In today’s post, we’re going to be taking a look at some of the best Facebook ad examples I could find. We’ll examine what makes them particularly effective, as well as ways you can make your own Facebook ads more compelling. By the time you finish this post, you’ll have several ideas you can apply to your own campaigns (even if your're just now learning how to advertise on Facebook!) How To Add URL Tracking Parameters To Your Facebook Ads
The ad for the Heal app above hits the mark on almost every level. The copy above the visual immediately explains what Heal is, while the image itself reassures the viewer with a combination of a friendly, approachable image (featuring a smiling doctor wearing a branded Heal lab coat), and an unmissable trust signal from a household name right in the middle. Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website
Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category.
This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention. How to Track Facebook Ads in Google Analytics [Using URL Parameters]
There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads.
You can also ask three custom questions in addition to the options above. Facebook suggests particular info you might wish for here, or you can type a fully custom question of your own choosing. The preset suggestions include things like buyer intent (“When do you plan to make a purchase?”) to car details (“Choose a car model.”). The open-ended question can be whatever you’d like.
Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon." How To Run A 2019 Conversion Facebook Ad Campaign (Without Losing Your Mind)
Hopefully, these examples of some of the best ads we've seen have given you a few ideas of things you could try in your own campaigns, especially if your Facebook ads aren't working, or at least give you something to look for next time you’re sneaking a look at Facebook when you’re supposed to be working. Yes, you – we know exactly what you’re up to. Facebook Lead Ads Tutorial - How to Create Facebook Lead Forms and Lead Generation Campaigns
When it comes to the ad’s creative itself, A&E opted for a predictable but effective Mother’s Day greeting card-style visual, with a handwritten message from Norman to his beloved mother. Considering how prominently Mother’s Day messaging was likely to have been in users’ News Feeds this Mother’s Day, the ad fits in very well among the organic messages users likely saw.
Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much media, according to Facebook, they're ideal for: Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
Using this type of ad will help drive a targeted group of people to attend your event. These will show up in the News Feed of the specific audience you've chosen. Events are a big part of most businesses, but getting people to attend even a small event, can be tricky. Promoting your event to a targeted specific audience on Facebook can help drive the right kind of attendees. Adchill App Installs Day 1 - Initial Set up of App Install Ads
Start with low-threat offers: Every time you ask people to sign up for a subscription or buy something from you, you’re asking them to take a chance on you. Before you can ask people to spend money on your products, you need to earn their trust. Not all offers match with your target audience’s familiarity with your brand and the PPC channel temperature.
The ad copy is solid, but it’s the hero image that really sells the Athos app and “smart” clothing. Almost immediately, it’s reasonably obvious what Athos does, even if you’re only casually familiar with similar apps. A screenshot of the app on its own probably wouldn’t have the same effect on the viewer, whereas the juxtaposition of the two elements of the image together results in a strongly intuitive image.
Similar to Carousel Ads, explained above, Slideshow Ads segment your ad into individual images that users view one after another. The difference between these two ad formats is that Slideshow Ads only play images (not videos), and the ad compiles these images into a slideshow that plays automatically in the form of a video. According to Facebook, Carousel Ads are ideal for:
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.)
When you A/B test your ads. The goal is to see which image, video, audience, font, color, ad copy, etc gets you the highest click through rate(CTR) or call to action(CTA). I typically perform A/B testing on two images at a time. Running too many variations can interfere with results. After running these ads simultaneously for 5 days, we learned that Ad B had 55 clicks to the website, while Ad A had only 5. Are Facebook ads worth it?