Headlines aren’t supposed to tell your entire story — they’re simply meant to grab visitors’ attention and make them want to click your ad to learn more. Making your headline too long could cause users to lose focus and attention, and you to miss out on ad clicks. Instead, aim for a headline around five words, making it clear, concise, and UVP-focused, and then include the remaining important information in the post text or link description. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
Use contrasting color combinations: Higher contrast can help draw more attention to your ad. It’s not only the red and pink contributing to Nike’s ad success; the white font and background forms a perfect harmony of colors. A Science Direct study examining consumer preferences found that while a large majority of consumers prefer color patterns with similar hues, they favor palettes with a highly contrasting accent color. Use a color wheel to determine which colors match the best. What's the difference between Facebook ads and boosting a post?
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.) Conversion Tracking: A Facebook Ads Tutorial | Facebook for Business
In each ad set, you’ll have the chance to target a specific audience with your ad, and this is where Facebook advertising can become truly powerful and significant. There is lots to understand about how these audience segments work, and there’re plenty of strategies to try, too. Here’s a quick overview of how and what to do with choosing a Facebook ad audience. 5 MISTAKES Newbies Make with Facebook Ads - 2019
CTA and motivation match: Why would anybody click on your call-to-action? What will they get by doing so? Your call-to-actions should match with the prospect’s motivation and expectations. GetResponse’s ad doesn’t say “Learn More” because people may not be interested in simply learning more. They might want to test the product and see it work for themselves.
This type of ad appears directly in a user's News Feed when they access Facebook on a desktop computer, and it looks more like native advertising. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. These ads must follow organic Facebook posts best practices and be both engaging and visual. How To Put Google Analytics On Facebook
Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category.
Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand.
It's valuable. Since the image was taken on a beautiful day, it looks like an ideal place to be -- especially to those of us viewing it from our office desks. It also clearly tells you the cost of the ticket so you know before you click. (This is also good for the advertiser: By including the price, the ad allows users to self-select based on whether they can afford the ticket. If they can't afford it, they won't click through, thus saving the advertiser money on unqualified clicks.) How to connect Facebook ads to my spreadsheet
Free extra: The promise made in the Facebook ad’s headline says, “Free Paris Box with your Thailand Box!” If you were unsure about ordering the subscription before, now you’re almost convinced you’re getting a great bargain. When the online store 2BigFeet introduced free shipping for orders over $100, their conversions went up 50%. Free extras can be the right nudge to help people make the final decision to purchase the product.
It's visual. The picture alone is worth a thousand words about how much fun this concert would be. Not only is it on the beach, it was also taken on a gorgeous day and the stage looks amazing. Also, it clearly represents what to expect during the event, and it catches the eye as someone scrolls through their News Feed. (The beautiful ocean water definitely helps.)
Free extra: The promise made in the Facebook ad’s headline says, “Free Paris Box with your Thailand Box!” If you were unsure about ordering the subscription before, now you’re almost convinced you’re getting a great bargain. When the online store 2BigFeet introduced free shipping for orders over $100, their conversions went up 50%. Free extras can be the right nudge to help people make the final decision to purchase the product.

MLSP is the online equivalent to the world-class Harvard school of business for entrepreneurs who want to get more leads, sign-up more reps, and make more money in any home business. With the incredible MLSP community, websites, tools, and technology you can build your business faster, smarter, and exactly like the 6- and 7-figure earners starting today. Facebook Advertising: How To Analyze Your Facebook Ad Data In The Ads Manager - Advanced Analysis
Text on the image: If you’re careful not to cross Facebook’s rule against text-heavy ad images, this can work to your advantage. Advertising legend David Ogilvy commissioned research that discovered people typically look at the image first, even before scanning the headline. Using text on an image could help to make more people notice your message. Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
Use contrasting color combinations: Higher contrast can help draw more attention to your ad. It’s not only the red and pink contributing to Nike’s ad success; the white font and background forms a perfect harmony of colors. A Science Direct study examining consumer preferences found that while a large majority of consumers prefer color patterns with similar hues, they favor palettes with a highly contrasting accent color. Use a color wheel to determine which colors match the best. Facebook App Install Ads [Step by Step] How To Get More App Downloads

Ecommerce companies like Amazon use event ads to boost sales at specific points during the year, and Facebook event ads make this easy. When investing in event advertising, build a list of the holidays, shows, conferences, and awareness months your business cares about. That way, you know exactly which marketing campaigns line up with these occurrences and when to promote it on your Facebook Business Page. How to Setup the Facebook Pixel


For daily and lifetime ads, you can tell Facebook when specifically you’d like the ad to run. By default, if you are running a daily ads budget, Facebook suggests to run the ad continuously. Otherwise, you can choose to start and end the ad on a specific day. (Facebook runs the math here for you and tells you the maximum amount, total, you will spend.) How to Create a Tracking Pixel in Facebook Ads Mananager
Using this type of ad will help drive a targeted group of people to attend your event. These will show up in the News Feed of the specific audience you've chosen. Events are a big part of most businesses, but getting people to attend even a small event, can be tricky. Promoting your event to a targeted specific audience on Facebook can help drive the right kind of attendees. How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial

How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it.


There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads. How to Write Facebook Ads That Convert in 2019
Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon." How To Run A 2019 Conversion Facebook Ad Campaign (Without Losing Your Mind)
How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it.
In each ad set, you’ll have the chance to target a specific audience with your ad, and this is where Facebook advertising can become truly powerful and significant. There is lots to understand about how these audience segments work, and there’re plenty of strategies to try, too. Here’s a quick overview of how and what to do with choosing a Facebook ad audience. How do I track UTM in Google Analytics?
×