How To Make YouTube Videos

Unsure whether Facebook advertising is for you? Will it get you the results you’re looking for? How much time does it take to manage Facebook campaigns? Read this chapter to find out all these answers and much more!  As of December, 2018 Facebook has a reported 1.52 billion daily active users ( DAU) on average. This is why marketers consider Facebook to be the absolute most effective social advertising channel of our time.
Creative Facebook Ads like this Me Undies one stands out in a crowded marketplace. While most marketers don’t recommend a blue photo on Facebook’s blue and white platform, this dark blue ad definitely stands out. While it won’t work with every niche, glow in the dark products like this one are the exception. The product is more of an impulse buy rather than a search based product making it a great product to promote on Facebook. The picture clearly shows a glow in the dark product and the dark image makes it more apparent that that’s what they’re selling. The copy also emphasizes this point with ‘It’s Lights Out!’ The engagement on the ad shows that this is a unique product, especially since nearly 7k people liked the post and nearly 700 people shared it. And with over 1k comments, you can likely expect there to be some comments where people are tagging their friends. This Facebook Ads example reminds advertisers to be different to stand out on a crowded marketplace and to focus on promoting impulse buy products.
This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention. #1 Trick for App Install Ads on Facebook Ads
How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it. How do you track a URL?
Only use effective social proof: Using weak testimonials with no compelling stats or benefits can do you an anti-favor. As KlientBoost blogger Jacob McMillen explains: “If you have negative social proof, the best thing you can do is eliminate the metrics being displayed.” Unimpressive testimonials can work against you, leaving a negative impression of your brand.
Short and sweet: Unlike the text in the Intercom ad above that runs beyond the limits of the space, the copy in Adobe’s ad totals just 13 words. And while we applaud their brevity, there’s one missed opportunity that we can’t overlook — the “Learn More” call to action. Something like “Try For Free” or “See More Images” might have lead to more engagement. How to Use Steal Your Competitors Customers Using Facebook's Audience Insight Tool (SPECIAL GUESTS!)

Facebook ads, however, are much better at piquing my interest. Quite often I’ll see ads that aren’t just visually appealing, but also closely align with my interests. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying. This makes them significantly more appealing – and much more effective. Fix Can't Turn off Limit Ad tracking iOS 12| How to Fix limit ad tracking greyed out on iPhone[2019]


Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand. Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7

Imagine it – someone who’s been making scarves for years, whose family and friends are always telling them, “You should sell these! You could make a killing!” sees this ad. They reflect for a moment, before thinking, “Y’know what? I should sell my scarves!” At this point, they’ve already bought into Shopify’s message, and may begin exploring getting started with the platform. (Check out my post about marketing strategies for Etsy sellers and other craft businesses for more on how to get started with this type of marketing). Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website
These 15 Facebook Ads examples can help you better understand what type of ad format works best with your audience, what the focus of your ad should be such as copy versus image, and how to create effective Facebook ads as a whole. While you may be tempted to use these ads verbatim, truth is, your store’s audience is likely different than the ones mentioned above. These Facebook Ads samples can be used as a guideline or a starting point when building your first few Facebook ads, but ultimately you’ll need to experiment to find out what resonates with your specific audience. Also, keep in mind that this article doesn’t mention targeting which will also play an important role in your success on Facebook.
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.)

These 15 Facebook Ads examples can help you better understand what type of ad format works best with your audience, what the focus of your ad should be such as copy versus image, and how to create effective Facebook ads as a whole. While you may be tempted to use these ads verbatim, truth is, your store’s audience is likely different than the ones mentioned above. These Facebook Ads samples can be used as a guideline or a starting point when building your first few Facebook ads, but ultimately you’ll need to experiment to find out what resonates with your specific audience. Also, keep in mind that this article doesn’t mention targeting which will also play an important role in your success on Facebook.


Lure in with the benefit: CoSchedule’s ad starts with a question — “Ready to get your marketing organized?” — that not only implies they will get your marketing organized, but that the only thing preventing that outcome is your hesitation. By promising a benefit relevant to your target audience, they might be interested to learn more about your offer.
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This Facebook Ads example is a video ad for a star map. The copy mentions details of when you would likely want to have the product, such as birth of a child, engagement, wedding or a special moment in time. It’s a quirky product which makes it perfect for capturing the impulse buy. That’s could be why over 3k people have liked the post and over 600k people have viewed the ad. Once again we see emojis being used in the ad which gives the ad a pop of color within the text to help draw more eyes to the copy. You’ll notice that the link says ‘A Gift to Remember’ with a heart emoji beside it. Since the earlier copy mentions special occasions it helps forge the connection between the special event and gift. Hence, if you’re visiting a new mom or heading to an engagement party and you see the ad, you might choose to gift this. Or if you’re celebrating a special occasion, you might choose to buy it for yourself. Tracking Facebook Campaigns in Google Analytics
Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here.
Once again, Shopify demonstrates a keen understanding of its target audience, as well as how to leverage the visual nature of Facebook ads to create a clean, minimal, and compelling ad experience. This ad poses a question to prospective ecommerce store owners that they may have even asked themselves before, making this ad a very tempting proposition. How to Create Facebook Offline Conversions with Active Campaign 

Facebook video ads are effective at holding a person’s focus. This Longchamp ad is no exception. The ad showcases a model spinning around showing her clothes and handbag in the shot. The copy is simple. It let’s potential customers know there’s a new collection for women, hence the word ‘Mademoiselle.’ This effective Facebook ad has over 940 likes, 16 comments and 68 shares. Noticeably, the ad has had over 213k views which is a pretty high reach. When I saw the ad, I basically watched it on loop for about two minutes and didn’t even realize it. I’m pretty sure this was a retargeting ad. And I also saw this on my Instagram feed which is another great platform for video ads. IOS 13 : How to Disable Limit Ad Tracking IOS 13
Facebook ads, however, are much better at piquing my interest. Quite often I’ll see ads that aren’t just visually appealing, but also closely align with my interests. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying. This makes them significantly more appealing – and much more effective. Fix Can't Turn off Limit Ad tracking iOS 12| How to Fix limit ad tracking greyed out on iPhone[2019]
This works as one of the best Facebook ads due to the strategy they use: content marketing. While most retailers create ads that direct customers to a product page, you can also direct your traffic to content or a blog post. These type of ads can be helpful at converting your customers. Not everyone is ready the first time they see a product. However, content let’s people learn something new. You can also retarget a blog reader and have a much lower ad cost. When I retargeted my blog readers, I had a 9x ROI when they bought my products. It was one of the cheapest and yet most profitable ads I’d ever created.
10. Assignment and Successors; Binding Effect. The rights and obligations of the Parties under this Agreement may not be assigned, transferred, pledged or otherwise encumbered without the prior written consent from the other Party in its sole discretion. Subject to the foregoing, this Agreement shall be binding upon and inure to the benefit of the parties hereto and there respective heirs, legal and personal representatives, successors and permitted assigns. Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3
Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most. How To Turn Off Limit Ad Tracking On IOS 12! Fix Found! Greyed Out?
Headlines aren’t supposed to tell your entire story — they’re simply meant to grab visitors’ attention and make them want to click your ad to learn more. Making your headline too long could cause users to lose focus and attention, and you to miss out on ad clicks. Instead, aim for a headline around five words, making it clear, concise, and UVP-focused, and then include the remaining important information in the post text or link description. How to Use Google Analytics to Track Social Media Traffic
2. Non-Disparagement. The Parties agree not to disparage, slander, or defame, directly or indirectly, each other or its principals, agents, officers, owners, directors or employees whether during the Term or after termination of this Agreement. Further, this term shall apply, without limitation, to all forms of social media and online forums.  Nothing herein shall prevent any Party from making any truthful statement in connection with any legal proceedings or with any investigation by any governmental authority.
10. Assignment and Successors; Binding Effect. The rights and obligations of the Parties under this Agreement may not be assigned, transferred, pledged or otherwise encumbered without the prior written consent from the other Party in its sole discretion. Subject to the foregoing, this Agreement shall be binding upon and inure to the benefit of the parties hereto and there respective heirs, legal and personal representatives, successors and permitted assigns. From $0 to $152k/Month Ecommerce Shopify Business with Facebook Ads(2019)
The ad copy is solid, but it’s the hero image that really sells the Athos app and “smart” clothing. Almost immediately, it’s reasonably obvious what Athos does, even if you’re only casually familiar with similar apps. A screenshot of the app on its own probably wouldn’t have the same effect on the viewer, whereas the juxtaposition of the two elements of the image together results in a strongly intuitive image. 10 Facebook Ads Optimization Tactics You Need To Use
For growing businesses like Monday.com, it's a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple's famous rainbow color-way, the ad above captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer).
Unsure whether Facebook advertising is for you? Will it get you the results you’re looking for? How much time does it take to manage Facebook campaigns? Read this chapter to find out all these answers and much more!  As of December, 2018 Facebook has a reported 1.52 billion daily active users ( DAU) on average. This is why marketers consider Facebook to be the absolute most effective social advertising channel of our time.
The ad for the Heal app above hits the mark on almost every level. The copy above the visual immediately explains what Heal is, while the image itself reassures the viewer with a combination of a friendly, approachable image (featuring a smiling doctor wearing a branded Heal lab coat), and an unmissable trust signal from a household name right in the middle. Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking
There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads. How To Create A Facebook Retargeting Pixel - Top Facebook Retargeting Ads Strategy
For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your advert: Google Tag Manager Facebook Conversion Pixel Tutorial For Beginners - How To Setup & Install
The copy above the image may seem minimal, but the ad very cleverly uses words like “discover” to create a sense of intrigue and hint at the potential sense of satisfaction users could experience by using the app. In addition, clearly stating that the Heal service operates on an on-demand basis aligns closely with the expectation of convenience that is rapidly becoming the norm for virtually all service-based businesses. Finally, the ad doesn’t just promise a house call by any doctor, but a great doctor, another subtle but compelling word choice that contributes to the overall success of the ad.
For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your advert: Google Tag Manager Facebook Conversion Pixel Tutorial For Beginners - How To Setup & Install
There's a lot of ad content on Facebook, and when Facebook users scroll through their News Feeds, that content start to blend together. Sometimes your best chance at sticking out on Facebook is by using subtle movements and details -- like Allbirds did, above. Let every other video on Facebook be quick and flashy, and yours will be a breath of fresh air to your audience.
Once again, Shopify demonstrates a keen understanding of its target audience, as well as how to leverage the visual nature of Facebook ads to create a clean, minimal, and compelling ad experience. This ad poses a question to prospective ecommerce store owners that they may have even asked themselves before, making this ad a very tempting proposition. How to Create Facebook Offline Conversions with Active Campaign
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