There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads.
How can you create your own video ad? First, understand Facebook video ad requirements including length and video size. We suggest keeping your video as short as possible, even though Facebook allows you to upload a much larger video. Create a video that displays your product or service, and upload directly to the Facebook ads manager by following these instructions.
The Facebook algorithm decides when and where a business’s organic page posts and ads appear. It’s constantly changing and evolving, meaning marketers have to constantly stay on their toes so they can figure out what to expect. The one commonality is that each change is intended to provide a better experience for Facebook users – so that’s the best place to start if you want to figure things out.
Social media audiences expect agents to respond quickly—usually in less than two hours—to keep them interested. Turn on message notices in your Facebook page settings by clicking on “Settings” in the upper-right corner of your page, then “Notifications.” You can also set up auto-responders by clicking on “Messaging” and inputting responses to chat messages, setting up appointment notices, and creating follow-up information.
The most efficient way to create a Facebook 360 video is to use a 360-degree camera such as an ALLie or RICOH THETA. The THETA, for example, has two lens that together capture the 360-degree look. Since there’s no viewfinder, you’ll need to use the corresponding mobile app to set the shot and a tripod to keep the camera steady. The app then allows you to share directly to Facebook. The Best Image Size for Facebook Images - Photoshop
Facebook also has a feature called “lookalike audiences” that identifies Facebook users who are very similar to the users in your email list and creates an audience around those users that you can market to. This algorithm is remarkably effective, which means you can essentially use lookalike audiences to market to thousands or even millions of people who are highly similar to the people who have already expressed an interest in your firm.
Show your customers who you are, what you’re about, and what’s important to you. Are you about to open a new corporate office? Hop on Facebook Live and give a tour to loop your audience in on the excitement. Do you have a set of core values that make up the DNA of your brand. Let your followers know—and, more importantly, let them know why it’s so important to you.
Be consistent in naming URLs and use referral URLs to easily differentiate among content grouping. You can then build a separate custom audience inside of Facebook for each group and let them grow over time. When you’re ready to market to a given subset, you can amplify information or products to people based on the content that they’ve consumed from your site. Because they’ve already indicated some interest in your brand, they’ll be more receptive to your ads.
Not only are Facebook video posts a great way to boost your brand recognition (by as much as 67%), they’re also a great way to drive sales. According to Facebook Business 30% of mobile shoppers say video is the best way to discover new products—and that’s especially true for the much sought after millennial generation, who are 1.35x more likely to use videos to discover new products than baby boomers
Facebook advertising allows you to drive even more people to your website, through clicks to website ads. These ads either direct people to your Facebook page which can lead them to your website, or lead them directly there. Clicks to website ads are meant to get people to a specific page on your website, such as a product page, landing page, blog post page, etc. You can get existing customers to learn about a new product, get new customers to better understand an existing product, showcase your expertise on a topic to build trust, and more.
The most important thing to remember about Facebook Analytics is that it allows you to determine the specific return on investment of your marketing and advertising efforts. It’s a valuable tool not only because it allows you to identify what’s working (and what isn’t), but because it can be used to direct spending. Facebook Analytics applies to more than Facebook Pages and groups, as well.
If you’ve previously received a cookie from Facebook because you either have an account or have visited facebook.com, your browser sends us information about this cookie when you visit a site with the “Like” button or another social plugin. We use this cookie information to help show you a personalized experience on that site as well as Facebook, to help maintain and improve our service, and to protect both you and Facebook from malicious activity. We delete or anonymize it within 90 days, and we do not sell it to advertisers or share it without your permission.
Facebook retargeting may be geared towards capturing those who have already visited your site, but this doesn’t mean you can’t still use the retargeting information to build brand awareness by reaching those who haven’t yet heard of you. Advertisers can create “lookalike” audiences based on the data from the Facebook Pixel to create ads geared towards new customers who match the profile of present customers.
Whether you’re a software solution, a traveling service, a brick and mortar shop, or have an online store, there are many benefits of Facebook advertising. With the various kinds of Facebook ads out there and the multiple objectives to choose from, the benefits of Facebook ads can be very specific to your product or service or business goals; but there are some general Facebook advertising benefits. Below are four benefits of Facebook advertising that apply to businesses universally.
Check out our Facebook Ads Retargeting Tutorial for Beginners, which is updated for 2017 and 2018. Facebook advertising retargeting campaigns and retargeting audiences are a great way to reach targeted consumers that are the most likely to convert. We will take you through the process of adding a Facebook pixel to your website, creating Facebook audiences based on your pixel, creating custom conversions to exclude people who have already converted, and how to target Facebook Retargeting audiences with your ad campaigns.
In the past, Brett devoted a great deal of time, effort, and energy into maintaining high Relevance Scores by rotating his ad creative on a regular basis – sometimes daily – to ensure the ads being displayed in his campaigns were fresh. By paying such close attention to his campaigns, Brett was able to achieve Relevance Scores of between 7 and 9, significantly higher than the Facebook average, as well as click-through rates of between 4-5%, also much higher than the average campaign.
Instead, create posts that help people get to know the people behind the scenes at your company. Show what makes your company “real” and relatable (reviews are another great way to build trust with prospective customers). That way, if people check out your Facebook Page, they’ll feel a connection to you, your product or service and your company vision and be more likely to buy.
The pixel is a small piece of Facebook code installed on your website. This allows Facebook to track how many people clicked on your post or ad and visited your website, as well as how many people from Facebook signed up for offers or took other predetermined actions. With this information, agents can learn what ads work and how best to convert site visitors to leads. Find out more about how to use the Facebook pixel for remarketing. How To Post Everyday on Instagram with Ease
Facebook retargeting lets advertisers discover and reach warm leads. Using the Facebook Pixel, advertisers track their site visitors and their actions to build audiences and better understand visitors. Campaigns are then designed to speak to the audience and display ads on those visitor’s Facebook pages, proving highly effective in that statistically warm leads convert best. How to logout your facebook Account for pc/laptop ( Bangla)
How do social media managers keep up with all of those posts they need to publish? By using a social media content calendar. Just as it sounds, a social media content calendar is a spreadsheet where you write out posts in advance and slot them for specific times. Aside from keeping you sane, a content calendar will help you keep tracking links organized and make it easier to evaluate the overall mix of format and topic you’re posting.
For growing businesses like Monday.com, it's a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple's famous rainbow color-way, the ad above captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer). Amazon PPC Conversion Rate - Learn the Importance of Conversion Rate % with Amazon PPC Ads
The ideal time to post is when most of your audience responds to or reads your content. If your audience is comprised largely of young families, then early in the morning or late at night is a good time. For single people, commute times might be better. Check your Facebook Insights for details about post engagement and try posting at different times to see when you get the best response.
While being a great designer can help, if you focus on creating images that stand out, you will still be way ahead of the game. Instead of trying to create an image from scratch using lots of graphics, use an interesting photo of yourself in action with bold text overlaid. Or even just an interesting image of your product where it looks enticing will go a long way towards grabbing your audiences attention.
Retargeting and remarketing effectively share the same goal of closing sales using warm leads. The major difference is the delivery of ad delivery. Remarketing usually uses email to contact warm leads, whereas retargeting uses ads such as Facebook to reach warm leads. Retargeting tends to outperform remarketing, as users are more receptive to Facebook ads than undesired emails.
“People are naturally curious and want to see more than just the outside of their future home or one home you’re working with. Using the carousel ad format, you can highlight multiple features of the house that will drive more click-through traffic—or you can use it to show what homes you have available at the moment to drive more brand awareness.”
The audience pixel should be placed between the tags on every page you want tracked (usually this means every page, as you can always get specific later). I promised you that you wouldn’t have to be a programmer to set this up – and you definitely don’t! Here is a simple WordPress plugin called “Header and Footer” that let’s you just paste the code in once and be done with it.
To find such visitors who might need some help with their purchase, you must look at other signs that signal hesitation. For example, you can specifically target visitors who’ve spent the most time browsing your website. Additionally, you can also add people who’ve visited specific pages on your website such as your FAQs, Terms & Conditions or Pricing pages.
The first step in Facebook retargeting is to get your Facebook Pixel installed and confirm it’s firing correctly using the Facebook Pixel Helper. A correctly embedded Pixel will automatically begin tracking all of your site visitors, no matter how the users landed on your site. The data collected by the Pixel automatically imports into the Facebook Ads Manager, where advertisers can then use the data to create strategic ads using custom audiences.
Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service. How To Create A Facebook Retargeting Pixel - Top Facebook Retargeting Ads Strategy
When HubSpot looked into how often you should post on Facebook, quality far outweighed quantity. Pages with over 10,000 followers were the only ones who benefited from posting more frequently. Companies with less than 10,000 followers that posted more than 60 times a month received 60% fewer clicks per post than those who posted five times or fewer. Advanced Facebook Ads Retargeting Strategy - Complete Tutorial 2019
Facebook calls its profile area your Timeline because it arranges your life in chronological order and displays a running list of your activities on Facebook. At the top of the Timeline is a large horizontal banner image that Facebook calls your "cover" photo. Inset below it is an area reserved for a smaller, square "profile" picture of you. You can upload the image of your choice; until you do, a shadowy avatar will appear. Career Advice - 7 Steps To Prepare Yourself For A Career In Marketing
Do you want to make more specific audiences than just all traffic to your website? Create another audience by following the steps above (you only have to place the pixel once), but instead of targeting all traffic in step 4, click the dropdown box and choose “people who visit specific web pages” – then paste in the url of the pages you want to target!
It’s true that, overall, user adoption of Facebook has slowed in some parts of the world, such as the United States and parts of Asia. However, with so many people already using the service, market saturation was bound to have an impact on Facebook’s growth trajectory eventually. This is not the death knell you may have heard about, however. Facebook remains the most popular social network in the world, and slower growth is still growth. Other social networks have grown, but they’re still nowhere close to even approaching Facebook’s market penetration.
More than 80 percent of the 3,500 members are active in any given month, and the conversations are personal, vulnerable, and highly valuable to those women who felt they had nowhere else to turn. Shirley gets involved in the conversations, highlighting her own value as an expert in her niche, delivering important information and resources to group members, and building her brand—all at the same time.
As a special thank you to WPCurve readers, I have also put together a few special bonuses, including a download of the 37 Facebook ads I use as templates when creating my own ad campaigns - get your bonuses here. My goal at Overwhelmingly.co is to help business owners by making complex business topics overwhelmingly easy to understand and to implement. I also work directly with clients to improve theirs sales funnel so that they can extract more value from their existing traffic. How To Delete/Deactivate Facebook Account Permanently In Android Mobile & Remove
Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most.
Another one of the benefits of Facebook ads is that you can get more likes to your Facebook business page. While post likes are a good for engagement and reach, page likes are good for credibility and market research. Facebook advertising allows you to get more likes to your page through Like Campaigns, whose ads link to your page or whose call-to-action (CTA) is literally “Like Page”. Sync Facebook contacts, Sync Contacts / Sync Facebook Contacts / Facebook Contacts
If you want your Facebook marketing to be effective, you need to have a clear goal of what you want to get from your audience—and if you want your audience to fulfill that goal, you need to tell them. Facebook now allows you to add custom call-to-action buttons on your page—and if you want to drive conversions, it’s a beyond amazing (and useful!) tool.
Many marketers mistakenly believe that Facebook first got into the advertising game back in 2012, shortly before it filed its surprisingly poor IPO (strange how quickly this was forgotten in subsequent years). However, although Facebook did indeed introduce a raft of advertising options four years ago, the history of Facebook advertising traces back to the social network’s very earliest days in 2004 with what were known as Facebook Flyers.
A computer sales and repair store is running a promotion on external hard drives and they want to use Facebook to advertise this sale. To avoid wasting ad spend, they target ads by user’s needs. Using the info from the Facebook Pixel, they create a custom audience of those who have recently visited the blog post on how to back up a computer. They then create an ad specific to those users, explaining the benefits of external hard drives and the current promotion.
Use words in your descriptions and posts that jump out at the reader. Add descriptive phrases like “safe, centrally located neighborhood” and “marble counters in the chef’s kitchen” to your posts and Facebook advertising to entice buyers to contact you about a property. Find out more about the top 115 real estate descriptive words to spice up your listings.