The copy above the image may seem minimal, but the ad very cleverly uses words like “discover” to create a sense of intrigue and hint at the potential sense of satisfaction users could experience by using the app. In addition, clearly stating that the Heal service operates on an on-demand basis aligns closely with the expectation of convenience that is rapidly becoming the norm for virtually all service-based businesses. Finally, the ad doesn’t just promise a house call by any doctor, but a great doctor, another subtle but compelling word choice that contributes to the overall success of the ad. 

For daily and lifetime ads, you can tell Facebook when specifically you’d like the ad to run. By default, if you are running a daily ads budget, Facebook suggests to run the ad continuously. Otherwise, you can choose to start and end the ad on a specific day. (Facebook runs the math here for you and tells you the maximum amount, total, you will spend.) How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial
If you’ve ever read anything I’ve written on retargeting ads, you’ll know how effective they are for converting the sale. I regularly browse Royal Albert’s website and this was a retargeting ad I got after looking at their products. What I love about this side bar ad is that it incentives the purchase by offering a freebie with ‘Buy 3, Get 1 Free.’ The copy below that shows that they likely understand their audience as they say ‘Be the perfect host with Royal Albert Dinnerware.’ It makes it apparent that their customers buy their products to host nice events. And for the record, I have hosted tea parties at my house and so even without having much data on me, Royal Albert pretty much nailed it with this Facebook ad.
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Clear benefit. A classic copywriting trick is to describe the benefits of your product rather than the features. For example, “water-resistant” might be a feature of the watch you’re selling, but the fact that you can know what time it is, even while swimming, is the clear benefit. ClassPass puts the benefit of their product upfront: not having to commit to one type of exercise.
Show the before and after: If your product needs to be unpacked or prepared in some way or another, it makes a lot of sense to let people see both of these phases. Showcasing a closed subscription box or a pile of Legos could potentially arise a lot less powerful feelings than displaying the final result – a delicious meal, or a Star Wars Lego spaceship. 

This ad gets it right on so many levels. For one, there’s the implied reference to Norman Bates’ unhealthy devotion to his mother, a crucial pop-cultural element of the Psycho franchise that even those who haven’t seen the show may be familiar with. This subtle reference not only “softens” the ad, making it more approachable, but also fits perfectly with the implicitly creepy tone and style of the ad. Facebook Ads: Build a URL Feature
Show the before and after: If your product needs to be unpacked or prepared in some way or another, it makes a lot of sense to let people see both of these phases. Showcasing a closed subscription box or a pile of Legos could potentially arise a lot less powerful feelings than displaying the final result – a delicious meal, or a Star Wars Lego spaceship. How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial
Show the before and after: If your product needs to be unpacked or prepared in some way or another, it makes a lot of sense to let people see both of these phases. Showcasing a closed subscription box or a pile of Legos could potentially arise a lot less powerful feelings than displaying the final result – a delicious meal, or a Star Wars Lego spaceship.
This is the perfect Facebook ads example because it focuses on the impulse buy. When I saw this ad I originally thought it was an article and clicked on it. Something that pops in this ad is that certain words are written in ALL CAPS. Though some may not like all caps text, it really does capture attention. And truth is, if you’re presenting the right product or offer people will ignore the scammy appearance. The keywords that pop well in this ad is ‘CRAZY comfortable.’ Comfort is something many look for in a shoe so it’s an important keyword and crazy adds an emphasis on how comfortable it really is. And the emphasis on ‘elegant’ and ‘luxurious’ make you feel like you can be comfortable even when dressing up, which is rare, especially in women’s shoes. The picture is also interesting because it breaks down the components of the shoe. This is often found in ads for running shoes but not as common for women’s shoes like heels or in this case flats. Overall, the unique image and the all caps convinced me to stop scrolling and click. How to use Dynamic Facebook URL Parameters to tag your campaigns
For growing businesses like Monday.com, it's a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple's famous rainbow color-way, the ad above captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer). Facebook Ads Conversion Tracking
Luxy Hair’s Facebook ad is a carousel ad with video content. As they sell to women they often show content with beautiful women to help women imagine how much better they’ll look with their hair extensions. You’ll notice how the copy even mentions the problem they solve: ‘add instant length and volume.’ A person with short or thin hair is likely their target market as they want a more enhanced look. Noticeably, Pia Muehlenbeck is the star of the ad and if you’ve ever seen her Instagram account you’d know she has 2 million followers. When you’re starting out, you might not have the budget for an influencer, however, as your brand grows it’s worth considering for your ads.

Facebook ads, however, are much better at piquing my interest. Quite often I’ll see ads that aren’t just visually appealing, but also closely align with my interests. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying. This makes them significantly more appealing – and much more effective. How do I track UTM in Google Analytics?

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