Colors matter: Do you remember the last ad that caught your attention in the Facebook news feed? Chances are that it was brightly colored and highly contrasted. Research has found that people make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90% of their assessment is based on colors alone. So yes, you should probably create more colorful Facebook ads if you haven’t done that already.
This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention.
CTA and motivation match: Why would anybody click on your call-to-action? What will they get by doing so? Your call-to-actions should match with the prospect’s motivation and expectations. GetResponse’s ad doesn’t say “Learn More” because people may not be interested in simply learning more. They might want to test the product and see it work for themselves. GTM Events vs. Google Analytics Events - What's the difference?
Hopefully, these examples of some of the best ads we've seen have given you a few ideas of things you could try in your own campaigns, especially if your Facebook ads aren't working, or at least give you something to look for next time you’re sneaking a look at Facebook when you’re supposed to be working. Yes, you – we know exactly what you’re up to.
Maintain perspective regardless of budget: Even though it’s clear that a lot of time, money, and energy went into this VW ad, the enhanced functions are all put in place to highlight the product on offer. If your team or agency doesn’t have the bandwidth to create something this elaborate, you can still produce something customer-centric that provides solutions for your users’ pain points. Google AdWords Conversion Tracking // 2018 Tutorial
Creating effective Facebook ads is a skill that all ecommerce entrepreneurs eventually need to learn. While free marketing ideas can help you get your first few sales, top online stores all invest in advertising to ensure a skyrocketed growth. The truth is, creating great Facebook ads isn’t as easy as you’d think. This article will show you Facebook ad examples you can use as inspiration for your next campaign.
Using this type of ad will help drive a targeted group of people to attend your event. These will show up in the News Feed of the specific audience you've chosen. Events are a big part of most businesses, but getting people to attend even a small event, can be tricky. Promoting your event to a targeted specific audience on Facebook can help drive the right kind of attendees. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
There are over ten different Facebook ad types that you can use. However, you should test some different ad formats to learn what works best for you. Find out how to create all the different Facebook ad types and what are the specific requirements for each. If you hadn’t heard about the Message, Lead, and Video ads before, you’ll know how to create them after reading this chapter! How to Create a Facebook Pixel for Facebook Ad Tracking 2019
Make the choice simple: Google talks about their product without mentioning any benefits or features. They simply state that the customer can get a domain to tell their story. By leaving out all the specifics, Google’s ad sidesteps any technical-based client objections. Without mentioning any features, they’re basically saying, “It’s good and you don’t need to worry about the specifics.” How to Write Facebook Ads That Convert in 2019
Unsure whether Facebook advertising is for you? Will it get you the results you’re looking for? How much time does it take to manage Facebook campaigns? Read this chapter to find out all these answers and much more! As of December, 2018 Facebook has a reported 1.52 billion daily active users ( DAU) on average. This is why marketers consider Facebook to be the absolute most effective social advertising channel of our time. How to Track Facebook Ads in Google Analytics [Using URL Parameters]
Luxy Hair’s Facebook ad is a carousel ad with video content. As they sell to women they often show content with beautiful women to help women imagine how much better they’ll look with their hair extensions. You’ll notice how the copy even mentions the problem they solve: ‘add instant length and volume.’ A person with short or thin hair is likely their target market as they want a more enhanced look. Noticeably, Pia Muehlenbeck is the star of the ad and if you’ve ever seen her Instagram account you’d know she has 2 million followers. When you’re starting out, you might not have the budget for an influencer, however, as your brand grows it’s worth considering for your ads.
If you’re selling jewelry or in this case engagement rings, carousel ads work well. Most women have different tastes and carousel ads allow you to show different styles and colors to appeal to a wider audience. I’ve personally seen this ad in my newsfeed, about every single day. After seeing it for what felt like the 100th time over the course of a year, I finally browsed the website to send my partner a picture of an engagement ring style I’d really like so this is a great example of one of those Facebook ads that work. While I don’t know what the actual frequency of this specific ad is, sometimes not capping a frequency can result in a potential customer moving through the funnel. When it comes to the ad copy, it’s simple asking customers to shop trends. But truth is, for this type of product the audience is more focused on the pictures they’re viewing rather than the copy they’re reading. Engagement rings are made for visual platforms deemphasizing the importance of flashy copy. This could be a successful Facebook ad as there’s some engagement on it with over 200 likes and 13 comments. Plus, I know from seeing this ad all year that they’ve experimented with different pictures so it’s definitely not their only ad. Noticeably, they always stick to carousel ads. If a professional marketer clicks an ad, it’s a good sign that it’s a great Facebook ads example.
Once again, Shopify demonstrates a keen understanding of its target audience, as well as how to leverage the visual nature of Facebook ads to create a clean, minimal, and compelling ad experience. This ad poses a question to prospective ecommerce store owners that they may have even asked themselves before, making this ad a very tempting proposition. Facebook Tracking Hacks! How To Setup Your Facebook Pixel & Custom Conversions Shopify Dropshipping
This is the perfect Facebook ads example because it focuses on the impulse buy. When I saw this ad I originally thought it was an article and clicked on it. Something that pops in this ad is that certain words are written in ALL CAPS. Though some may not like all caps text, it really does capture attention. And truth is, if you’re presenting the right product or offer people will ignore the scammy appearance. The keywords that pop well in this ad is ‘CRAZY comfortable.’ Comfort is something many look for in a shoe so it’s an important keyword and crazy adds an emphasis on how comfortable it really is. And the emphasis on ‘elegant’ and ‘luxurious’ make you feel like you can be comfortable even when dressing up, which is rare, especially in women’s shoes. The picture is also interesting because it breaks down the components of the shoe. This is often found in ads for running shoes but not as common for women’s shoes like heels or in this case flats. Overall, the unique image and the all caps convinced me to stop scrolling and click. 🔥 SECRET Amazon Product Launch Strategy: How To Rank On Amazon With Facebook Ads + Manychat
Mobile app ads help you get more people to install and engage with your app. This guide is for software developers who are setting up an app for app ads. It contains technical instructions on how to set up and help optimize delivery of your mobile app ads. If you aren't already familiar with app ads, you can start by reading the background information at Ads Help Center; App ads. Then come back here for implementation details. The Power of Facebook Advertising Explained for 2019
Facebook ads, however, are much better at piquing my interest. Quite often I’ll see ads that aren’t just visually appealing, but also closely align with my interests. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying. This makes them significantly more appealing – and much more effective. How do I track UTM in Google Analytics?