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This type of ad appears directly in a user's News Feed when they access Facebook on a desktop computer, and it looks more like native advertising. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. These ads must follow organic Facebook posts best practices and be both engaging and visual. How to track iOS App Installs without Facebook SDK or ANY in-app code
ACKNOWLEDGEMENT: We want to acknowledge and honor our dear friend and Facebook marketing phenom Jesse Jameson for providing the training above so that we could serve YOU, our beloved audience. Jesse runs the MLSP corporate advertising division, and has helped grow our audience and business immensely over the last few years alone. If you enjoyed this blog post, you may also enjoy our Facebook Messenger Marketing and specifically Manychat training.
Start with low-threat offers: Every time you ask people to sign up for a subscription or buy something from you, you’re asking them to take a chance on you. Before you can ask people to spend money on your products, you need to earn their trust. Not all offers match with your target audience’s familiarity with your brand and the PPC channel temperature. How-to Video: Facebook Conversion Tracking Tool
Test fun ideas: It’s safe to say that our holiday calendar of marketing gifographics was the first of its kind. People love novelty, and you can use this knowledge to your advantage by putting your effort into creating high-quality content to share on Facebook. Testing new ideas might be a good way to earn people’s attention and drive more traffic to your website.
Simplify, simplify, simplify: If your ads are too complicated to understand in a few seconds, people give up as quickly as they started reading in the first place. Sometimes it makes sense to leave some ideas unmentioned in the ad and explain everything in depth on your landing page. A study showed that 59% of people actually never read more than the headline of a Facebook share, so yes, you want to be brief. How do I track my UTM link?
Remember to include a unique value proposition in your headline, an engaging visual, short and convincing copy, and always link to dedicated post-click landing pages. With Instapage, you can create professional post-click landing pages with our 100% customizable templates and designer-friendly platform that is sure to increase your ROI from Facebook ads. How to Track Facebook Ads in Google Analytics [Using URL Parameters]
Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category.
Facebook has the same capability. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A good retargeting ad acknowledges that the brand knows you're already interested in its product. (Because, let's face it ... retargeting can be a little creepy.) How to Measure Social Media Traffic with Google Analytics
Here's an example of a short and sweet (literally) retargeting ad from Winc (formerly known as Club W). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand. Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website

Clear benefit. A classic copywriting trick is to describe the benefits of your product rather than the features. For example, “water-resistant” might be a feature of the watch you’re selling, but the fact that you can know what time it is, even while swimming, is the clear benefit. ClassPass puts the benefit of their product upfront: not having to commit to one type of exercise. Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3
This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention.

Exclamation marks FTW: Did you notice the exclamation mark at the end of the ad headline? That’s no coincidence. Exclamation marks make us more alert and attentive to messages. That being said, don’t abuse exclamation marks either. As New York Magazine’s The Science of Us writer Melissa Dahl pointed out, “The exclamation mark, once reserved for expressing joy or excitement, now simply marks baseline politeness.” In other words, hacks only work if you don’t overexploit them. Facebook Marketing For Individuals - How to succeed With Facebook Marketing
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