Facebook supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed). When you’re creating your ad, you may need to find specific info about the type of ad you’re creating, like what size your image should be or how many characters you can use.

The ad for the Heal app above hits the mark on almost every level. The copy above the visual immediately explains what Heal is, while the image itself reassures the viewer with a combination of a friendly, approachable image (featuring a smiling doctor wearing a branded Heal lab coat), and an unmissable trust signal from a household name right in the middle.


Remember to include a unique value proposition in your headline, an engaging visual, short and convincing copy, and always link to dedicated post-click landing pages. With Instapage, you can create professional post-click landing pages with our 100% customizable templates and designer-friendly platform that is sure to increase your ROI from Facebook ads.
The men’s grooming industry is a billion-dollar business (expected to bring in approximately $21 billion in revenue this year alone), making it a tough market for businesses offering men’s grooming products. That hasn’t stopped one of the industry’s biggest players, Dollar Shave Club, from differentiating itself in an increasingly crowded market, however. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
The upper copy is a little ambiguous. To me, the connection between “taking care of your needs” and operating an ecommerce business isn’t immediately obvious, but overall, this is another great example of how Facebook’s visual ads can fit well in users’ News Feeds, leverage aspirational messaging to great effect, and how brand continuity across multiple ads can be very compelling and effective. Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial
The upper copy is a little ambiguous. To me, the connection between “taking care of your needs” and operating an ecommerce business isn’t immediately obvious, but overall, this is another great example of how Facebook’s visual ads can fit well in users’ News Feeds, leverage aspirational messaging to great effect, and how brand continuity across multiple ads can be very compelling and effective. Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial
In each ad set, you’ll have the chance to target a specific audience with your ad, and this is where Facebook advertising can become truly powerful and significant. There is lots to understand about how these audience segments work, and there’re plenty of strategies to try, too. Here’s a quick overview of how and what to do with choosing a Facebook ad audience.
Secondly, this ad very cleverly uses simple yet active verbs combined with aspirational language to create excitement about the product, namely its cloud computing platform. Google could have chosen any number of the platform’s features to focus on, such as speed or security, but opted to emphasize “building what’s next” as the ad’s hook, which makes the ad much more compelling and helps the viewer visualize what they could do with the platform – an important first step for any ad. How to opt out of Facebook ads 2018
Here's an example of a short and sweet (literally) retargeting ad from Winc (formerly known as Club W). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand.
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These 15 Facebook Ads examples can help you better understand what type of ad format works best with your audience, what the focus of your ad should be such as copy versus image, and how to create effective Facebook ads as a whole. While you may be tempted to use these ads verbatim, truth is, your store’s audience is likely different than the ones mentioned above. These Facebook Ads samples can be used as a guideline or a starting point when building your first few Facebook ads, but ultimately you’ll need to experiment to find out what resonates with your specific audience. Also, keep in mind that this article doesn’t mention targeting which will also play an important role in your success on Facebook. Facebook Ad Metrics 2019 | The Headache-Free Way To Tracking | Flexxable
This Facebook offer ad makes it obvious what customers would be signing up for when they click the "Sign Up" CTA button below the picture. Offer ads can easily mislead viewers into pressing their CTA just to get them to click on it, but it ultimately doesn't convert viewers into customers. BSC's approach above is clear and upfront about what it's offering throughout its conversion path.
3. Limitation of Liability. Agency warrants that the marketing services as outlined in the formal proposal will be provided in conformance with the terms of this Agreement, however, Agency does not make any other warranties, whether expressed or implied, whether regarding the performance of the services it provides. EXCEPT AS EXPRESSLY SET FORTH IN THIS PARAGRAPH: (a) AGENCY SHALL HAVE NO LIABILITY FOR ANY SERVICES PROVIDED, INCLUDING ANY LIABILITY FOR NEGLIGENCE; (b) AGENCY MAKES AND CLIENT RECEIVES NO WARRANTIES, EXPRESS, IMPLIED, STATUTORY OR IN ANY OTHER PROVISION OF THIS AGREEMENT OR ANY OTHER COMMUNICATION; AND (c) AGENCY SPECIFICALLY DISCLAIMS ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. Subject to the foregoing and notwithstanding anything to the contrary elsewhere contained, in no event shall the maximum aggregate liability of the Agency in connection with this Agreement exceed the monthly fee paid by the Client in the three (3) months preceding the claim. IN NO EVENT SHALL AGENCY BE LIABLE FOR ANY INDIRECT, SPECIAL, CONSEQUENTIAL, INCIDENTAL OR EXEMPLARY DAMAGES OF ANY NATURE IN CONNECTION WITH THIS  AGREEMENT AND THE SERVICES PROVIDED HEREUNDER, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, BUSINESS INFORMATION OR DATA STORAGE, GOODWILL, COMPUTER FAILURE OR MALFUNCTION, OR ANY AND ALL OTHER COMMERCIAL DAMAGES OR LOSSES, ARISING OUT OF THE USE OR INABILITY TO USE THE SOFTWARE, EVEN IF AGENCY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Facebook has the same capability. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A good retargeting ad acknowledges that the brand knows you're already interested in its product. (Because, let's face it ... retargeting can be a little creepy.)
Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most. How To Turn Off Limit Ad Tracking On IOS 12! Fix Found! Greyed Out?
Use contrasting color combinations: Higher contrast can help draw more attention to your ad. It’s not only the red and pink contributing to Nike’s ad success; the white font and background forms a perfect harmony of colors. A Science Direct study examining consumer preferences found that while a large majority of consumers prefer color patterns with similar hues, they favor palettes with a highly contrasting accent color. Use a color wheel to determine which colors match the best. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale

Once again, Shopify demonstrates a keen understanding of its target audience, as well as how to leverage the visual nature of Facebook ads to create a clean, minimal, and compelling ad experience. This ad poses a question to prospective ecommerce store owners that they may have even asked themselves before, making this ad a very tempting proposition. How to Create Facebook Offline Conversions with Active Campaign
If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones. Tracking Facebook Campaigns in Google Analytics
Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon."
In each ad set, you’ll have the chance to target a specific audience with your ad, and this is where Facebook advertising can become truly powerful and significant. There is lots to understand about how these audience segments work, and there’re plenty of strategies to try, too. Here’s a quick overview of how and what to do with choosing a Facebook ad audience.
Creating effective Facebook ads is a skill that all ecommerce entrepreneurs eventually need to learn. While free marketing ideas can help you get your first few sales, top online stores all invest in advertising to ensure a skyrocketed growth. The truth is, creating great Facebook ads isn’t as easy as you’d think. This article will show you Facebook ad examples you can use as inspiration for your next campaign. Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking
Facebook ads, however, are much better at piquing my interest. Quite often I’ll see ads that aren’t just visually appealing, but also closely align with my interests. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying. This makes them significantly more appealing – and much more effective. How do I track UTM in Google Analytics?
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