Free extra: The promise made in the Facebook ad’s headline says, “Free Paris Box with your Thailand Box!” If you were unsure about ordering the subscription before, now you’re almost convinced you’re getting a great bargain. When the online store 2BigFeet introduced free shipping for orders over $100, their conversions went up 50%. Free extras can be the right nudge to help people make the final decision to purchase the product. How Facebook Ad Costs Work and How to Keep Facebook Advertising Costs Low 

Remember to include a unique value proposition in your headline, an engaging visual, short and convincing copy, and always link to dedicated post-click landing pages. With Instapage, you can create professional post-click landing pages with our 100% customizable templates and designer-friendly platform that is sure to increase your ROI from Facebook ads. Facebook Ads in 2019: What's Working Now!
Eye-catching image. I don’t know about you, but my thumbs slow down for cute dogs when I’m scrolling through my Facebook feed. This friendly, sleepy dog has nothing to do with the software for sale, but it makes me curious. I might even click on it. Note: there’s a fine line between using cute images of puppies to express the mood of your brand and misleading viewers with clickbait. DON’T do the latter. How do I track Google Analytics ads?

Short and sweet: Unlike the text in the Intercom ad above that runs beyond the limits of the space, the copy in Adobe’s ad totals just 13 words. And while we applaud their brevity, there’s one missed opportunity that we can’t overlook — the “Learn More” call to action. Something like “Try For Free” or “See More Images” might have lead to more engagement.


Make the choice simple: Google talks about their product without mentioning any benefits or features. They simply state that the customer can get a domain to tell their story. By leaving out all the specifics, Google’s ad sidesteps any technical-based client objections. Without mentioning any features, they’re basically saying, “It’s good and you don’t need to worry about the specifics.”


Hopefully, these examples of some of the best ads we've seen have given you a few ideas of things you could try in your own campaigns, especially if your Facebook ads aren't working, or at least give you something to look for next time you’re sneaking a look at Facebook when you’re supposed to be working. Yes, you – we know exactly what you’re up to. Marketing Campaign Tracking Excel Template For Digital Business
Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here. Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial
Remember to include a unique value proposition in your headline, an engaging visual, short and convincing copy, and always link to dedicated post-click landing pages. With Instapage, you can create professional post-click landing pages with our 100% customizable templates and designer-friendly platform that is sure to increase your ROI from Facebook ads.
10. Assignment and Successors; Binding Effect. The rights and obligations of the Parties under this Agreement may not be assigned, transferred, pledged or otherwise encumbered without the prior written consent from the other Party in its sole discretion. Subject to the foregoing, this Agreement shall be binding upon and inure to the benefit of the parties hereto and there respective heirs, legal and personal representatives, successors and permitted assigns. Google Analytics Google Ads Conversion Tracking Tutorial - Track a Thank You Page
Hopefully, these examples of some of the best ads we've seen have given you a few ideas of things you could try in your own campaigns, especially if your Facebook ads aren't working, or at least give you something to look for next time you’re sneaking a look at Facebook when you’re supposed to be working. Yes, you – we know exactly what you’re up to. Marketing Campaign Tracking Excel Template For Digital Business
Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here. Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial
Retargeting can help your business and/or product stay relevant while customers may be looking for other options. It’s a great way to give your audience a second, third or even fourth chance to purchase your product. Running Facebook ads can help with the social growth of your business. If you want to be successful at Facebook advertising campaigns, I would suggest starting small. You want to A/B test and measure the results from your ads to find that winning formula that yields success. What is a Facebook Pixel - Best Explanation Ever!
This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention. Tracking Facebook Campaigns in Google Analytics
Remember to include a unique value proposition in your headline, an engaging visual, short and convincing copy, and always link to dedicated post-click landing pages. With Instapage, you can create professional post-click landing pages with our 100% customizable templates and designer-friendly platform that is sure to increase your ROI from Facebook ads. How to Track Facebook Ads in Google Analytics [Using URL Parameters] 

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Short and sweet: Unlike the text in the Intercom ad above that runs beyond the limits of the space, the copy in Adobe’s ad totals just 13 words. And while we applaud their brevity, there’s one missed opportunity that we can’t overlook — the “Learn More” call to action. Something like “Try For Free” or “See More Images” might have lead to more engagement. Facebook Pixel Explained: How To Install & Monetize
Only use effective social proof: Using weak testimonials with no compelling stats or benefits can do you an anti-favor. As KlientBoost blogger Jacob McMillen explains: “If you have negative social proof, the best thing you can do is eliminate the metrics being displayed.” Unimpressive testimonials can work against you, leaving a negative impression of your brand. [Tutorial] SECRET to Selling ANYTHING on SHOPIFY with Facebook Conversion Ads
Let’s use one of my favorite Italian restaurant in Ekkamai, called La Tana. The marketing goal for this restaurant was to increase patronage during lunchtime (between 11-2pm). FB ads are perfect for restaurants. Because, let’s face it, everyone on Facebook likes to eat. When targeting your audience, you want to focus on your ideal or current customer(s). How to prepare and market using Facebook Ads
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