.S. presidential election.[435][436] In September 2017, Facebook's chief security officer Alex Stamos wrote the company "found approximately $100,000 in ad spending from June of 2015 to May of 2017 — associated with roughly 3,000 ads — that was connected to about 470 inauthentic accounts and Pages in violation of our policies. Our analysis suggests these accounts and Pages were affiliated with one another and likely operated out of Russia."[437] Clinton and Trump campaigns spent $81 million on Facebook ads.[438]
In 2012 during Hurricane Sandy, Gap sent out a tweet to its followers telling them to stay safe but encouraged them to shop online and offered free shipping. The tweet was deemed insensitive, and Gap eventually took it down and apologized.[96] Numerous additional online marketing mishap examples exist. Examples include a YouTube video of a Domino's Pizza employee violating health code standards, which went viral on the Internet and later resulted in felony charges against two employees.[93][97] A Twitter hashtag posted by McDonald's in 2012 attracting attention due to numerous complaints and negative events customers experienced at the chain store; and a 2011 tweet posted by a Chrysler Group employee that no one in Detroit knows how to drive.[98] When the Link REIT opened a Facebook page to recommend old-style restaurants, the page was flooded by furious comments criticizing the REIT for having forced a lot of restaurants and stores to shut down; it had to terminate its campaign early amid further deterioration of its corporate image.[99]
The first step to giving your Facebook Page an identity is adding a profile picture. This will serve as the primary visual for your Page, appearing in search results and alongside any of your content that shows up in a user’s News Feed. Most publishers suggest creating a photo that’s 180 x 180 pixels, however increasing this slightly will help maintain quality. If you don’t upload an image that is already square, you’ll be prompted to crop.

If either your product or your proposal are weak, your chances of a sale are slim to non-existent. If you normally send out single page “quotes,” you’re asking your buyers to make a leap of faith when they buy from you because they really have no idea if they’ll be getting a great service or a lousy one … and you’re inviting comparison with your competitors. If you focus instead on educating your buyers to understand the true value of your product or service by explaining how it solves their major concerns, telling them exactly what you do for them at each step, they KNOW it’ll be great. This will help you to win more tenders, charge what you’re truly worth and increase your conversion rate.


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In many countries the social networking sites and mobile apps have been blocked temporarily or permanently, including China,[303] Iran,[304] Syria,[305] and North Korea. In May 2018, the government of Papua New Guinea announced that it would ban Facebook for a month while it considered the impact of the website on the country, though no ban has since occurred.[306]

Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools.[15] Technologies predating social media, such as broadcast TV and newspapers can also provide advertisers with a fairly targeted audience, given that an ad placed during a sports game broadcast or in the sports section of a newspaper is likely to be read by sports fans. However, social media websites can target niche markets even more precisely. Using digital tools such as Google Adsense, advertisers can target their ads to very specific demographics, such as people who are interested in social entrepreneurship, political activism associated with a particular political party, or video gaming. Google Adsense does this by looking for keywords in social media user's online posts and comments. It would be hard for a TV station or paper-based newspaper to provide ads that are this targeted (though not impossible, as can be seen with "special issue" sections on niche issues, which newspapers can use to sell targeted ads).
On January 17, 2017, Facebook COO Sheryl Sandberg planned to open Station F, a startup incubator campus in Paris, France.[123] On a six-month cycle, Facebook committed to work with ten to 15 data-driven startups there.[124] On April 18, Facebook announced the beta launch of Facebook Spaces at its annual F8 developer conference.[125] Facebook Spaces is a virtual reality version of Facebook for Oculus VR goggles. In a virtual and shared space, users can access a curated selection of 360-degree photos and videos using their avatar, with the support of the controller. Users can access their own photos and videos, along with media shared on their newsfeed.[126] In September, Facebook announced it would spend up to US$1 billion on original shows for its Facebook Watch platform.[127] On October 16, it acquired the anonymous compliment app tbh, announcing its intention to leave the app independent.[128][129][130][131]
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
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