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CTA and motivation match: Why would anybody click on your call-to-action? What will they get by doing so? Your call-to-actions should match with the prospect’s motivation and expectations. GetResponse’s ad doesn’t say “Learn More” because people may not be interested in simply learning more. They might want to test the product and see it work for themselves.
Using this type of ad will help drive a targeted group of people to attend your event. These will show up in the News Feed of the specific audience you've chosen. Events are a big part of most businesses, but getting people to attend even a small event, can be tricky. Promoting your event to a targeted specific audience on Facebook can help drive the right kind of attendees.
Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon." Do Facebook Ads Work 2019?
Lure in with the benefit: CoSchedule’s ad starts with a question — “Ready to get your marketing organized?” — that not only implies they will get your marketing organized, but that the only thing preventing that outcome is your hesitation. By promising a benefit relevant to your target audience, they might be interested to learn more about your offer. UTM Tracking: Beginner's Guide
If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones. How do you know who is tracking you on Facebook?