Show the before and after: If your product needs to be unpacked or prepared in some way or another, it makes a lot of sense to let people see both of these phases. Showcasing a closed subscription box or a pile of Legos could potentially arise a lot less powerful feelings than displaying the final result – a delicious meal, or a Star Wars Lego spaceship. How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial
In today’s post, we’re going to be taking a look at some of the best Facebook ad examples I could find. We’ll examine what makes them particularly effective, as well as ways you can make your own Facebook ads more compelling. By the time you finish this post, you’ll have several ideas you can apply to your own campaigns (even if your're just now learning how to advertise on Facebook!)

Zaful and RoseGal are two online retailers who change their ads regularly. They both create ads in a similar style. Notice how they both use three columns of products. One shows a front and backside view of a top, while the other shows the color variations you can choose from. Their copy is quite similar too. Both mention a percentage discount to help entice a budget conscious shopper. And both use symbols. Zaful uses brackets to emphasize their free shipping. And RoseGal creates hearts next to the question ‘What Color Do You Like?’ How to verify your facebook pixel code and add conversion tracking 

Colors matter: Do you remember the last ad that caught your attention in the Facebook news feed? Chances are that it was brightly colored and highly contrasted. Research has found that people make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90% of their assessment is based on colors alone. So yes, you should probably create more colorful Facebook ads if you haven’t done that already. FACEBOOK ADS MANAGER Tutorial (2019) - Campaigns Vs. Ad Sets Vs. Ads
If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones.
This effective Facebook ad has the perfect combination of cute and colorful. If you’re a new parent, seeing pictures of cute babies can help lead you into an impulse buy. Plus, a baby in a cute animal onesie is pretty adorable, which makes the image quite attention grabbing. But even if you scroll past the picture, you’ll notice a pop of color with the multiple emojis used. From lollipops to explosions the emojis add an emphasis to the copy. And the copy? Well it let’s you know that you have a limited offer of up to 80% which sounds like quite the enticing deal. The limited time gives you that fear of missing out which also helps encourage the impulse buy. Also, notice how they describe the outfits: ‘soft & cute’ which can also be used to describe babies. Overall, all the components from images to emojis to copy all work together to create an effective Facebook ad. The KEY Ingredients To A SUCCESSFUL Facebook Ad (Shopify Facebook Ad Tutorial)
Remember to include a unique value proposition in your headline, an engaging visual, short and convincing copy, and always link to dedicated post-click landing pages. With Instapage, you can create professional post-click landing pages with our 100% customizable templates and designer-friendly platform that is sure to increase your ROI from Facebook ads. Conversion Tracking: A Facebook Ads Tutorial | Facebook for Business
Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert!
Text Overlay. ClassPass has taken the opportunity to highlight their catchy tagline by pasting it over their ad’s image, front and center. With the right graphic design, this can be an effective strategy. But don’t add too much text. Use Facebook’s Text Overlay Tool to make sure the proportion of text to image aligns with their guidelines, or else your ad may be served to fewer people.
Facebook ads, however, are much better at piquing my interest. Quite often I’ll see ads that aren’t just visually appealing, but also closely align with my interests. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying. This makes them significantly more appealing – and much more effective.
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.)
Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand. Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
In the next section, you’ll be able to choose your budget, schedule your ads, and select an optimization method. You can choose a lifetime budget or a daily budget and you can either have your ads run indefinitely or be scheduled to start and end on certain dates. You can even choose to use dayparting, which allows you to run your ads only at certain times or on certain days of the week.
The men’s grooming industry is a billion-dollar business (expected to bring in approximately $21 billion in revenue this year alone), making it a tough market for businesses offering men’s grooming products. That hasn’t stopped one of the industry’s biggest players, Dollar Shave Club, from differentiating itself in an increasingly crowded market, however. How to use Facebook anonymously | Stop Facebook tracking | Protect yourself from hackers and doxxing
Secondly, this ad very cleverly uses simple yet active verbs combined with aspirational language to create excitement about the product, namely its cloud computing platform. Google could have chosen any number of the platform’s features to focus on, such as speed or security, but opted to emphasize “building what’s next” as the ad’s hook, which makes the ad much more compelling and helps the viewer visualize what they could do with the platform – an important first step for any ad.
Text on the image: If you’re careful not to cross Facebook’s rule against text-heavy ad images, this can work to your advantage. Advertising legend David Ogilvy commissioned research that discovered people typically look at the image first, even before scanning the headline. Using text on an image could help to make more people notice your message.
The ad copy is solid, but it’s the hero image that really sells the Athos app and “smart” clothing. Almost immediately, it’s reasonably obvious what Athos does, even if you’re only casually familiar with similar apps. A screenshot of the app on its own probably wouldn’t have the same effect on the viewer, whereas the juxtaposition of the two elements of the image together results in a strongly intuitive image. 10 Facebook Ads Optimization Tactics You Need To Use
Only use effective social proof: Using weak testimonials with no compelling stats or benefits can do you an anti-favor. As KlientBoost blogger Jacob McMillen explains: “If you have negative social proof, the best thing you can do is eliminate the metrics being displayed.” Unimpressive testimonials can work against you, leaving a negative impression of your brand.
If you’re just starting out with Facebook advertising, the best way to manage your ads is to use Facebook Ads Manager. The Ads Manager is Facebook’s free campaign management tool that’s available to all marketers. By the end of this chapter, you will know how to use the Facebook Ads Manager and how to set up your first Facebook ad campaign. (We’ve created an in-depth guide to show you exactly how to create Facebook ads!) How To Put Google Analytics On Facebook
Facebook has the same capability. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A good retargeting ad acknowledges that the brand knows you're already interested in its product. (Because, let's face it ... retargeting can be a little creepy.)
You can also ask three custom questions in addition to the options above. Facebook suggests particular info you might wish for here, or you can type a fully custom question of your own choosing. The preset suggestions include things like buyer intent (“When do you plan to make a purchase?”) to car details (“Choose a car model.”). The open-ended question can be whatever you’d like. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
This effective Facebook ad has the perfect combination of cute and colorful. If you’re a new parent, seeing pictures of cute babies can help lead you into an impulse buy. Plus, a baby in a cute animal onesie is pretty adorable, which makes the image quite attention grabbing. But even if you scroll past the picture, you’ll notice a pop of color with the multiple emojis used. From lollipops to explosions the emojis add an emphasis to the copy. And the copy? Well it let’s you know that you have a limited offer of up to 80% which sounds like quite the enticing deal. The limited time gives you that fear of missing out which also helps encourage the impulse buy. Also, notice how they describe the outfits: ‘soft & cute’ which can also be used to describe babies. Overall, all the components from images to emojis to copy all work together to create an effective Facebook ad. The KEY Ingredients To A SUCCESSFUL Facebook Ad (Shopify Facebook Ad Tutorial)

Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors.
Simplify, simplify, simplify: If your ads are too complicated to understand in a few seconds, people give up as quickly as they started reading in the first place. Sometimes it makes sense to leave some ideas unmentioned in the ad and explain everything in depth on your landing page. A study showed that 59% of people actually never read more than the headline of a Facebook share, so yes, you want to be brief.
Remember to include a unique value proposition in your headline, an engaging visual, short and convincing copy, and always link to dedicated post-click landing pages. With Instapage, you can create professional post-click landing pages with our 100% customizable templates and designer-friendly platform that is sure to increase your ROI from Facebook ads. How to Setup the Facebook Pixel
Unsure whether Facebook advertising is for you? Will it get you the results you’re looking for? How much time does it take to manage Facebook campaigns? Read this chapter to find out all these answers and much more!  As of December, 2018 Facebook has a reported 1.52 billion daily active users ( DAU) on average. This is why marketers consider Facebook to be the absolute most effective social advertising channel of our time. How to Track Facebook Ads in Google Analytics [Using URL Parameters] 

It's visual. The picture alone is worth a thousand words about how much fun this concert would be. Not only is it on the beach, it was also taken on a gorgeous day and the stage looks amazing. Also, it clearly represents what to expect during the event, and it catches the eye as someone scrolls through their News Feed. (The beautiful ocean water definitely helps.) How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial

What I love about Sephora is how much they experiment. I always get Sephora ads but they’re never the same. They constantly show different products, have different offers, unique copy and more. Look at how the products are laid out on the graphics. They position the products at certain angles or create a visually stimulating graphic. The foundation or lip color is spread so you can better see what it looks like, but it also helps the graphic look better. They don’t just take plain product photos, they add design elements to help make it pop. When it comes to sidebar ads, the image needs to stand out to get seen due to the smaller size. One thing to notice is that the domain is in all caps to help add emphasis. These may be retargeting ads as I regularly shop on their website. If they are, the all caps link makes sense as I’d already be familiar with the brand and it gives it an added emphasis.
Mobile app ads help you get more people to install and engage with your app. This guide is for software developers who are setting up an app for app ads. It contains technical instructions on how to set up and help optimize delivery of your mobile app ads. If you aren't already familiar with app ads, you can start by reading the background information at Ads Help Center; App ads. Then come back here for implementation details.
The ad for the Heal app above hits the mark on almost every level. The copy above the visual immediately explains what Heal is, while the image itself reassures the viewer with a combination of a friendly, approachable image (featuring a smiling doctor wearing a branded Heal lab coat), and an unmissable trust signal from a household name right in the middle. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
Advertising to the right audience is a crucial moment. Talking about Facebook I would suggest a couple of options. Firstly, you can use Facebook Audience Insight where you can track down the audience’s interests, their location, age, education level, relationship status. Keep in mind that this information isn’t very accurate. Another way (easier one) is targeting competitor’s audience with the help of LeadEnforce.com. The advantage is that this platform gives you people who are definitely interested in your product. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
It's visual. The picture alone is worth a thousand words about how much fun this concert would be. Not only is it on the beach, it was also taken on a gorgeous day and the stage looks amazing. Also, it clearly represents what to expect during the event, and it catches the eye as someone scrolls through their News Feed. (The beautiful ocean water definitely helps.)
You can also ask three custom questions in addition to the options above. Facebook suggests particular info you might wish for here, or you can type a fully custom question of your own choosing. The preset suggestions include things like buyer intent (“When do you plan to make a purchase?”) to car details (“Choose a car model.”). The open-ended question can be whatever you’d like. What is the best time to advertise on Facebook?
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