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How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it.
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Text on the image: If you’re careful not to cross Facebook’s rule against text-heavy ad images, this can work to your advantage. Advertising legend David Ogilvy commissioned research that discovered people typically look at the image first, even before scanning the headline. Using text on an image could help to make more people notice your message.
Use contrasting color combinations: Higher contrast can help draw more attention to your ad. It’s not only the red and pink contributing to Nike’s ad success; the white font and background forms a perfect harmony of colors. A Science Direct study examining consumer preferences found that while a large majority of consumers prefer color patterns with similar hues, they favor palettes with a highly contrasting accent color. Use a color wheel to determine which colors match the best. What's the difference between Facebook ads and boosting a post?
Exclamation marks FTW: Did you notice the exclamation mark at the end of the ad headline? That’s no coincidence. Exclamation marks make us more alert and attentive to messages. That being said, don’t abuse exclamation marks either. As New York Magazine’s The Science of Us writer Melissa Dahl pointed out, “The exclamation mark, once reserved for expressing joy or excitement, now simply marks baseline politeness.” In other words, hacks only work if you don’t overexploit them. Conversion Tracking: A Facebook Ads Tutorial | Facebook for Business

Maintain perspective regardless of budget: Even though it’s clear that a lot of time, money, and energy went into this VW ad, the enhanced functions are all put in place to highlight the product on offer. If your team or agency doesn’t have the bandwidth to create something this elaborate, you can still produce something customer-centric that provides solutions for your users’ pain points.
Simplify, simplify, simplify: If your ads are too complicated to understand in a few seconds, people give up as quickly as they started reading in the first place. Sometimes it makes sense to leave some ideas unmentioned in the ad and explain everything in depth on your landing page. A study showed that 59% of people actually never read more than the headline of a Facebook share, so yes, you want to be brief. Track Marketing Campaigns & Advertising Campaigns with Google Analytics Campaign URL Builder
You can also ask three custom questions in addition to the options above. Facebook suggests particular info you might wish for here, or you can type a fully custom question of your own choosing. The preset suggestions include things like buyer intent (“When do you plan to make a purchase?”) to car details (“Choose a car model.”). The open-ended question can be whatever you’d like. ClickMagick Tutorial | How To Add Facebook Pixels To Tracking Links
Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors.
$5-10 dollar a day is a feasible budget for most small or local business such a La Tana to get their feet wet in FB advertising. After you have gotten the right converting ad formula down, feel free to increase your budget an extra $5-10 dollars a day. Of course, the higher the budget, the greater your reach. I recently worked on a Facebook ad project for a supplement company. Their budget was  a whopping $100 per day(estimated daily reach of 8,000-21,000 people). 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!

Test fun ideas: It’s safe to say that our holiday calendar of marketing gifographics was the first of its kind. People love novelty, and you can use this knowledge to your advantage by putting your effort into creating high-quality content to share on Facebook. Testing new ideas might be a good way to earn people’s attention and drive more traffic to your website. Facebook's role in Brexit — and the threat to democracy | Carole Cadwalladr
Exclamation marks FTW: Did you notice the exclamation mark at the end of the ad headline? That’s no coincidence. Exclamation marks make us more alert and attentive to messages. That being said, don’t abuse exclamation marks either. As New York Magazine’s The Science of Us writer Melissa Dahl pointed out, “The exclamation mark, once reserved for expressing joy or excitement, now simply marks baseline politeness.” In other words, hacks only work if you don’t overexploit them. 🔴 Facebook Pixel Tracking with Google Tag Manager (2018)
Hopefully, these examples of some of the best ads we've seen have given you a few ideas of things you could try in your own campaigns, especially if your Facebook ads aren't working, or at least give you something to look for next time you’re sneaking a look at Facebook when you’re supposed to be working. Yes, you – we know exactly what you’re up to. Marketing Campaign Tracking Excel Template For Digital Business
You can also ask three custom questions in addition to the options above. Facebook suggests particular info you might wish for here, or you can type a fully custom question of your own choosing. The preset suggestions include things like buyer intent (“When do you plan to make a purchase?”) to car details (“Choose a car model.”). The open-ended question can be whatever you’d like. ClickMagick Tutorial | How To Add Facebook Pixels To Tracking Links

I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad. How To Track Social Ads In Google Analytics


Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here. How to Install Facebook Pixel Code - Facebook Conversion Tracking Tutorial
If this, then that: Nope, we’re not talking about the popular productivity tool, but you’re close. SumoMe’s ad text reads, “If you want viral growth you need this tool”. What happens is that people think, “Yes, I want viral growth,” and are immediately presented with SumoMe’s software as a solution. First, mention something that you think potential target audiences might need. Then present your product as the best possible solution. Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial
How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it. How to stop Google spying? Google privacy settings, uBlock Origin and Google alternatives. 

Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert! How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.) How to Track Facebook Ads in Google Analytics [Using URL Parameters]
Create fascinating articles: Not every 800-word copycat article will make it through the noise. Consumers are smart enough to tell a gem from a pile of junk. When you share noteworthy stuff on Facebook, it’ll distribute organically via the likes and shares of your target audience. And according to a Nielsen study, 83% of people say they trust the recommendations of friends and family.

Timely holidays are an excellent opportunity to launch a themed Facebook ad campaign, but so many businesses drop the ball when it comes to the ad creative of these campaigns. Either their ads are bland and forgettable, or their offer sucks, or the messaging of the ad is simply tone-deaf (think social media promotions that attempt to capitalize on celebrity deaths, for example). What is the best time to advertise on Facebook?
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