Eye-catching image. I don’t know about you, but my thumbs slow down for cute dogs when I’m scrolling through my Facebook feed. This friendly, sleepy dog has nothing to do with the software for sale, but it makes me curious. I might even click on it. Note: there’s a fine line between using cute images of puppies to express the mood of your brand and misleading viewers with clickbait. DON’T do the latter. Facebook Ads Case Study: 400 Phone Calls in 30 Days for $3.42 Per Call
What I love about Sephora is how much they experiment. I always get Sephora ads but they’re never the same. They constantly show different products, have different offers, unique copy and more. Look at how the products are laid out on the graphics. They position the products at certain angles or create a visually stimulating graphic. The foundation or lip color is spread so you can better see what it looks like, but it also helps the graphic look better. They don’t just take plain product photos, they add design elements to help make it pop. When it comes to sidebar ads, the image needs to stand out to get seen due to the smaller size. One thing to notice is that the domain is in all caps to help add emphasis. These may be retargeting ads as I regularly shop on their website. If they are, the all caps link makes sense as I’d already be familiar with the brand and it gives it an added emphasis. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
Exclamation marks FTW: Did you notice the exclamation mark at the end of the ad headline? That’s no coincidence. Exclamation marks make us more alert and attentive to messages. That being said, don’t abuse exclamation marks either. As New York Magazine’s The Science of Us writer Melissa Dahl pointed out, “The exclamation mark, once reserved for expressing joy or excitement, now simply marks baseline politeness.” In other words, hacks only work if you don’t overexploit them.
This ad gets it right on so many levels. For one, there’s the implied reference to Norman Bates’ unhealthy devotion to his mother, a crucial pop-cultural element of the Psycho franchise that even those who haven’t seen the show may be familiar with. This subtle reference not only “softens” the ad, making it more approachable, but also fits perfectly with the implicitly creepy tone and style of the ad. How to use Facebook anonymously | Stop Facebook tracking | Protect yourself from hackers and doxxing
Remember to include a unique value proposition in your headline, an engaging visual, short and convincing copy, and always link to dedicated post-click landing pages. With Instapage, you can create professional post-click landing pages with our 100% customizable templates and designer-friendly platform that is sure to increase your ROI from Facebook ads.
Show the before and after: If your product needs to be unpacked or prepared in some way or another, it makes a lot of sense to let people see both of these phases. Showcasing a closed subscription box or a pile of Legos could potentially arise a lot less powerful feelings than displaying the final result – a delicious meal, or a Star Wars Lego spaceship.
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.) Adchill App Installs Day 1 - Initial Set up of App Install Ads
Believe it or not, you really don’t have to spend a lot, and I strongly advise not spending more than you can risk losing while you’re figuring things out. And by “you don’t have to spend a lot,” I really mean that. Dennis Yu preaches a $1 a day campaigns and has gotten some excellent results– this may be a good fit for your client. You can check out more about this strategy here: https://www.thesaleswhisperer.com/blog/dennis-yu-facebook-marketing Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3
Hopefully, these examples of some of the best ads we've seen have given you a few ideas of things you could try in your own campaigns, especially if your Facebook ads aren't working, or at least give you something to look for next time you’re sneaking a look at Facebook when you’re supposed to be working. Yes, you – we know exactly what you’re up to. How to Setup the Facebook Pixel
Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon." Do Facebook Ads Work 2019?