How To Make YouTube Videos

The ad for the Heal app above hits the mark on almost every level. The copy above the visual immediately explains what Heal is, while the image itself reassures the viewer with a combination of a friendly, approachable image (featuring a smiling doctor wearing a branded Heal lab coat), and an unmissable trust signal from a household name right in the middle. Creating Ads For Website Traffic and Link Clicks On Facebook
Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here. Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial
10. Assignment and Successors; Binding Effect. The rights and obligations of the Parties under this Agreement may not be assigned, transferred, pledged or otherwise encumbered without the prior written consent from the other Party in its sole discretion. Subject to the foregoing, this Agreement shall be binding upon and inure to the benefit of the parties hereto and there respective heirs, legal and personal representatives, successors and permitted assigns.
Facebook can be an instant source of traffic to your website.  It can be an immediate source of leads for your business with verified contact information like name email address and phone number. It can allow you to 'retarget' and re-engage with your visitors (and soon-to-be buyers) who have abandoned your website, shopping cart, sales funnel, or anywhere else you are engaging with your audience.
Start with low-threat offers: Every time you ask people to sign up for a subscription or buy something from you, you’re asking them to take a chance on you. Before you can ask people to spend money on your products, you need to earn their trust. Not all offers match with your target audience’s familiarity with your brand and the PPC channel temperature.
This is a very good question. From my experience, it doesn’t matter what industry you are in, or how much marketing budget you have. I would always suggest that if it’s the first time running the ad – Budget $5-10 a day(estimated average daily reach of 540-2,700 people) and run the ad for 7 days. This will give you feedback on how the ad is converting, and how it’s resonating with your audience.

The ad copy is solid, but it’s the hero image that really sells the Athos app and “smart” clothing. Almost immediately, it’s reasonably obvious what Athos does, even if you’re only casually familiar with similar apps. A screenshot of the app on its own probably wouldn’t have the same effect on the viewer, whereas the juxtaposition of the two elements of the image together results in a strongly intuitive image. How To Create Custom Facebook Conversion Events For Your Website | Facebook Pixel


The ad copy is solid, but it’s the hero image that really sells the Athos app and “smart” clothing. Almost immediately, it’s reasonably obvious what Athos does, even if you’re only casually familiar with similar apps. A screenshot of the app on its own probably wouldn’t have the same effect on the viewer, whereas the juxtaposition of the two elements of the image together results in a strongly intuitive image. How To Create Custom Facebook Conversion Events For Your Website | Facebook Pixel
The copy above the image may seem minimal, but the ad very cleverly uses words like “discover” to create a sense of intrigue and hint at the potential sense of satisfaction users could experience by using the app. In addition, clearly stating that the Heal service operates on an on-demand basis aligns closely with the expectation of convenience that is rapidly becoming the norm for virtually all service-based businesses. Finally, the ad doesn’t just promise a house call by any doctor, but a great doctor, another subtle but compelling word choice that contributes to the overall success of the ad. From $0 to $152k/Month Ecommerce Shopify Business with Facebook Ads(2019)

Let’s use one of my favorite Italian restaurant in Ekkamai, called La Tana. The marketing goal for this restaurant was to increase patronage during lunchtime (between 11-2pm). FB ads are perfect for restaurants. Because, let’s face it, everyone on Facebook likes to eat. When targeting your audience, you want to focus on your ideal or current customer(s).
This is a very good question. From my experience, it doesn’t matter what industry you are in, or how much marketing budget you have. I would always suggest that if it’s the first time running the ad – Budget $5-10 a day(estimated average daily reach of 540-2,700 people) and run the ad for 7 days. This will give you feedback on how the ad is converting, and how it’s resonating with your audience. Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
This Facebook offer ad makes it obvious what customers would be signing up for when they click the "Sign Up" CTA button below the picture. Offer ads can easily mislead viewers into pressing their CTA just to get them to click on it, but it ultimately doesn't convert viewers into customers. BSC's approach above is clear and upfront about what it's offering throughout its conversion path.
Only use effective social proof: Using weak testimonials with no compelling stats or benefits can do you an anti-favor. As KlientBoost blogger Jacob McMillen explains: “If you have negative social proof, the best thing you can do is eliminate the metrics being displayed.” Unimpressive testimonials can work against you, leaving a negative impression of your brand. [Tutorial] SECRET to Selling ANYTHING on SHOPIFY with Facebook Conversion Ads
3. Limitation of Liability. Agency warrants that the marketing services as outlined in the formal proposal will be provided in conformance with the terms of this Agreement, however, Agency does not make any other warranties, whether expressed or implied, whether regarding the performance of the services it provides. EXCEPT AS EXPRESSLY SET FORTH IN THIS PARAGRAPH: (a) AGENCY SHALL HAVE NO LIABILITY FOR ANY SERVICES PROVIDED, INCLUDING ANY LIABILITY FOR NEGLIGENCE; (b) AGENCY MAKES AND CLIENT RECEIVES NO WARRANTIES, EXPRESS, IMPLIED, STATUTORY OR IN ANY OTHER PROVISION OF THIS AGREEMENT OR ANY OTHER COMMUNICATION; AND (c) AGENCY SPECIFICALLY DISCLAIMS ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. Subject to the foregoing and notwithstanding anything to the contrary elsewhere contained, in no event shall the maximum aggregate liability of the Agency in connection with this Agreement exceed the monthly fee paid by the Client in the three (3) months preceding the claim. IN NO EVENT SHALL AGENCY BE LIABLE FOR ANY INDIRECT, SPECIAL, CONSEQUENTIAL, INCIDENTAL OR EXEMPLARY DAMAGES OF ANY NATURE IN CONNECTION WITH THIS  AGREEMENT AND THE SERVICES PROVIDED HEREUNDER, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, BUSINESS INFORMATION OR DATA STORAGE, GOODWILL, COMPUTER FAILURE OR MALFUNCTION, OR ANY AND ALL OTHER COMMERCIAL DAMAGES OR LOSSES, ARISING OUT OF THE USE OR INABILITY TO USE THE SOFTWARE, EVEN IF AGENCY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention. How To Track Social Ads In Google Analytics
When you A/B test your ads. The goal is to see which image, video, audience, font, color, ad copy, etc gets you the highest click through rate(CTR) or call to action(CTA). I typically perform A/B testing on two images at a time. Running too many variations can interfere with results. After running these ads simultaneously for 5 days, we learned that Ad B had 55 clicks to the website, while Ad A had only 5.
Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here.

I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad.

Show the before and after: If your product needs to be unpacked or prepared in some way or another, it makes a lot of sense to let people see both of these phases. Showcasing a closed subscription box or a pile of Legos could potentially arise a lot less powerful feelings than displaying the final result – a delicious meal, or a Star Wars Lego spaceship. How to Create Facebook Offline Conversions with Active Campaign

Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert! 🔴 Facebook Pixel Tracking with Google Tag Manager (2018)


Simplify, simplify, simplify: If your ads are too complicated to understand in a few seconds, people give up as quickly as they started reading in the first place. Sometimes it makes sense to leave some ideas unmentioned in the ad and explain everything in depth on your landing page. A study showed that 59% of people actually never read more than the headline of a Facebook share, so yes, you want to be brief.
There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads. How to prepare Affiliate Tracking Link with voluum for AdWords Facebook 

$5-10 dollar a day is a feasible budget for most small or local business such a La Tana to get their feet wet in FB advertising. After you have gotten the right converting ad formula down, feel free to increase your budget an extra $5-10 dollars a day. Of course, the higher the budget, the greater your reach. I recently worked on a Facebook ad project for a supplement company. Their budget was  a whopping $100 per day(estimated daily reach of 8,000-21,000 people). How To Set Up Your Facebook Pixel To Create Facebook Custom Conversions & Facebook Custom Audiences
Lure in with the benefit: CoSchedule’s ad starts with a question — “Ready to get your marketing organized?” — that not only implies they will get your marketing organized, but that the only thing preventing that outcome is your hesitation. By promising a benefit relevant to your target audience, they might be interested to learn more about your offer.
It's visual. The picture alone is worth a thousand words about how much fun this concert would be. Not only is it on the beach, it was also taken on a gorgeous day and the stage looks amazing. Also, it clearly represents what to expect during the event, and it catches the eye as someone scrolls through their News Feed. (The beautiful ocean water definitely helps.)
Only use effective social proof: Using weak testimonials with no compelling stats or benefits can do you an anti-favor. As KlientBoost blogger Jacob McMillen explains: “If you have negative social proof, the best thing you can do is eliminate the metrics being displayed.” Unimpressive testimonials can work against you, leaving a negative impression of your brand.
Facebook supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed). When you’re creating your ad, you may need to find specific info about the type of ad you’re creating, like what size your image should be or how many characters you can use.
The upper copy is a little ambiguous. To me, the connection between “taking care of your needs” and operating an ecommerce business isn’t immediately obvious, but overall, this is another great example of how Facebook’s visual ads can fit well in users’ News Feeds, leverage aspirational messaging to great effect, and how brand continuity across multiple ads can be very compelling and effective. Tracking Facebook Campaigns in Google Analytics
Remember to include a unique value proposition in your headline, an engaging visual, short and convincing copy, and always link to dedicated post-click landing pages. With Instapage, you can create professional post-click landing pages with our 100% customizable templates and designer-friendly platform that is sure to increase your ROI from Facebook ads. How to Track Facebook Ads in Google Analytics [Using URL Parameters]

Imagine it – someone who’s been making scarves for years, whose family and friends are always telling them, “You should sell these! You could make a killing!” sees this ad. They reflect for a moment, before thinking, “Y’know what? I should sell my scarves!” At this point, they’ve already bought into Shopify’s message, and may begin exploring getting started with the platform. (Check out my post about marketing strategies for Etsy sellers and other craft businesses for more on how to get started with this type of marketing). Fix Can't Turn off Limit Ad tracking iOS 12| How to Fix limit ad tracking greyed out on iPhone[2019]
Start with low-threat offers: Every time you ask people to sign up for a subscription or buy something from you, you’re asking them to take a chance on you. Before you can ask people to spend money on your products, you need to earn their trust. Not all offers match with your target audience’s familiarity with your brand and the PPC channel temperature.

Use contrasting color combinations: Higher contrast can help draw more attention to your ad. It’s not only the red and pink contributing to Nike’s ad success; the white font and background forms a perfect harmony of colors. A Science Direct study examining consumer preferences found that while a large majority of consumers prefer color patterns with similar hues, they favor palettes with a highly contrasting accent color. Use a color wheel to determine which colors match the best. Facebook App Install Ads [Step by Step] How To Get More App Downloads
Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here. Facebook Advertising Math - The Two Numbers You Must Track For Winning Ads & How To Get Them
Using this type of ad will help drive a targeted group of people to attend your event. These will show up in the News Feed of the specific audience you've chosen. Events are a big part of most businesses, but getting people to attend even a small event, can be tricky. Promoting your event to a targeted specific audience on Facebook can help drive the right kind of attendees. How to Track Facebook Ads in Google Analytics [Using URL Parameters]
Increase attendance at events: | Online & Offline | Works the best for online events. Promoting your event via FB can play an integral part in your sales funnel. This shows people how to go from hearing about your event, to actually registering for it.  You capture awareness – get them to sign up – nurture your relation with your lead -then Get them to take action. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here.
When you A/B test your ads. The goal is to see which image, video, audience, font, color, ad copy, etc gets you the highest click through rate(CTR) or call to action(CTA). I typically perform A/B testing on two images at a time. Running too many variations can interfere with results. After running these ads simultaneously for 5 days, we learned that Ad B had 55 clicks to the website, while Ad A had only 5.
For daily and lifetime ads, you can tell Facebook when specifically you’d like the ad to run. By default, if you are running a daily ads budget, Facebook suggests to run the ad continuously. Otherwise, you can choose to start and end the ad on a specific day. (Facebook runs the math here for you and tells you the maximum amount, total, you will spend.)

The headline likely does exactly as intended — entices people to think about the ability of people to find their business online. This is extremely important for business owners with an online presence. The post text elaborates on this thought, asking prospects if their customers can find them online. By adding “when they need you most,” the company does a great job of playing off of people’s emotions. How To Create A Facebook AD 2019 - From Start To Finish
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