The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.) Conversion Tracking: A Facebook Ads Tutorial | Facebook for Business
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.)
Start with low-threat offers: Every time you ask people to sign up for a subscription or buy something from you, you’re asking them to take a chance on you. Before you can ask people to spend money on your products, you need to earn their trust. Not all offers match with your target audience’s familiarity with your brand and the PPC channel temperature. How-to Video: Facebook Conversion Tracking Tool
Secondly, this ad very cleverly uses simple yet active verbs combined with aspirational language to create excitement about the product, namely its cloud computing platform. Google could have chosen any number of the platform’s features to focus on, such as speed or security, but opted to emphasize “building what’s next” as the ad’s hook, which makes the ad much more compelling and helps the viewer visualize what they could do with the platform – an important first step for any ad.
Simplify, simplify, simplify: If your ads are too complicated to understand in a few seconds, people give up as quickly as they started reading in the first place. Sometimes it makes sense to leave some ideas unmentioned in the ad and explain everything in depth on your landing page. A study showed that 59% of people actually never read more than the headline of a Facebook share, so yes, you want to be brief. Track Marketing Campaigns & Advertising Campaigns with Google Analytics Campaign URL Builder
Headlines aren’t supposed to tell your entire story — they’re simply meant to grab visitors’ attention and make them want to click your ad to learn more. Making your headline too long could cause users to lose focus and attention, and you to miss out on ad clicks. Instead, aim for a headline around five words, making it clear, concise, and UVP-focused, and then include the remaining important information in the post text or link description.
The headline likely does exactly as intended — entices people to think about the ability of people to find their business online. This is extremely important for business owners with an online presence. The post text elaborates on this thought, asking prospects if their customers can find them online. By adding “when they need you most,” the company does a great job of playing off of people’s emotions.
Here's an example of a short and sweet (literally) retargeting ad from Winc (formerly known as Club W). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand. Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website
The upper copy is a little ambiguous. To me, the connection between “taking care of your needs” and operating an ecommerce business isn’t immediately obvious, but overall, this is another great example of how Facebook’s visual ads can fit well in users’ News Feeds, leverage aspirational messaging to great effect, and how brand continuity across multiple ads can be very compelling and effective. How do you track a Facebook URL?