Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors. How to Create Facebook Ads That WORK in 2019
Start with low-threat offers: Every time you ask people to sign up for a subscription or buy something from you, you’re asking them to take a chance on you. Before you can ask people to spend money on your products, you need to earn their trust. Not all offers match with your target audience’s familiarity with your brand and the PPC channel temperature.
Advertising to the right audience is a crucial moment. Talking about Facebook I would suggest a couple of options. Firstly, you can use Facebook Audience Insight where you can track down the audience’s interests, their location, age, education level, relationship status. Keep in mind that this information isn’t very accurate. Another way (easier one) is targeting competitor’s audience with the help of LeadEnforce.com. The advantage is that this platform gives you people who are definitely interested in your product.
Text Overlay. ClassPass has taken the opportunity to highlight their catchy tagline by pasting it over their ad’s image, front and center. With the right graphic design, this can be an effective strategy. But don’t add too much text. Use Facebook’s Text Overlay Tool to make sure the proportion of text to image aligns with their guidelines, or else your ad may be served to fewer people. How To Successfully Appeal Facebook Ad Account Bans [2019 Method]
This effective Facebook ad has the perfect combination of cute and colorful. If you’re a new parent, seeing pictures of cute babies can help lead you into an impulse buy. Plus, a baby in a cute animal onesie is pretty adorable, which makes the image quite attention grabbing. But even if you scroll past the picture, you’ll notice a pop of color with the multiple emojis used. From lollipops to explosions the emojis add an emphasis to the copy. And the copy? Well it let’s you know that you have a limited offer of up to 80% which sounds like quite the enticing deal. The limited time gives you that fear of missing out which also helps encourage the impulse buy. Also, notice how they describe the outfits: ‘soft & cute’ which can also be used to describe babies. Overall, all the components from images to emojis to copy all work together to create an effective Facebook ad. The KEY Ingredients To A SUCCESSFUL Facebook Ad (Shopify Facebook Ad Tutorial)
Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most. How To Turn Off Limit Ad Tracking On IOS 12! Fix Found! Greyed Out?
1. No Guarantee of a Specific Result. Regardless of any perceived representation to the contrary, Agency in no way guarantees a specific result for Client. Client understands and agrees that they are paying the Agency as a service to generate results, but that results are never guaranteed. It is understood and agreed to that the Agency has no control over Google or other advertising platforms and if they decide to make changes to their advertising platform. Integrate Facebook ads SDK with banner Ads and Interstitial Ads(Swift 3 and Xcode)
Clear benefit. A classic copywriting trick is to describe the benefits of your product rather than the features. For example, “water-resistant” might be a feature of the watch you’re selling, but the fact that you can know what time it is, even while swimming, is the clear benefit. ClassPass puts the benefit of their product upfront: not having to commit to one type of exercise.
Using this type of ad will help drive a targeted group of people to attend your event. These will show up in the News Feed of the specific audience you've chosen. Events are a big part of most businesses, but getting people to attend even a small event, can be tricky. Promoting your event to a targeted specific audience on Facebook can help drive the right kind of attendees. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
Advertising to the right audience is a crucial moment. Talking about Facebook I would suggest a couple of options. Firstly, you can use Facebook Audience Insight where you can track down the audience’s interests, their location, age, education level, relationship status. Keep in mind that this information isn’t very accurate. Another way (easier one) is targeting competitor’s audience with the help of LeadEnforce.com. The advantage is that this platform gives you people who are definitely interested in your product. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
Eye-catching image. I don’t know about you, but my thumbs slow down for cute dogs when I’m scrolling through my Facebook feed. This friendly, sleepy dog has nothing to do with the software for sale, but it makes me curious. I might even click on it. Note: there’s a fine line between using cute images of puppies to express the mood of your brand and misleading viewers with clickbait. DON’T do the latter.
For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your advert: Google Tag Manager Facebook Conversion Pixel Tutorial For Beginners - How To Setup & Install
The ad copy is solid, but it’s the hero image that really sells the Athos app and “smart” clothing. Almost immediately, it’s reasonably obvious what Athos does, even if you’re only casually familiar with similar apps. A screenshot of the app on its own probably wouldn’t have the same effect on the viewer, whereas the juxtaposition of the two elements of the image together results in a strongly intuitive image. Facebook Marketing For Individuals - How to succeed With Facebook Marketing