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The upper copy is a little ambiguous. To me, the connection between “taking care of your needs” and operating an ecommerce business isn’t immediately obvious, but overall, this is another great example of how Facebook’s visual ads can fit well in users’ News Feeds, leverage aspirational messaging to great effect, and how brand continuity across multiple ads can be very compelling and effective. Tracking Facebook Campaigns in Google Analytics
To convince visitors to click your ad, you need an outstanding headline that highlights your unique value proposition. Including this in the ad headline immediately lets prospects know what’s different and special about your product or service, compared to competitors. This leaves them feeling like they don’t have a choice — they have to click your ad. How to Track Facebook Ads With Google Analytics
When you A/B test your ads. The goal is to see which image, video, audience, font, color, ad copy, etc gets you the highest click through rate(CTR) or call to action(CTA). I typically perform A/B testing on two images at a time. Running too many variations can interfere with results. After running these ads simultaneously for 5 days, we learned that Ad B had 55 clicks to the website, while Ad A had only 5. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads 

Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here. Facebook Advertising Math - The Two Numbers You Must Track For Winning Ads & How To Get Them
Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert!
Simplify, simplify, simplify: If your ads are too complicated to understand in a few seconds, people give up as quickly as they started reading in the first place. Sometimes it makes sense to leave some ideas unmentioned in the ad and explain everything in depth on your landing page. A study showed that 59% of people actually never read more than the headline of a Facebook share, so yes, you want to be brief. How to Create Facebook Lead Ad Campaigns That Convert in 2019

Now there is one other thing worth mentioning here.  There is an optional section where you can set a limit for the campaign.  How much you spend is usually managed in the next section at the Ad Set level.  However if you know with certainty that you have exactly $100 to spend on this campaign and you don’t want to spend any more.  You can set that amount here.  To set a limit at the campaign level the minimum amount is $100.


The upper copy is a little ambiguous. To me, the connection between “taking care of your needs” and operating an ecommerce business isn’t immediately obvious, but overall, this is another great example of how Facebook’s visual ads can fit well in users’ News Feeds, leverage aspirational messaging to great effect, and how brand continuity across multiple ads can be very compelling and effective. How do you track a Facebook URL?
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