We are tracking to see our conversion rate. It’s part of our financial dashboard and we compare the % approved by year and compare years and year to date to see if we have a problem or a problem in the industry. We honestly use it as an alarm to do some follow up on stale proposals. We are not high pressure sales we are professional services and want to ensure our efforts to write proposals is worth the effort. Also we want to build our clientele and have been writing proposals for new clients and want to see if our conversion rate if it increases or decreases. Our conversion rate is pretty consistent within a few percentage points and we can begin to project how many proposals we have to write or how much total fee we have to write to meet our growth expectations. Also for hiring needs and to project how many professional hours are required to service these contracts. The timing is the toughest part but we estimate future contracts based on the conversion rate multiplied by the total of pending proposals.
Online lead generation is an [[[Internet marketing]]] term that refers to the generation of prospective consumer interest or inquiry into a business' products or services through the Internet. Leads, also known as contacts, can be generated for a variety of purposes: list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs.
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When Instant Articles were first released, they were only available to a few select publishers. Now, any publisher can use them if they sign up at https://instantarticles.fb.com/. Facebook will walk you through submitting your first sample article and requesting approval from the Instant Articles team. Once you’re approved, you’ll be able to auto-publish in the new format.
80% of all significant sales occur only after a minimum of five continuous follow ups … yet only 8% of sales people ever ask for the order a fifth time! Constant follow-ups are an enormously effective way of advancing and building your relationships, developing trust and gently leading your prospect to a purchasing decision. You can get as much as twenty times the sales and results if you constantly following up. When something makes such a significant difference, you owe it to yourself to follow up … and keep following up in a nurturing way. It will make a profound difference to your ability to convert business.
Service qualified leads are contacts or customers who've indicated to your service team that they're interested in becoming a paying customer. An example of an service qualified lead is a customer who tells their customer service representative that they'd like to upgrade their product subscription; at this time, the customer service representative would up-level this customer to the appropriate sales team or representative.
In February 2014, Facebook expanded the gender setting, adding a custom input field that allows users to choose from a wide range of gender identities. Users can also set which set of gender-specific pronoun should be used in reference to them throughout the site.[229][230][231] In May 2014, Facebook introduced a feature to allow users to ask for information not disclosed by other users on their profiles. If a user does not provide key information, such as location, hometown, or relationship status, other users can use a new "ask" button to send a message asking about that item to the user in a single click.[232][233]
MQLs and SQLs provide bigger opportunities because they have been identified as leads who want to hear from you and learn more about your product. On average, SQL conversion rates are higher than MQL conversion rates because these are leads that have been identified as those who are interested in your product, and therefore, have a higher propensity to buy.
Frequency: Frequency is how often someone saw your ad. An ideal frequency should vary depending on the type of ad you ran. For example, you’d probably only want someone to see a promoted piece of content once. But it might take multiple views of a Page Like ad before someone takes an action. If any of your ads have a very high frequency but low performance, it may be time to retire the ad.
It's tough to figure out if your lead generation strategy is working if you aren't looking at industry data. That's why we partnered with Qualtrics to survey more than 900 marketers from all different industries in North America and Europe to create a demand generation report with data on website visitors, leads, opportunities, customers, and revenue.
There is a special art to attracting and recruiting sales superstars for your business. They are original, intelligent, innovative, relentless, clever, creative, eager to please, entertaining, persuasive, compelling, highly communicative, learn very quickly and are a pleasure to deal with. Superstars adapt to every situation, never give up and become even more determined when presented with a challenge. Within three months they’ll normally be outselling your best performers. They can form a bond where nobody else can do so and make sales nobody else can get. Sales superstars don’t come cheap. But they’ll improve your conversion rate massively which makes them worth every penny!
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Marketers target influential people on social media who are recognised as being opinion leaders and opinion-formers to send messages to their target audiences and amplify the impact of their message. A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user. Marketers have come to the understanding that "consumers are more prone to believe in other individuals" who they trust (Sepp, Liljander, & Gummerus, 2011). OL's and OF's can also send their own messages about products and services they choose (Fill, Hughes, & De Francesco, 2013, p. 216). The reason the opinion leader or formers have such a strong following base is because their opinion is valued or trusted (Clement, Proppe, & Rott, 2007). They can review products and services for their followings, which can be positive or negative towards the brand. OL's and OF's are people who have a social status and because of their personality, beliefs, values etc. have the potential to influence other people (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). They usually have a large number of followers otherwise known as their reference, membership or aspirational group (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189. By having an OL or OF support a brands product by posting a photo, video or written recommendation on a blog, the following may be influenced and because they trust the OL/OF a high chance of the brand selling more products or creating a following base. Having an OL/OF helps spread word of mouth talk amongst reference groups and/or memberships groups e.g. family, friends, work-friends etc. (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189).[81][82][83][84][84][84] The adjusted communication model shows the use of using opinion leaders and opinion formers. The sender/source gives the message to many, many OL's/OF's who pass the message on along with their personal opinion, the receiver (followers/groups) form their own opinion and send their personal message to their group (friends, family etc.) (Dahlen, Lange, & Smith, 2010, p. 39).[85]
It has been criticised a vector for 'fake news', and has been accused of bearing responsibility for the conspiracy theory that the United States created ISIS,[396] false anti-Rohingya posts being used by Myanmar's military to fuel genocide and ethnic cleansing,[397][398] enabling Sandy Hook Elementary School shooting conspiracy theorists,[399] and anti-refugee attacks in Germany.[400][401][402] The government of the Philippines has also used Facebook as a tool to attack its critics.[403]
The US Tax Cuts and Jobs Act of 2017 changed Facebook's global tax calculations. Facebook Ireland is subject to the US GILTI tax of 10.5% on global intangible profits (i.e. Irish profits). On the basis that Facebook Ireland is paying some tax, the effective minimum US tax for Facebook Ireland will be circa 11%. In contrast, Facebook Inc. would incur a special IP tax rate of 13.125% (the FDII rate) if its Irish business relocated to the US. Tax relief in the US (21% vs. Irish at the GILTI rate) and accelerated capital expensing, would make this effective US rate around 12%.[206][207][208]
Facebook customer Global Science Research sold information on over 87 million Facebook users to Cambridge Analytica, a political data analysis firm.[353] While approximately 270,000 people used the app, Facebook's API permitted data collection from their friends without their knowledge.[354] At first Facebook downplayed the significance of the breach, and suggested that Cambridge Analytica no longer had access. Facebook then issued a statement expressing alarm and suspended Cambridge Analytica. Review of documents and interviews with former Facebook employees suggested that Cambridge Analytica still possessed the data.[355] This was a violation of Facebook's consent decree with the Federal Trade Commission. This violation potentially carried a penalty of $40,000 per occurrence, totaling trillions of dollars.[356]
MQLs and SQLs provide bigger opportunities because they have been identified as leads who want to hear from you and learn more about your product. On average, SQL conversion rates are higher than MQL conversion rates because these are leads that have been identified as those who are interested in your product, and therefore, have a higher propensity to buy.
A commentator in The Washington Post noted that Facebook constitutes a "massive depository of information that documents both our reactions to events and our evolving customs with a scope and immediacy of which earlier historians could only dream".[487] Especially for anthropologists, social researchers, and social historians—and subject to proper preservation and curation—the website "will preserve images of our lives that are vastly crisper and more nuanced than any ancestry record in existence".[487]
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
Service qualified leads are contacts or customers who've indicated to your service team that they're interested in becoming a paying customer. An example of an service qualified lead is a customer who tells their customer service representative that they'd like to upgrade their product subscription; at this time, the customer service representative would up-level this customer to the appropriate sales team or representative.
Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes;[15] in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. For example, the Internet erupted with videos and pictures of iPhone 6 "bend test" which showed that the coveted phone could be bent by hand pressure. The so-called "bend gate" controversy[16] created confusion amongst customers who had waited months for the launch of the latest rendition of the iPhone. However, Apple promptly issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device's case stronger and robust. Unlike traditional market research methods such as surveys, focus groups, and data mining which are time-consuming and costly, and which take weeks or even months to analyze, marketers can use social media to obtain 'live' or "real time" information about consumer behavior and viewpoints on a company's brand or products. This can be useful in the highly dynamic, competitive, fast-paced and global marketplace of the 2010s.

YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste. Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube, "for example, a user who searches for a YouTube video on dog training may be presented with a sponsored video from a dog toy company in results along with other videos."[61] YouTube also enable publishers to earn money through its YouTube Partner Program. Companies can pay YouTube for a special "channel" which promotes the companies products or services.


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In January 2019, Facebook removed 289 Pages and 75 coordinated accounts linked to the Russian state-owned news agency Sputnik which had misrepresented themselves as independent news or general interest Pages.[453][454] In total, these accounts had around 790,000 followers and had spent around $135,000 on advertising between October 2013 and January 2019. Facebook later identified and removed an additional 1,907 accounts linked to Russia found to be engaging in "coordinated inauthentic behaviour".[455] In 2018, a UK DCMS select committee report had criticised Facebook for its reluctance to investigate abuse of its platform by the Russian government, and for downplaying the extent of the problem.[456][457]

Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, longer descriptions, and testimonials where followers can comment on the product pages for others to see. Facebook can link back to the product's Twitter page, as well as send out event reminders. As of May 2015, 93% of businesses marketers use Facebook to promote their brand.[36] A study from 2011 attributed 84% of "engagement" or clicks and likes that link back to Facebook advertising.[37] By 2014, Facebook had restricted the content published from business and brand pages. Adjustments in Facebook algorithms have reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 down to 2% in February 2014.[38][39][40]
Thanks for the kind words. It’s tough to say what the “best path” is without knowing more specifics of what you’re trying to accomplish and how you will use the data. Both of those scenarios you outlined are correct, and both of those sales conversion rate numbers could prove useful (25.92% and 49.90%). Your overall sales conversion rate would be 1,003 / 3,870 x 100 = 25.92%. That’s the sales conversion rate for that traffic/lead source.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events.[2] A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.[3]


Sales Development reps (SDRs), also often called Inside Sales or Lead Qualification reps, are focused on one thing: reviewing, contacting, and qualifying marketing-generated leads and delivering them to Sales Account Executives. Simply put, SDR teams pass the baton from Marketing to Sales. Why do it this way? Because you want to make sure every single lead Marketing passes to your Sales team is as qualified as possible. Your SDRs should take the time to help each and every lead, offer them value, make a positive impression, create future demand, and become a trusted advisor. This step is critical in the lead generation process because you don’t want to treat your leads as blank faces to be simply questioned, qualified, and harvested.
The company announced 500 million users in July 2010.[58] Half of the site's membership used Facebook daily, for an average of 34 minutes, while 150 million users accessed the site from mobile devices. A company representative called the milestone a "quiet revolution."[59] In November 2010, based on SecondMarket Inc. (an exchange for privately held companies' shares), Facebook's value was $41 billion. The company had slightly surpassed eBay to become the third largest American web company after Google and Amazon.com.[60][61]

Each registered user on Facebook has a personal profile that shows their posts and content.[220] The format of individual user pages was revamped in September 2011 and became known as "Timeline", a chronological feed of a user's stories,[221][222] including status updates, photos, interactions with apps and events.[223] The layout let users add a "cover photo".[223] Users were given more privacy settings.[223] In 2007, Facebook launched Facebook Pages for brands and celebrities to interact with their fanbase.[224][225] 100,000 Pages launched in November.[226] In June 2009, Facebook introduced a "Usernames" feature, allowing users to choose a unique nickname used in the URL for their personal profile, for easier sharing.[227][228]
The Internet and social networking leaks are one of the issues facing traditional advertising. Video and print ads are often leaked to the world via the Internet earlier than they are scheduled to premiere. Social networking sites allow those leaks to go viral, and be seen by many users more quickly. The time difference is also a problem facing traditional advertisers. When social events occur and are broadcast on television, there is often a time delay between airings on the east coast and west coast of the United States. Social networking sites have become a hub of comment and interaction concerning the event. This allows individuals watching the event on the west coast (time-delayed) to know the outcome before it airs. The 2011 Grammy Awards highlighted this problem. Viewers on the west coast learned who won different awards based on comments made on social networking sites by individuals watching live on the east coast.[92] Since viewers knew who won already, many tuned out and ratings were lower. All the advertisement and promotion put into the event was lost because viewers didn't have a reason to watch.[according to whom?]
Coupon: Unlike the job application, you probably know very little about someone who has stumbled upon one of your online coupons. But if they find the coupon valuable enough, they may be willing to provide their name and email address in exchange for it. Although it's not a lot of information, it's enough for a business to know that someone has interest in their company.
Let's say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car. This process would be far less intrusive than if they'd just called you out of the blue with no knowledge of whether you even care about car maintenance, right? This is what it's like to be a lead.
Clearly, there has been a huge change in the traditional buying process.  In fact, according to Forrester, buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they even reach the vendor. The reason this is happening more and more is because buyers have so much access to information that they can delay talking to sales until they are experts themselves.
Facebook Live video is, not surprisingly, video broadcast live on Facebook. It can be a great way to interact with followers, or give them a behind-the-scenes look at your company, your product, or the personalities behind your brand. It’s also a great format to share announcements in real time, like this announcement of the Game of Thrones Live Concert Experience tour.
Service qualified leads are contacts or customers who've indicated to your service team that they're interested in becoming a paying customer. An example of an service qualified lead is a customer who tells their customer service representative that they'd like to upgrade their product subscription; at this time, the customer service representative would up-level this customer to the appropriate sales team or representative.
When Instant Articles were first released, they were only available to a few select publishers. Now, any publisher can use them if they sign up at https://instantarticles.fb.com/. Facebook will walk you through submitting your first sample article and requesting approval from the Instant Articles team. Once you’re approved, you’ll be able to auto-publish in the new format.
This valuable diagram maps the step by step processes required to convert your enquiries into sales. It tracks the actions you take to prepare for each sale; how you overcome concerns; build trust; understand your buyer’s goals, needs and wants; create certainty that your product or service meets their needs; overcome their fear of making the wrong decision; officially confirm the sale … and see to it that your buyer is truly satisfied. You’ll be able to carefully study your sales process from every angle so that you manage and control each step, convert more effectively and address predictable buyer concerns before they pop up later as objections.
Attention scarcity is driving a shift from “rented attention” to “owned attention”. Historically, most marketing has been about renting attention other people have built. An example of this would be if you purchased an ad in a magazine or rented a tradeshow booth. But in the noisy, crowded market that today’s buyers live in, rented attention becomes less effective as attention becomes even scarcer. Of course, this is not an either-or proposition; you will ideally use a mix of rented vs. owned attention for your lead generation efforts to be affective.
One of the most immediate ways of leveraging your business is to continuously train your entire staff in non-manipulative, strategic selling principles, methods and understandings. Effective selling is not just a matter of learning a sales spiel or having the gift of the gab. The finest sales people in the world are helpful, not pushy. They believe in their product and make meaningful recommendations and suggestions based on their personal experience of what actually works. They provide the buyer with the information they need to make an informed decision … and they know how and when to ask for the order! By training everyone in these skills, you’ll be amazed at the massive compounding impact on your business.

MQLs and SQLs provide bigger opportunities because they have been identified as leads who want to hear from you and learn more about your product. On average, SQL conversion rates are higher than MQL conversion rates because these are leads that have been identified as those who are interested in your product, and therefore, have a higher propensity to buy.

Facebook was the first social network to connect billions of people. Social networking allows people to stay in touch with friends, relatives and acquaintances wherever they are in the world. It can reunite lost family members and friends.[491][492] It allows users to trade ideas and stay informed. It unites people with common interests and/or beliefs.[493][494]
Small businesses also use social networking sites to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain valuable insights on whether a product may be accepted by their target market enough to merit full production, or not. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service the filling a need of the target market. Such feedback can present in various forms, such as surveys, contests, polls, etc.
The next calculation I’m looking to find out is my actual sale conversion rate, would I calculate my actual total number of opted-in leads that converted say it was 1,003 (opted-in leads) actually purchased my offer and divide it by the total 3,870 total visitors. If not, would it be by the total opted in amount, which in this case would be 2,010, to work out my sales conversion rate?
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