Lead nurturing is the process of continuously contact the potential buyer to update information and to improve the knowledge of the customer throughout the buying process. All lead information tends to change or become obsolete as time passes. To keep the information up to date, the Lead Manager needs to continuously contact the leads' contact to update the information, to deepen the information in a are often grouped into segments to the level of qualification present within an organization. [7]
I think you really need to understand why you are measuring. If all things remain constant, your product, your lead source(s), advertising, customers, season, etc., then it could all be lumped into one metric. However, it can be useful to compare metrics, particularly if your sales funnels are influenced by external or internal factors. If you don’t run comparisons, you can’t accurately know how effective your marketing is.
Ahead of the 2019 general elections in India, Facebook has removed 103 pages, groups and accounts on Facebook and Instagram platforms originating from Pakistan. Facebook said its investigation found a Pakistani military link, along with a mix of real accounts of ISPR employees, and a network of fake accounts created by them that have been operating military fan pages, general interest pages but were posting content about Indian politics while trying to conceal their identity.[538] Owing to the same reasons, Facebook also removed 687 pages and accounts of Congress because of coordinated inauthentic behavior on the platform.[539]
The increasing popularity of social channels has directly attributed to information abundance. Through social networks, buyers have been able to research and learn about products and services through influencers and peers.  Additionally, a profound shift has taken place within social media channels. Although social is still important for branding and generating buzz, lead generation is becoming more and more important. By tapping into all the social media channels, from Facebook and Twitter to LinkedIn and Google+, you can be where your customers are and create that trust. 

WhatsApp was founded by Jan Koum and Brian Acton.WhatsApp joined Facebook in 2014, but continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world.WhatsApp started as an alternative to SMS. Whatsapp now supports sending and receiving a variety of media including text, photos, videos, documents, and location, as well as voice calls. Whatsapp messages and calls are secured with end-to-end encryption, meaning that no third party including WhatsApp can read or listen to them. Whatsapp has a customer base of 1 billion people in over 180 countries.[46][47] It is used to send personalised promotional messages to individual customers. It has plenty of advantages over SMS that includes ability to track how Message Broadcast Performs using blue tick option in Whatsapp. It allows sending messages to Do Not Disturb(DND) customers. Whatsapp is also used to send a series of bulk messages to their targeted customers using broadcast option. Companies started using this to a large extent because it is a cost effective promotional option and quick to spread a message. Still, Whatsapp doesn't allow businesses to place ads in their app.[48]
As stated, some of the examples were in the article are simplistic and may not suit ever business’s need.The purpose of assigning a lead value and tracking your conversion rate is to help you measure the effectiveness of your marketing efforts and to set appropriate goals for the business regarding advertising budget, content creation, social media, etc. That said, if it makes sense to average out the value of all sales against all leads, then I would support that. You would at least have some a general guide to measure your success.
YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!

The Internet and social networking leaks are one of the issues facing traditional advertising. Video and print ads are often leaked to the world via the Internet earlier than they are scheduled to premiere. Social networking sites allow those leaks to go viral, and be seen by many users more quickly. The time difference is also a problem facing traditional advertisers. When social events occur and are broadcast on television, there is often a time delay between airings on the east coast and west coast of the United States. Social networking sites have become a hub of comment and interaction concerning the event. This allows individuals watching the event on the west coast (time-delayed) to know the outcome before it airs. The 2011 Grammy Awards highlighted this problem. Viewers on the west coast learned who won different awards based on comments made on social networking sites by individuals watching live on the east coast.[92] Since viewers knew who won already, many tuned out and ratings were lower. All the advertisement and promotion put into the event was lost because viewers didn't have a reason to watch.[according to whom?]
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
How do social media managers keep up with all of those posts they need to publish? By using a social media content calendar. Just as it sounds, a social media content calendar is a spreadsheet where you write out posts in advance and slot them for specific times. Aside from keeping you sane, a content calendar will help you keep tracking links organized and make it easier to evaluate the overall mix of format and topic you’re posting.
Though you said you have not been tracking conversions to date, it sounds like you have some idea of the average number of leads/month. We’ll call a lead a conversion for purposes of this conversation. I would use your average number of leads as a rough estimate to establish your current baseline conversion rate. In your case, conversion rate = Total Number of inquiries / Number of Unique Website Visitors * 100. (If your leads are not coming from website visitors, then you need to establish where they are coming from and how many per/mo.
Even if you have the most technically advanced fishing equipment, you’ll leave empty handed if there are no fish in the lake. But if you just have a simple net, and the lake is teeming with fish, your chances of a catch are much greater. Where you cast your line is crucial to catching fish … and the same is also true in business. Successful businesses fish where the big fish are. They talk to customers who are familiar with their product or service, or already use it, or have a high probability of using it. Don’t waste your time trying to convince people who don’t need your product or service when there are customers out there who already know they need what you’re selling … and are thus part-sold before they even see you.
excellent information on determining how to put a dollar amount on each lead. This is also an excellent way to verify how productive your sales staff is both individually and as a group. I would love to add a link to your article from my linked in page, I know it helps me and I believe it is a simple but often times over looked tool for the average sales person to sharpen and adjust their skills over time.
Another way to generate leads from social media is to run a contest. Contests are fun and engaging for your followers, and they can also teach you a ton about your audience. It's a win-win. Read our step-by-step guide for growing your email list using social media contests, which covers everything from choosing a platform, to picking a winner, all the way to analyzing your results.
As we mentioned in the previous section, take the time to thoughtfully fill out the “About” section of your Page. Fill your description with searchable information, but don’t overstuff it with keywords. Include an overview of what your business offers, proper categories, and a link back to your website. Here's HubSpot's "About" section as an example.
Even if you have the most technically advanced fishing equipment, you’ll leave empty handed if there are no fish in the lake. But if you just have a simple net, and the lake is teeming with fish, your chances of a catch are much greater. Where you cast your line is crucial to catching fish … and the same is also true in business. Successful businesses fish where the big fish are. They talk to customers who are familiar with their product or service, or already use it, or have a high probability of using it. Don’t waste your time trying to convince people who don’t need your product or service when there are customers out there who already know they need what you’re selling … and are thus part-sold before they even see you.
We finished the four steps from Facebook’s welcome menu, but there are still a few things you can do to customize your Page. For example, every Facebook user has a vertical navigation bar to the left of their News Feed. By adding your Page as a shortcut here, you’ll always have easy access. Go to your News Feed and click on “Edit” next to “Shortcuts” in the left vertical navigation to make it easy to navigate to your Page in the future.

You can place a form at the beginning of a video, requiring an email from the viewer in order to watch or even give your viewers a taste of the content by adding a form to the middle of your video. The choice is yours, but we’ve found that there are some significant conversion rate differences depending on where you place the email collector. As always, experimenting is the name of the game!”
The company announced 500 million users in July 2010.[58] Half of the site's membership used Facebook daily, for an average of 34 minutes, while 150 million users accessed the site from mobile devices. A company representative called the milestone a "quiet revolution."[59] In November 2010, based on SecondMarket Inc. (an exchange for privately held companies' shares), Facebook's value was $41 billion. The company had slightly surpassed eBay to become the third largest American web company after Google and Amazon.com.[60][61]
Studies have associated social networks with positive[499] and negative impacts[500][501][502][503][504] on emotional health. Studies have associated Facebook with feelings of envy, often triggered by vacation and holiday photos. Other triggers include posts by friends about family happiness and images of physical beauty—such feelings leave people dissatisfied with their own lives. A joint study by two German universities discovered that one out of three people were more dissatisfied with their lives after visiting Facebook,[505][506] and another study by Utah Valley University found that college students felt worse about themselves following an increase in time on Facebook.[506][507][508]
Process of turning a lead into an opportunity/deal, converting prospects into customers. Usually leads are generated from marketing inbound or outbound activities. For example when someone who is interested in your product or service has taken your desired action on a landing page or has given you some type of information – email address, phone number etc. Lead conversion rate is the percentage of leads that became customers.
On May 2, 2014, Zuckerberg announced that Facebook would be changing its internal motto from "Move fast and break things" to "Move fast with stable infrastructure".[109][110] The earlier motto had been described as Zuckerberg's "prime directive to his developers and team" in a 2009 interview in Business Insider, in which he also said "Unless you are breaking stuff, you are not moving fast enough."[111]

There is a special art to attracting and recruiting sales superstars for your business. They are original, intelligent, innovative, relentless, clever, creative, eager to please, entertaining, persuasive, compelling, highly communicative, learn very quickly and are a pleasure to deal with. Superstars adapt to every situation, never give up and become even more determined when presented with a challenge. Within three months they’ll normally be outselling your best performers. They can form a bond where nobody else can do so and make sales nobody else can get. Sales superstars don’t come cheap. But they’ll improve your conversion rate massively which makes them worth every penny!
The increasing popularity of social channels has directly attributed to information abundance. Through social networks, buyers have been able to research and learn about products and services through influencers and peers.  Additionally, a profound shift has taken place within social media channels. Although social is still important for branding and generating buzz, lead generation is becoming more and more important. By tapping into all the social media channels, from Facebook and Twitter to LinkedIn and Google+, you can be where your customers are and create that trust.
Creating your own Facebook Group can be an effective way to gather your fans in one place and encourage them to interact with one another. Build an active community of people talking about your business. It’s a great way to gather customer intelligence. What are people really saying about you? It’s like a focus group with unlimited members—and you can facilitate conversation or ask questions.
×