You’re continuously striving in business to move people first to desire and then to buy your product or service, again and again. For most people, the missing link in this process is to provide your buyers with a complete understanding of the reasons why you do what you do, why you sell what you sell, why your product or service is better than others, why they should act, and why they’ll be disadvantaged if they don’t. The more you help your buyers to understand the tangible, compelling reasons why they should take action, the more powerful your positioning, the more people will understand the value and benefits you’re offering, the more they will trust, and the more comfortable they feel with what you’re offering.
Data is read from these log files using Ptail, an internally built tool to aggregate data from multiple Scribe stores. It tails the log files and pulls data out. Ptail data are separated into three streams and sent to clusters in different data centers (Plugin impression, News feed impressions, Actions (plugin + news feed)). Puma is used to manage periods of high data flow (Input/Output or IO). Data is processed in batches to lessen the number of times needed to read and write under high demand periods (A hot article generates many impressions and news feed impressions that cause huge data skews). Batches are taken every 1.5 seconds, limited by memory used when creating a hash table.
Pages are Facebook’s equivalent of a business profile. Pages look similar to profile pages but show specific information only applicable to businesses, organizations, and causes. Whereas you connect with a profile by adding them as a friend, you connect with a business Facebook Page by “liking” it and becoming a fan. If you create a personal profile for your business instead of a Page, you run the risk of getting it shut down by Facebook.
With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you're on the go and still access most of the functionalities of Ads Manager. Wherever you are, you'll have the power to create and edit ads, track their performance and manage ad budgets and schedules. Convenient push notifications keep you informed on the go.
The Photos application allows users to upload albums and photos. Each album can contain 200 photos. Privacy settings apply to individual albums. Users can "tag", or label, friends in a photo. The friend receives a notification about the tag with a link to the photo. This photo tagging feature was developed by Aaron Sittig, now a Design Strategy Lead at Facebook, and former Facebook engineer Scott Marlette back in 2006 and was only granted a patent in 2011.
Remember: Not every Facebook post shows up in the News Feed. When Facebook decides what to include, the algorithm looks specifically at engagement rates — not your total number of fans. Over time, the lack of likes and comments on your posts (due to unengaged or fake fans) compared to the number of Page likes you have could prevent your content from being seen. The average user will likely also question your credibility with such a discrepancy.