How To Make YouTube Videos

Facebook supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed). When you’re creating your ad, you may need to find specific info about the type of ad you’re creating, like what size your image should be or how many characters you can use.
For growing businesses like Monday.com, it's a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple's famous rainbow color-way, the ad above captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer). Facebook Pixel Custom Event Tracking with GTM | Part 2
Facebook supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed). When you’re creating your ad, you may need to find specific info about the type of ad you’re creating, like what size your image should be or how many characters you can use.

When you A/B test your ads. The goal is to see which image, video, audience, font, color, ad copy, etc gets you the highest click through rate(CTR) or call to action(CTA). I typically perform A/B testing on two images at a time. Running too many variations can interfere with results. After running these ads simultaneously for 5 days, we learned that Ad B had 55 clicks to the website, while Ad A had only 5. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads


Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category.

If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones. Beginners Guide To Facebook Analytics vs Google Analytics
Exclamation marks FTW: Did you notice the exclamation mark at the end of the ad headline? That’s no coincidence. Exclamation marks make us more alert and attentive to messages. That being said, don’t abuse exclamation marks either. As New York Magazine’s The Science of Us writer Melissa Dahl pointed out, “The exclamation mark, once reserved for expressing joy or excitement, now simply marks baseline politeness.” In other words, hacks only work if you don’t overexploit them. Conversion Tracking: A Facebook Ads Tutorial | Facebook for Business

Video Ads have a GIF or video as the centerpiece of the advertisement, and can be used to demonstrate a product or event. Video Ads help you form deeper connections with your audience by aligning your brand with a type of content online users are quickly consuming more of (nearly 80% of all data consumed on mobile devices will be in video form by 2021, according to a Facebook study).
Maintain perspective regardless of budget: Even though it’s clear that a lot of time, money, and energy went into this VW ad, the enhanced functions are all put in place to highlight the product on offer. If your team or agency doesn’t have the bandwidth to create something this elaborate, you can still produce something customer-centric that provides solutions for your users’ pain points.
Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much media, according to Facebook, they're ideal for: Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7

Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most. How to Use Google Analytics to Track Social Media Traffic
This ad gets it right on so many levels. For one, there’s the implied reference to Norman Bates’ unhealthy devotion to his mother, a crucial pop-cultural element of the Psycho franchise that even those who haven’t seen the show may be familiar with. This subtle reference not only “softens” the ad, making it more approachable, but also fits perfectly with the implicitly creepy tone and style of the ad. 3 Simple Steps to Marketing Your Mobile App | Get More Exposure and Installs! 

Use contrasting color combinations: Higher contrast can help draw more attention to your ad. It’s not only the red and pink contributing to Nike’s ad success; the white font and background forms a perfect harmony of colors. A Science Direct study examining consumer preferences found that while a large majority of consumers prefer color patterns with similar hues, they favor palettes with a highly contrasting accent color. Use a color wheel to determine which colors match the best. Facebook App Install Ads [Step by Step] How To Get More App Downloads
Facebook will do whatever it can to protect itself from losing its users.  Which represent Nearly $10B a quarter in advertising revenue.  Sure the advertisers are paying that bill but without users to click the ad, Facebook would not have the revenue. And Facebook is much more interested in protecting the user experience than it is in your ad dollars. How to Track Facebook Ads With Google Analytics
If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones.
Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category.

Similar to Carousel Ads, explained above, Slideshow Ads segment your ad into individual images that users view one after another. The difference between these two ad formats is that Slideshow Ads only play images (not videos), and the ad compiles these images into a slideshow that plays automatically in the form of a video. According to Facebook, Carousel Ads are ideal for:
Imagine it – someone who’s been making scarves for years, whose family and friends are always telling them, “You should sell these! You could make a killing!” sees this ad. They reflect for a moment, before thinking, “Y’know what? I should sell my scarves!” At this point, they’ve already bought into Shopify’s message, and may begin exploring getting started with the platform. (Check out my post about marketing strategies for Etsy sellers and other craft businesses for more on how to get started with this type of marketing). How To Lower The CPI for Your App with Facebook Ads (Facebook App Installs & App Marketing)
Free extra: The promise made in the Facebook ad’s headline says, “Free Paris Box with your Thailand Box!” If you were unsure about ordering the subscription before, now you’re almost convinced you’re getting a great bargain. When the online store 2BigFeet introduced free shipping for orders over $100, their conversions went up 50%. Free extras can be the right nudge to help people make the final decision to purchase the product. Tracking Amazon Purchases From Facebook Ads With ZonTracker
There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads. Integrate Facebook ads SDK with banner Ads and Interstitial Ads(Swift 3 and Xcode)

The men’s grooming industry is a billion-dollar business (expected to bring in approximately $21 billion in revenue this year alone), making it a tough market for businesses offering men’s grooming products. That hasn’t stopped one of the industry’s biggest players, Dollar Shave Club, from differentiating itself in an increasingly crowded market, however.

Create fascinating articles: Not every 800-word copycat article will make it through the noise. Consumers are smart enough to tell a gem from a pile of junk. When you share noteworthy stuff on Facebook, it’ll distribute organically via the likes and shares of your target audience. And according to a Nielsen study, 83% of people say they trust the recommendations of friends and family.
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.) How to Track Facebook Ads in Google Analytics [Using URL Parameters]
Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand. How to verify your facebook pixel code and add conversion tracking

You can also ask three custom questions in addition to the options above. Facebook suggests particular info you might wish for here, or you can type a fully custom question of your own choosing. The preset suggestions include things like buyer intent (“When do you plan to make a purchase?”) to car details (“Choose a car model.”). The open-ended question can be whatever you’d like.
In each ad set, you’ll have the chance to target a specific audience with your ad, and this is where Facebook advertising can become truly powerful and significant. There is lots to understand about how these audience segments work, and there’re plenty of strategies to try, too. Here’s a quick overview of how and what to do with choosing a Facebook ad audience. How do I track UTM in Google Analytics?
×