How can I sort consultants ranking by looking at the number of leads received in RELATION to the number of leads received. We have 18 consultants and if person 1 received 10 leads and converted 5 it’s 50% and the same for person 2 who received 50 leads and converted 25 is also 50%. It means that person 2 dix better, so I want to give them leads based on performance in relation to the number of leads received. Please can anybody help

Your blog is a fantastic place to create trust with your buyers. Readers can stumble upon your blog from all over the web, so you want to make sure it is search-engine optimized. Remember that someone reading the blog may not want to immediately sign up for a demo, so highlight the Calls-to-Action that ask your reader to subscribe to the blog or to follow you on social channels. A well laid out blog will keep your readers interested, coming back for more, and hopefully curious enough to start looking at the rest of your site. Keep your readership up and position your blog as a gateway to conversion.

Social media marketing involves the use of social networks, consumer's online brand-related activities (COBRA) and electronic word of mouth (eWOM)[75][76] to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers.[61] This technique is crucial, as it provides the businesses with a "target audience".[61] With social networks, information relevant to the user's likes is available to businesses; who then advertise accordingly. Activities such as uploading a picture of your "new Converse sneakers to Facebook[75]" is an example of a COBRA.[75][76] Electronic recommendations and appraisals are a convenient manner to have a product promoted via "consumer-to-consumer interactions.[75] An example of eWOM would be an online hotel review;[77] the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertising via social media. However, a poor service will result in a negative consumer review which can potentially harm the company's reputation[78].


Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
On May 23, 2019, Facebook released its Community Standards Enforcement Report highlighting that it has identified several fake accounts through artificial intelligence and human monitoring. In a period of six months, October 2018-March 2019, the social media website removed a total of 3.39 billion fake accounts. The number of fake accounts was reported to be more than 2.4 billion real people on the platform.[430]
On August 13, 2019, it was revealed that Facebook had enlisted hundreds of contractors to create and obtain transcripts of the audio messages of users.[484][485][486] Analyzing these transcripts was also used to help screen political messages in preparation for elections as well.[485] This was especially common of Facebook Messenger, where the contractors frequently listened to and transcribed voice messages of users.[486] After this was first revealed to Bloomberg News, Facebook released a statement confirming the report to be true,[484] but also stated that the monitoring program was now suspended.[484]
Facebook was the first social network to connect billions of people. Social networking allows people to stay in touch with friends, relatives and acquaintances wherever they are in the world. It can reunite lost family members and friends.[491][492] It allows users to trade ideas and stay informed. It unites people with common interests and/or beliefs.[493][494]
Email is a cornerstone and key component of every marketing campaign. Whether you are hosting an event, sending out a new piece of content, promoting a new service offering, or staying in touch with customers, email should be one of your main forms of communication. According to MarketingSherpa, the most used lead generation tactic is email marketing, with 81% of respondents citing it as the most effective channel. By putting your content in front of prospects, you can find people who might not be looking for you.
The company pledged full cooperation in Mueller's investigation, and provided all information about the Russian advertisements, including the identities of the individuals and companies who made the purchases.[439] Members of the House and Senate Intelligence Committees have claimed that Facebook had withheld information that could illuminate the Russian propaganda campaign.[440] Russian operatives have used Facebook to organize Black Lives Matter rallies[441][442] and anti-immigrant rallies on U.S. soil,[443] as well as anti-Clinton rallies[444] and rallies both for and against Donald Trump.[445][446] Facebook ads have also been used to exploit divisions over black political activism and Muslims by simultaneously sending contrary messages to different users based on their political and demographic characteristics in order to sow discord.[447][448] In some cases, real people have been impersonated to these ends.[449] Zuckerberg has stated that he regrets having dismissed concerns over Russian interference in the 2016 U.S. presidential election.[450]
Creating a need and a demand where none already exists, or convincing customers to do something they don’t know they want to do takes time, money, and more money. Discovering a need and filling it is far cheaper and easier than betting your destiny on a conjecture. Good third party market research not only brings objectivity, but can often persuade prospects and customers to reveal all sorts of issues that they will not tell a company person. It frequently also reveals that the message you think you are communicating is not the message being received by the prospect and can clearly indicate compelling ways to differentiate your business from your competition, which can significantly increase your conversion rate.

In February 2019, Glenn Greenwald wrote that a cybersecurity company New Knowledge, which is behind one of the Senate reports on Russian social media election interference, "was caught just six weeks ago engaging in a massive scam to create fictitious Russian troll accounts on Facebook and Twitter in order to claim that the Kremlin was working to defeat Democratic Senate nominee Doug Jones in Alabama. The New York Times, when exposing the scam, quoted a New Knowledge report that boasted of its fabrications: “We orchestrated an elaborate ‘false flag’ operation that planted the idea that the [Roy] Moore campaign was amplified on social media by a Russian botnet.'"[458][459]
Studies have associated social networks with positive[499] and negative impacts[500][501][502][503][504] on emotional health. Studies have associated Facebook with feelings of envy, often triggered by vacation and holiday photos. Other triggers include posts by friends about family happiness and images of physical beauty—such feelings leave people dissatisfied with their own lives. A joint study by two German universities discovered that one out of three people were more dissatisfied with their lives after visiting Facebook,[505][506] and another study by Utah Valley University found that college students felt worse about themselves following an increase in time on Facebook.[506][507][508]

In many cases, outbound techniques can get someone to think about you even if they haven’t thought about you yet, since many of the methods you use should have more of a “wow” factor to make your company stand out. Outbound communication is often highly targeted, with a call-to-action that is very obvious. As a result, good outbound marketing can push someone through the funnel at a faster rate, assuming they are closer to being ready to buy.  Inbound alone often does not drive someone to buy. Outbound gives them that extra nudge they need to drive a lead down the funnel.


Whether you are hosting a small private function, a large-scale international tradeshow, or an executive-level webinar, event marketing needs to be an integral part of the lead generation mix. After all, events are a critical component of an outbound marketing strategy. Essentially, events offer you the chance to define your brand, clarify the solutions you provide, and establish personal connections with participants. And while they provide you with an invaluable opportunity to engage with prospects and customers, events also give attendees the chance to interact with each other. As every marketer knows, there is no better advertising than the direct words of a satisfied customer. Events also provide a venue to deliver speeches and content that convey your company’s thought leadership and raise your perception in the eyes of buyers.  Compared to other marketing tactics, events are more likely to quickly turn a prospect into a strong lead. As a lively, interactive, educational forum, events position your business as a trusted leader in a field of many.
Not all of your site visitors are ready to talk to your sales team or see a demo of your product. Someone at the beginning of the buyer's journey might be interested in an informational piece like an ebook or a guide, whereas someone who's more familiar with your company and near the bottom of the journey might be more interested in a free trial or demo.
The increasing popularity of social channels has directly attributed to information abundance. Through social networks, buyers have been able to research and learn about products and services through influencers and peers.  Additionally, a profound shift has taken place within social media channels. Although social is still important for branding and generating buzz, lead generation is becoming more and more important. By tapping into all the social media channels, from Facebook and Twitter to LinkedIn and Google+, you can be where your customers are and create that trust.
Did you know that 74% of companies that weren’t exceeding revenue goals didn't know their visitor, lead, MQL, or sales opportunities numbers? How about that over 70% of companies not achieving their revenue goals generate fewer than 100 leads per month, and only 5% generate more than 2,500 leads per month? These are just a few examples of what you’ll find in the report.
Campaigns operated by the British intelligence agency unit, called Joint Threat Research Intelligence Group, have broadly fallen into two categories; cyber attacks and propaganda efforts. The propaganda efforts utilize "mass messaging" and the "pushing [of] stories" via social media sites like Facebook.[416][417] Israel's Jewish Internet Defense Force, China's 50 Cent Party and Turkey's AK Trolls also focus their attention on social media platforms like Facebook.[418][419][420][421]
Wonderful article! I am developing a financial dashboard for my company. We are an architectural firm with proposals that range from $1500 to $100,000. I have been calculating our conversion rate by $$$ and not my the quantity. I did this because of the severity of the range in figures. We might write 25 proposals for $1500-$15,000 and one for $100,000 in a month. I am tracking all proposals by year they are written to when contracts are accepted in the year and using the dollar figures of $$$accepted/$$$total proposals.
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Because prospective buyers won’t always end up at your website as they start their purchase journey, it’s important that you establish a presence where they may show up. A great way to deliver high-value content to the correct prospects is through content syndication – a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. on other websites for greater reach and engagement. Through content syndication, your content appears on third-party sites and newsletters. And because most content syndicators deliver leads directly to your inbox, it’s a great way to keep leads coming in the door.
Once you click on the "convert" button, you may be taken to a screen that lets you map the lead to an existing contact. This step is only done in the case where you choose to map the lead to an existing account and where there is an existing contact in that account with a name that matches the lead being converted. After this, you will be shown a confirmation screen, as shown below, which will give you a final chance to change things prior to initiating the conversion.
In February 2019, Glenn Greenwald wrote that a cybersecurity company New Knowledge, which is behind one of the Senate reports on Russian social media election interference, "was caught just six weeks ago engaging in a massive scam to create fictitious Russian troll accounts on Facebook and Twitter in order to claim that the Kremlin was working to defeat Democratic Senate nominee Doug Jones in Alabama. The New York Times, when exposing the scam, quoted a New Knowledge report that boasted of its fabrications: “We orchestrated an elaborate ‘false flag’ operation that planted the idea that the [Roy] Moore campaign was amplified on social media by a Russian botnet.'"[458][459]
Creating your own Facebook Group can be an effective way to gather your fans in one place and encourage them to interact with one another. Build an active community of people talking about your business. It’s a great way to gather customer intelligence. What are people really saying about you? It’s like a focus group with unlimited members—and you can facilitate conversation or ask questions.
However, in your situation, you might have to segment your leads to get more meaningful insights. For example, if you know that vacation package 1 conversions are worth more to the business than vacation package 2 conversions, then you may want to create conversion goals in Google Analytics for these two goals and track those individually. Then of course, you would be looking at the advertising channels that are leading to the different types of conversions. This way you can decide which channels are producing the best quality leads.
Since social media marketing first came to be, strategists and markets have been getting smarter and more careful with the way they go about collecting information and distributing advertisements. With the presence of data collecting companies, there is no longer a need to target specific audiences. This can be seen as a large ethical gray area. For many users, this is a breach of privacy, but there are no laws that prevent these companies from using the information provided on their websites. Companies like Equifax, Inc., TransUnion Corp, and LexisNexis Group thrive on collecting and sharing personal information of social media users.[107] In 2012, Facebook purchased information from 70 million households from a third party company called Datalogix. Facebook later revealed that they purchased the information in order to create a more efficient advertising service.[108]
Blogging website Tumblr first launched ad products on May 29, 2012.[69] Rather than relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the content of those blogs can be featured on the site.[70] In one year, four native ad formats were created on web and mobile, and had more than 100 brands advertising on Tumblr with 500 cumulative sponsored posts.
The increasing popularity of social channels has directly attributed to information abundance. Through social networks, buyers have been able to research and learn about products and services through influencers and peers.  Additionally, a profound shift has taken place within social media channels. Although social is still important for branding and generating buzz, lead generation is becoming more and more important. By tapping into all the social media channels, from Facebook and Twitter to LinkedIn and Google+, you can be where your customers are and create that trust.
On April 15, 2013, Facebook announced an alliance across 19 states with the National Association of Attorneys General, to provide teenagers and parents with information on tools to manage social networking profiles.[90] On April 19 Facebook modified its logo to remove the faint blue line at the bottom of the "F" icon. The letter F moved closer to the edge of the box.[91]
One of the most immediate ways of leveraging your business is to continuously train your entire staff in non-manipulative, strategic selling principles, methods and understandings. Effective selling is not just a matter of learning a sales spiel or having the gift of the gab. The finest sales people in the world are helpful, not pushy. They believe in their product and make meaningful recommendations and suggestions based on their personal experience of what actually works. They provide the buyer with the information they need to make an informed decision … and they know how and when to ask for the order! By training everyone in these skills, you’ll be amazed at the massive compounding impact on your business.
During the Arab Spring many journalists claimed that Facebook played a major role in the 2011 Egyptian revolution.[513][514] On January 14, the Facebook page of "We are all Khaled Said" was started by Wael Ghoniem to invite the Egyptian people to "peaceful demonstrations" on January 25. According to Mashable,[unreliable source?] in Tunisia and Egypt, Facebook became the primary tool for connecting protesters and led the Egyptian government to ban Facebook, Twitter and other websites on January 26[515] then ban all mobile and Internet connections for all of Egypt on January 28. After 18 days, the uprising forced President Hosni Mubarak to resign.
👋 About this channel : My name is Kevin David and I’m the creator of the freedom movement. I left my 80/hr a week accounting job to create a massive movement of people becoming financially free. In the past year I’ve free thousands of people from the 9-5 grind, and it is my life goal to help millions of people realize there is a better life than being trapped in a cubicle. I teach how to make money online, I teach how to earn passive income, and live the best life you can, with the freedom to do the things you want to do always. Come say hi on social media, I respond to every message and I always will. Remember you can completely change your life at any time, you just need to start.
In May 2019, Archimedes Group was banned from Facebook for “coordinated inauthentic behavior” after Facebook found fake users in countries in sub-Saharan Africa, Latin America and Southeast Asia.[425] Facebook investigations revealed that Archimedes had spent some $1.1 million on fake ads, paid for in Brazilian reais, Israeli shekels and US dollars.[426] Facebook gave examples of Archimedes Group political interference.[427] The Atlantic Council's Digital Forensic Research Lab said in a report that "The tactics employed by Archimedes Group, a private company, closely resemble the types of information warfare tactics often used by governments, and the Kremlin in particular."[428][429]
Unsurprisingly, the more revenue a company has, the more leads they generate. The differences are most drastic at the highest and lowest end of the spectrum: 82% of companies with $250,000 or less in annual revenue report generating less than 100 leads per month, whereas only 8% of companies generating $1 billion in annual revenue report less than 100 leads per month.
For example, the sales conversation or sales pitch for in-person prospects might differ slightly depending on the situation, the type of client and what you’re selling. Over time, you learn how to temper your sales pitch to address the prospect’s concerns and doubts. Understanding how this impacts conversions is critical to understanding how to improve your process.
Facebook was the first social network to connect billions of people. Social networking allows people to stay in touch with friends, relatives and acquaintances wherever they are in the world. It can reunite lost family members and friends.[491][492] It allows users to trade ideas and stay informed. It unites people with common interests and/or beliefs.[493][494]

Facebook Live video is, not surprisingly, video broadcast live on Facebook. It can be a great way to interact with followers, or give them a behind-the-scenes look at your company, your product, or the personalities behind your brand. It’s also a great format to share announcements in real time, like this announcement of the Game of Thrones Live Concert Experience tour.


You can place a form at the beginning of a video, requiring an email from the viewer in order to watch or even give your viewers a taste of the content by adding a form to the middle of your video. The choice is yours, but we’ve found that there are some significant conversion rate differences depending on where you place the email collector. As always, experimenting is the name of the game!”
Facebook provides a development platform for many social gaming, communication, feedback, review, and other applications related to online activities. This platform spawned many businesses and added thousands of jobs to the global economy. Zynga Inc., a leader in social gaming, is an example of such a businesses. An econometric analysis found that Facebook's app development platform added more than 182,000 jobs in the U.S. economy in 2011. The total economic value of the added employment was about $12 billion.[490]
Blogging website Tumblr first launched ad products on May 29, 2012.[69] Rather than relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the content of those blogs can be featured on the site.[70] In one year, four native ad formats were created on web and mobile, and had more than 100 brands advertising on Tumblr with 500 cumulative sponsored posts.
Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. For example, an athlete who gets endorsed by a sporting goods company also brings their support base of millions of people who are interested in what they do or how they play and now they want to be a part of this athlete through their endorsements with that particular company. At one point consumers would visit stores to view their products with famous athletes, but now you can view a famous athlete's, such as Cristiano Ronaldo, latest apparel online with the click of a button. He advertises them to you directly through his Twitter, Instagram, and FaceBook accounts.
If you’re looking to tell a story on Facebook, video is likely your best option. Recently, video has gained a lot of buzz, especially considering the Facebook algorithm now prioritizes both live video and longer videos with high completion rates in users’ News Feeds. In fact, a Facebook exec predicted the social media platform will be all video by 2021. 

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events.[2] A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.[3]
The code of ethics that is affiliated with traditional marketing can also be applied to social media. However, with social media being so personal and international, there is another list of complications and challenges that come along with being ethical online. With the invention of social media, the marketer no longer has to focus solely on the basic demographics and psychographics given from television and magazines, but now they can see what consumers like to hear from advertisers, how they engage online, and what their needs and wants are.[101] The general concept of being ethical while marking on social network sites is to be honest with the intentions of the campaign, avoid false advertising, be aware of user privacy conditions (which means not using consumers' private information for gain), respect the dignity of persons in the shared online community, and claim responsibility for any mistakes or mishaps that are results of your marketing campaign.[102] Most social network marketers use websites like Facebook and MySpace to try to drive traffic to another website.[103] While it is ethical to use social networking websites to spread a message to people who are genuinely interested, many people game the system with auto-friend adding programs and spam messages and bulletins. Social networking websites are becoming wise to these practices, however, and are effectively weeding out and banning offenders.
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