This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention.
Facebook can be an instant source of traffic to your website.  It can be an immediate source of leads for your business with verified contact information like name email address and phone number. It can allow you to 'retarget' and re-engage with your visitors (and soon-to-be buyers) who have abandoned your website, shopping cart, sales funnel, or anywhere else you are engaging with your audience.
Headlines aren’t supposed to tell your entire story — they’re simply meant to grab visitors’ attention and make them want to click your ad to learn more. Making your headline too long could cause users to lose focus and attention, and you to miss out on ad clicks. Instead, aim for a headline around five words, making it clear, concise, and UVP-focused, and then include the remaining important information in the post text or link description.
Here's an example of a short and sweet (literally) retargeting ad from Winc (formerly known as Club W). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand. Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website
Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here.
Start with low-threat offers: Every time you ask people to sign up for a subscription or buy something from you, you’re asking them to take a chance on you. Before you can ask people to spend money on your products, you need to earn their trust. Not all offers match with your target audience’s familiarity with your brand and the PPC channel temperature. How-to Video: Facebook Conversion Tracking Tool
A Collection Ad allows advertisers to bring the buying process directly into Facebook, so potential customers can move from "discovery" to "purchase" more easily when they see a product they like. This ad format features a central image or video promoting a product, with a collection of four smaller images below it that viewers can click on to learn more about the product. There are four types of Collection Ads you can invest in: Facebook Pixel Tutorial for Custom Conversions (2019) Track Performance and Generate leads!
Timely holidays are an excellent opportunity to launch a themed Facebook ad campaign, but so many businesses drop the ball when it comes to the ad creative of these campaigns. Either their ads are bland and forgettable, or their offer sucks, or the messaging of the ad is simply tone-deaf (think social media promotions that attempt to capitalize on celebrity deaths, for example). How To Stop Facebook, Google And Amazon From Tracking You | TODAY
A Collection Ad allows advertisers to bring the buying process directly into Facebook, so potential customers can move from "discovery" to "purchase" more easily when they see a product they like. This ad format features a central image or video promoting a product, with a collection of four smaller images below it that viewers can click on to learn more about the product. There are four types of Collection Ads you can invest in: Conversion Tracking: A Facebook Ads Tutorial | Facebook for Business
Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon." Link Tracking with Google Analytics
The headline likely does exactly as intended — entices people to think about the ability of people to find their business online. This is extremely important for business owners with an online presence. The post text elaborates on this thought, asking prospects if their customers can find them online. By adding “when they need you most,” the company does a great job of playing off of people’s emotions. Facebook Ads Report - Ecommerce Dashboard for Google Sheets Spreadsheet - DOWNLOAD Template

Test fun ideas: It’s safe to say that our holiday calendar of marketing gifographics was the first of its kind. People love novelty, and you can use this knowledge to your advantage by putting your effort into creating high-quality content to share on Facebook. Testing new ideas might be a good way to earn people’s attention and drive more traffic to your website.
How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it. How to stop Google spying? Google privacy settings, uBlock Origin and Google alternatives.
How can you create your own video ad? First, understand Facebook video ad requirements including length and video size. We suggest keeping your video as short as possible, even though Facebook allows you to upload a much larger video. Create a video that displays your product or service, and upload directly to the Facebook ads manager by following these instructions.
For growing businesses like Monday.com, it's a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple's famous rainbow color-way, the ad above captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer). Facebook Pixel Custom Event Tracking with GTM | Part 2

$5-10 dollar a day is a feasible budget for most small or local business such a La Tana to get their feet wet in FB advertising. After you have gotten the right converting ad formula down, feel free to increase your budget an extra $5-10 dollars a day. Of course, the higher the budget, the greater your reach. I recently worked on a Facebook ad project for a supplement company. Their budget was  a whopping $100 per day(estimated daily reach of 8,000-21,000 people).
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.) Conversion Tracking: A Facebook Ads Tutorial | Facebook for Business 

Use contrasting color combinations: Higher contrast can help draw more attention to your ad. It’s not only the red and pink contributing to Nike’s ad success; the white font and background forms a perfect harmony of colors. A Science Direct study examining consumer preferences found that while a large majority of consumers prefer color patterns with similar hues, they favor palettes with a highly contrasting accent color. Use a color wheel to determine which colors match the best.
Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert! How to use Dynamic Facebook URL Parameters to tag your campaigns
Unsure whether Facebook advertising is for you? Will it get you the results you’re looking for? How much time does it take to manage Facebook campaigns? Read this chapter to find out all these answers and much more!  As of December, 2018 Facebook has a reported 1.52 billion daily active users ( DAU) on average. This is why marketers consider Facebook to be the absolute most effective social advertising channel of our time. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
To convince visitors to click your ad, you need an outstanding headline that highlights your unique value proposition. Including this in the ad headline immediately lets prospects know what’s different and special about your product or service, compared to competitors. This leaves them feeling like they don’t have a choice — they have to click your ad. Facebook Lead Ads: A Complete Tutorial
Use contrasting color combinations: Higher contrast can help draw more attention to your ad. It’s not only the red and pink contributing to Nike’s ad success; the white font and background forms a perfect harmony of colors. A Science Direct study examining consumer preferences found that while a large majority of consumers prefer color patterns with similar hues, they favor palettes with a highly contrasting accent color. Use a color wheel to determine which colors match the best. Facebook App Install Ads [Step by Step] How To Get More App Downloads
ACKNOWLEDGEMENT: We want to acknowledge and honor our dear friend and Facebook marketing phenom Jesse Jameson for providing the training above so that we could serve YOU, our beloved audience. Jesse runs the MLSP corporate advertising division, and has helped grow our audience and business immensely over the last few years alone. If you enjoyed this blog post, you may also enjoy our Facebook Messenger Marketing and specifically Manychat training.
Here's an example of a short and sweet (literally) retargeting ad from Winc (formerly known as Club W). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand. The 7 Biggest Facebook Advertising Mistakes To Avoid
Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here.
The upper copy is a little ambiguous. To me, the connection between “taking care of your needs” and operating an ecommerce business isn’t immediately obvious, but overall, this is another great example of how Facebook’s visual ads can fit well in users’ News Feeds, leverage aspirational messaging to great effect, and how brand continuity across multiple ads can be very compelling and effective.
Free extra: The promise made in the Facebook ad’s headline says, “Free Paris Box with your Thailand Box!” If you were unsure about ordering the subscription before, now you’re almost convinced you’re getting a great bargain. When the online store 2BigFeet introduced free shipping for orders over $100, their conversions went up 50%. Free extras can be the right nudge to help people make the final decision to purchase the product. Tracking Amazon Purchases From Facebook Ads With ZonTracker
If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones.
Unsure whether Facebook advertising is for you? Will it get you the results you’re looking for? How much time does it take to manage Facebook campaigns? Read this chapter to find out all these answers and much more!  As of December, 2018 Facebook has a reported 1.52 billion daily active users ( DAU) on average. This is why marketers consider Facebook to be the absolute most effective social advertising channel of our time. Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial

Facebook ads, however, are much better at piquing my interest. Quite often I’ll see ads that aren’t just visually appealing, but also closely align with my interests. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying. This makes them significantly more appealing – and much more effective.


Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here.
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.) How to Track Facebook Ads in Google Analytics [Using URL Parameters]

In each ad set, you’ll have the chance to target a specific audience with your ad, and this is where Facebook advertising can become truly powerful and significant. There is lots to understand about how these audience segments work, and there’re plenty of strategies to try, too. Here’s a quick overview of how and what to do with choosing a Facebook ad audience. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!


In today’s post, we’re going to be taking a look at some of the best Facebook ad examples I could find. We’ll examine what makes them particularly effective, as well as ways you can make your own Facebook ads more compelling. By the time you finish this post, you’ll have several ideas you can apply to your own campaigns (even if your're just now learning how to advertise on Facebook!) How To Add URL Tracking Parameters To Your Facebook Ads
In today’s post, we’re going to be taking a look at some of the best Facebook ad examples I could find. We’ll examine what makes them particularly effective, as well as ways you can make your own Facebook ads more compelling. By the time you finish this post, you’ll have several ideas you can apply to your own campaigns (even if your're just now learning how to advertise on Facebook!) Can Google Analytics track Facebook page?
×