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This ad gets it right on so many levels. For one, there’s the implied reference to Norman Bates’ unhealthy devotion to his mother, a crucial pop-cultural element of the Psycho franchise that even those who haven’t seen the show may be familiar with. This subtle reference not only “softens” the ad, making it more approachable, but also fits perfectly with the implicitly creepy tone and style of the ad. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads

When it comes to the ad’s creative itself, A&E opted for a predictable but effective Mother’s Day greeting card-style visual, with a handwritten message from Norman to his beloved mother. Considering how prominently Mother’s Day messaging was likely to have been in users’ News Feeds this Mother’s Day, the ad fits in very well among the organic messages users likely saw. How To Set Up Custom Conversions In Facebook Ads Manager | 2019 Tutorial
Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert!
MLSP is the online equivalent to the world-class Harvard school of business for entrepreneurs who want to get more leads, sign-up more reps, and make more money in any home business. With the incredible MLSP community, websites, tools, and technology you can build your business faster, smarter, and exactly like the 6- and 7-figure earners starting today. How To Know Your EXACT ROI With Facebook Ads - Facebook Ads Custom Tracking
This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention. Universal App Campaign in Google Ads - Tutorial And Best Strategies 2019
Text on the image: If you’re careful not to cross Facebook’s rule against text-heavy ad images, this can work to your advantage. Advertising legend David Ogilvy commissioned research that discovered people typically look at the image first, even before scanning the headline. Using text on an image could help to make more people notice your message.
I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad.
2. Non-Disparagement. The Parties agree not to disparage, slander, or defame, directly or indirectly, each other or its principals, agents, officers, owners, directors or employees whether during the Term or after termination of this Agreement. Further, this term shall apply, without limitation, to all forms of social media and online forums.  Nothing herein shall prevent any Party from making any truthful statement in connection with any legal proceedings or with any investigation by any governmental authority. How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial
This opens up its existing product lines to a vast new audience without having to launch any new products, and establishes Dollar Shave Club as a progressive, forward-thinking company that is aligned with changing societal values. These two elements alone make this a great example of how an ad can speak volumes about your brand and introduce popular product lines to new demographics and audiences. Brilliant. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
This is a very good question. From my experience, it doesn’t matter what industry you are in, or how much marketing budget you have. I would always suggest that if it’s the first time running the ad – Budget $5-10 a day(estimated average daily reach of 540-2,700 people) and run the ad for 7 days. This will give you feedback on how the ad is converting, and how it’s resonating with your audience. Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
MLSP is the online equivalent to the world-class Harvard school of business for entrepreneurs who want to get more leads, sign-up more reps, and make more money in any home business. With the incredible MLSP community, websites, tools, and technology you can build your business faster, smarter, and exactly like the 6- and 7-figure earners starting today.

This type of ad appears directly in a user's News Feed when they access Facebook on a desktop computer, and it looks more like native advertising. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. These ads must follow organic Facebook posts best practices and be both engaging and visual. How to track iOS App Installs without Facebook SDK or ANY in-app code
This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention. Tracking Facebook Campaigns in Google Analytics
There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale

Only use effective social proof: Using weak testimonials with no compelling stats or benefits can do you an anti-favor. As KlientBoost blogger Jacob McMillen explains: “If you have negative social proof, the best thing you can do is eliminate the metrics being displayed.” Unimpressive testimonials can work against you, leaving a negative impression of your brand. Facebook Tracking Hacks! How To Setup Your Facebook Pixel & Custom Conversions Shopify Dropshipping
ACKNOWLEDGEMENT: We want to acknowledge and honor our dear friend and Facebook marketing phenom Jesse Jameson for providing the training above so that we could serve YOU, our beloved audience. Jesse runs the MLSP corporate advertising division, and has helped grow our audience and business immensely over the last few years alone. If you enjoyed this blog post, you may also enjoy our Facebook Messenger Marketing and specifically Manychat training.
The ad copy pokes fun at other grooming product companies while implying Dollar Shave Club’s progressive attitude in the first two sentences, immediately setting itself apart from companies like Gillette, which have begun to eat into Dollar Shave Club’s dominance of the grooming products sector with gender-specific products that strongly conform to typical norms (the “pink” razors the ad makes fun of).
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.)
Free extra: The promise made in the Facebook ad’s headline says, “Free Paris Box with your Thailand Box!” If you were unsure about ordering the subscription before, now you’re almost convinced you’re getting a great bargain. When the online store 2BigFeet introduced free shipping for orders over $100, their conversions went up 50%. Free extras can be the right nudge to help people make the final decision to purchase the product.

MLSP is the online equivalent to the world-class Harvard school of business for entrepreneurs who want to get more leads, sign-up more reps, and make more money in any home business. With the incredible MLSP community, websites, tools, and technology you can build your business faster, smarter, and exactly like the 6- and 7-figure earners starting today. How To Know Your EXACT ROI With Facebook Ads - Facebook Ads Custom Tracking 

Exclamation marks FTW: Did you notice the exclamation mark at the end of the ad headline? That’s no coincidence. Exclamation marks make us more alert and attentive to messages. That being said, don’t abuse exclamation marks either. As New York Magazine’s The Science of Us writer Melissa Dahl pointed out, “The exclamation mark, once reserved for expressing joy or excitement, now simply marks baseline politeness.” In other words, hacks only work if you don’t overexploit them. Conversion Tracking: A Facebook Ads Tutorial | Facebook for Business
Short and sweet: Unlike the text in the Intercom ad above that runs beyond the limits of the space, the copy in Adobe’s ad totals just 13 words. And while we applaud their brevity, there’s one missed opportunity that we can’t overlook — the “Learn More” call to action. Something like “Try For Free” or “See More Images” might have lead to more engagement.
Using this type of ad will help drive a targeted group of people to attend your event. These will show up in the News Feed of the specific audience you've chosen. Events are a big part of most businesses, but getting people to attend even a small event, can be tricky. Promoting your event to a targeted specific audience on Facebook can help drive the right kind of attendees. Facebook Ads Full Tutorial | Dropshipping & E-Commerce 2019
Facebook has the same capability. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A good retargeting ad acknowledges that the brand knows you're already interested in its product. (Because, let's face it ... retargeting can be a little creepy.) Facebook Ads 2019 Tutorial For Beginners - Create Profitable Facebook Advertising Campaigns
Facebook is a meeting place for 20% of the worlds population.  That’s 1 in 5 people.  It is also the largest collection of data on the worlds population that ever existed in the history of humanity.  It has data on its 2 Billion members and on anyone who uses the internet and visits a website that has Facebook tracking code…  Whether you are logged in as a member of Facebook or not. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
This type of ad appears directly in a user's News Feed when they access Facebook on a desktop computer, and it looks more like native advertising. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. These ads must follow organic Facebook posts best practices and be both engaging and visual. How to track iOS App Installs without Facebook SDK or ANY in-app code
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