Thankfully, Facebook’s tools cater to the marketer who wants to form an authentic relationship with their audience. With Facebook’s impressive collection of analytics tools, you can understand your target audience before you post. You can stretch the limits of your creativity with Facebook’s increasing number of multimedia content options. Then, with Page Insights, you can see which content people engage with and segment advertising to ensure you’re helping more than annoying.
Many marketers mistakenly believe that Facebook first got into the advertising game back in 2012, shortly before it filed its surprisingly poor IPO (strange how quickly this was forgotten in subsequent years). However, although Facebook did indeed introduce a raft of advertising options four years ago, the history of Facebook advertising traces back to the social network’s very earliest days in 2004 with what were known as Facebook Flyers.
When HubSpot looked into how often you should post on Facebook, quality far outweighed quantity. Pages with over 10,000 followers were the only ones who benefited from posting more frequently. Companies with less than 10,000 followers that posted more than 60 times a month received 60% fewer clicks per post than those who posted five times or fewer.
Whether you’re a software solution, a traveling service, a brick and mortar shop, or have an online store, there are many benefits of Facebook advertising. With the various kinds of Facebook ads out there and the multiple objectives to choose from, the benefits of Facebook ads can be very specific to your product or service or business goals; but there are some general Facebook advertising benefits. Below are four benefits of Facebook advertising that apply to businesses universally. Conversion tracking in Google Ads
You can track audience engagement with content on your Facebook Page through Facebook Insights. This allows you to measure Likes, reach (how many people saw your posts), and engagement (how many people liked, clicked, shared, or commented). You can also see which of your posts result in people unliking your Page—critical information about what is not working. AdSkills | How We Use Google Ads Conversion Action Sets
If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones.
“Creating a private online Facebook group seemed like the most natural thing to do,” Shirley said. “It was quick and easy to set up, and my tribe ‘lives’ on Facebook. It was the perfect launch into creating two-way and group conversations about the perimenopause-to-menopause transition that allow women to get informed, know their options, and then make the health decision that’s best for them.”
Check out our Facebook Ads Retargeting Tutorial for Beginners, which is updated for 2017 and 2018. Facebook advertising retargeting campaigns and retargeting audiences are a great way to reach targeted consumers that are the most likely to convert. We will take you through the process of adding a Facebook pixel to your website, creating Facebook audiences based on your pixel, creating custom conversions to exclude people who have already converted, and how to target Facebook Retargeting audiences with your ad campaigns.
Facebook groups are communities you join via your personal profile or page, made up of like-minded people and organizations that come together to discuss and share ideas around common interests. Often, such groups have rules to keep interaction focused on their purpose. You can either create your own group or join one of the many Facebook groups formed around your industry.
Consider starting one of your own charity drives to share your philanthropic side. Click the “Support a nonprofit” button on your post and pick a charity from the drop-down box. If your charity does not appear, type the name in the box. If you use the @ sign before the name of a known charity, Facebook will ask you if you want to add a donation box. You can select “Yes” and a donation button will appear with your post.