You can also ask three custom questions in addition to the options above. Facebook suggests particular info you might wish for here, or you can type a fully custom question of your own choosing. The preset suggestions include things like buyer intent (“When do you plan to make a purchase?”) to car details (“Choose a car model.”). The open-ended question can be whatever you’d like. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads


How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it. How to Track Campaigns with Google Analytics
If this, then that: Nope, we’re not talking about the popular productivity tool, but you’re close. SumoMe’s ad text reads, “If you want viral growth you need this tool”. What happens is that people think, “Yes, I want viral growth,” and are immediately presented with SumoMe’s software as a solution. First, mention something that you think potential target audiences might need. Then present your product as the best possible solution.

The upper copy is a little ambiguous. To me, the connection between “taking care of your needs” and operating an ecommerce business isn’t immediately obvious, but overall, this is another great example of how Facebook’s visual ads can fit well in users’ News Feeds, leverage aspirational messaging to great effect, and how brand continuity across multiple ads can be very compelling and effective. Facebook Ads: How to Add Facebook Pixel to ClickBank
Hopefully, these examples of some of the best ads we've seen have given you a few ideas of things you could try in your own campaigns, especially if your Facebook ads aren't working, or at least give you something to look for next time you’re sneaking a look at Facebook when you’re supposed to be working. Yes, you – we know exactly what you’re up to. How to Setup the Facebook Pixel

Once again, Shopify demonstrates a keen understanding of its target audience, as well as how to leverage the visual nature of Facebook ads to create a clean, minimal, and compelling ad experience. This ad poses a question to prospective ecommerce store owners that they may have even asked themselves before, making this ad a very tempting proposition. How to Create Facebook Offline Conversions with Active Campaign
Remember to include a unique value proposition in your headline, an engaging visual, short and convincing copy, and always link to dedicated post-click landing pages. With Instapage, you can create professional post-click landing pages with our 100% customizable templates and designer-friendly platform that is sure to increase your ROI from Facebook ads. How To Look At Facebook Ads Data (Analysis)
Carousel ads tend to work really great for fashion online retailers. Storets created an ad to show off a collection of pink colored apparel. If you divide your apparel by color, you can create a retargeting ad for people who browse by color and create a collection based off that color. When it comes to ads, you don’t need to show off a specific outfit. You can create ads based on color, theme such as nautical or material such as lace. The carousel ads work well in this case, especially if you’ve really narrowed in on your target, as it allows them to view a few products that might suit their style. Notice how vibrant the first image is. It’s done intentionally to attract a person’s eyes to the ad and get them to stop scrolling down. You’ll also notice that they too used emojis in the copy and even included a hashtag that you can view or use to post your own pictures. Facebook Conversion Tracking Pixels - How to Use Them
If you’re just starting out with Facebook advertising, the best way to manage your ads is to use Facebook Ads Manager. The Ads Manager is Facebook’s free campaign management tool that’s available to all marketers. By the end of this chapter, you will know how to use the Facebook Ads Manager and how to set up your first Facebook ad campaign. (We’ve created an in-depth guide to show you exactly how to create Facebook ads!) How-to Video: Facebook Conversion Tracking Tool
Facebook video ads are effective at holding a person’s focus. This Longchamp ad is no exception. The ad showcases a model spinning around showing her clothes and handbag in the shot. The copy is simple. It let’s potential customers know there’s a new collection for women, hence the word ‘Mademoiselle.’ This effective Facebook ad has over 940 likes, 16 comments and 68 shares. Noticeably, the ad has had over 213k views which is a pretty high reach. When I saw the ad, I basically watched it on loop for about two minutes and didn’t even realize it. I’m pretty sure this was a retargeting ad. And I also saw this on my Instagram feed which is another great platform for video ads. IOS 13 : How to Disable Limit Ad Tracking IOS 13
When it comes to the ad’s creative itself, A&E opted for a predictable but effective Mother’s Day greeting card-style visual, with a handwritten message from Norman to his beloved mother. Considering how prominently Mother’s Day messaging was likely to have been in users’ News Feeds this Mother’s Day, the ad fits in very well among the organic messages users likely saw. Google Ads Conversion Tracking With Google Analytics - Track Forms, Clicks, and Transactions
The ad for the Heal app above hits the mark on almost every level. The copy above the visual immediately explains what Heal is, while the image itself reassures the viewer with a combination of a friendly, approachable image (featuring a smiling doctor wearing a branded Heal lab coat), and an unmissable trust signal from a household name right in the middle. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
Similar to Carousel Ads, explained above, Slideshow Ads segment your ad into individual images that users view one after another. The difference between these two ad formats is that Slideshow Ads only play images (not videos), and the ad compiles these images into a slideshow that plays automatically in the form of a video. According to Facebook, Carousel Ads are ideal for:
A Collection Ad allows advertisers to bring the buying process directly into Facebook, so potential customers can move from "discovery" to "purchase" more easily when they see a product they like. This ad format features a central image or video promoting a product, with a collection of four smaller images below it that viewers can click on to learn more about the product. There are four types of Collection Ads you can invest in: Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website
Zaful and RoseGal are two online retailers who change their ads regularly. They both create ads in a similar style. Notice how they both use three columns of products. One shows a front and backside view of a top, while the other shows the color variations you can choose from. Their copy is quite similar too. Both mention a percentage discount to help entice a budget conscious shopper. And both use symbols. Zaful uses brackets to emphasize their free shipping. And RoseGal creates hearts next to the question ‘What Color Do You Like?’
Make the choice simple: Google talks about their product without mentioning any benefits or features. They simply state that the customer can get a domain to tell their story. By leaving out all the specifics, Google’s ad sidesteps any technical-based client objections. Without mentioning any features, they’re basically saying, “It’s good and you don’t need to worry about the specifics.”
The ad for the Heal app above hits the mark on almost every level. The copy above the visual immediately explains what Heal is, while the image itself reassures the viewer with a combination of a friendly, approachable image (featuring a smiling doctor wearing a branded Heal lab coat), and an unmissable trust signal from a household name right in the middle. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
In today’s post, we’re going to be taking a look at some of the best Facebook ad examples I could find. We’ll examine what makes them particularly effective, as well as ways you can make your own Facebook ads more compelling. By the time you finish this post, you’ll have several ideas you can apply to your own campaigns (even if your're just now learning how to advertise on Facebook!) ClickMagick Tutorial | How To Add Facebook Pixels To Tracking Links
There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads. Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial
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In today’s post, we’re going to be taking a look at some of the best Facebook ad examples I could find. We’ll examine what makes them particularly effective, as well as ways you can make your own Facebook ads more compelling. By the time you finish this post, you’ll have several ideas you can apply to your own campaigns (even if your're just now learning how to advertise on Facebook!) How much text can you have on a Facebook ad?

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