Find out all you can about your Facebook audience, including their age, income, location, education, and buying behaviors. You can learn about your audience by clicking on “Insights” in your Ads Manager. Use this information for generating targeted audiences for your paid ads. As you fill in your demographics on the left side of the screen during ad creation, Facebook will let you know how many users your ads will reach.
Facebook’s primary ad system plugs straight into the Facebook News Feed, the stream of information that serves as the primary interface for the social network. This system was created to deliver ads that could grab your attention as effectively as what internet companies call “organic content” — posts from your friends and family and other entities you are connected to on Facebook. BEST SOCIAL MEDIA Platform For CREATORS (Don't waste your time on these)
Facebook is a business too, and it wants to ensure that its platform continues to deliver a positive experience to its users. If its ads are disruptive, distracting, or detract in any way from the Facebook experience, it risks losing favor in the eyes of its users. Facebook wants your ads to succeed just as much as you do, so it focuses its algorithms on creating the best matches for its ads and viewers. How to create a facebook account in android
It is, after all, the world’s largest social network, and one which enables heretofore unheard-of avenues of communication. Never before have businesses been able to reach their customer base so easily, and on so intimate a level. Of course, that in and of itself means you cannot go in without a clear marketing plan, one which needs to be flexible enough to evolve with your changing business needs. How to find what Facebook groups someone is in
Facebook has a global audience of approximately 1.5 BILLION people – around one-fifth of the entire planet’s population, give or take a few hundred million. Understandably, this statistic is one of the most popular among Facebook advertising evangelists, and for good reason. No other social network comes close to Facebook’s market penetration, but what’s almost as exciting as the sheer enormity of Facebook’s audience is the time in which it achieved this unprecedented achievement.
Every business using Facebook retargeting ads should use the Facebook Pixel Helper to create more effective ads and increase their return on ad spend. The Facebook Pixel Helper is a troubleshooting tool used to monitor and maintain the Facebook Pixel functionality. It is a free and easy-to-use Google Chrome extension that takes the guesswork out of whether or not pixels are input and running correctly.
Last year, Facebook made significant changes to its news feed algorithm. Widely known as the “Facebook Zero” update, the gist of it is that it deprioritized public, professional posts and prioritized posts from people they’re connected to. This means more content from friends and family, posts from friends and family seeking advice or recommendations, and content shared by friends and family appearing in individual news feeds.
It is, after all, the world’s largest social network, and one which enables heretofore unheard-of avenues of communication. Never before have businesses been able to reach their customer base so easily, and on so intimate a level. Of course, that in and of itself means you cannot go in without a clear marketing plan, one which needs to be flexible enough to evolve with your changing business needs. YahooFinance for Stock Quote
There are also individual controls through the audience selector button below the publishing box. For example, you can apply to change the viewing permission for posts on a case by case basis. You might want to let only your closest friends see some of your wilder or ridiculous activities, for example, while keeping those hidden from your work colleagues or dear old Mom. You can even control whose updates you see on your timeline by removing friends or snoozing their updates.
Facebook’s ad system provides ways to target geographic locations, personal interests, characteristics and behavior, including activity on other internet services and even in physical stores. Advertisers can target people based on their political affiliation; how likely they are to engage with political content; whether they like to jog, hike or hunt; what kind of beer they like; and so on.
The most efficient way to create a Facebook 360 video is to use a 360-degree camera such as an ALLie or RICOH THETA. The THETA, for example, has two lens that together capture the 360-degree look. Since there’s no viewfinder, you’ll need to use the corresponding mobile app to set the shot and a tripod to keep the camera steady. The app then allows you to share directly to Facebook.
Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here.
Thankfully, Facebook’s tools cater to the marketer who wants to form an authentic relationship with their audience. With Facebook’s impressive collection of analytics tools, you can understand your target audience before you post. You can stretch the limits of your creativity with Facebook’s increasing number of multimedia content options. Then, with Page Insights, you can see which content people engage with and segment advertising to ensure you’re helping more than annoying.
The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet.
Don’t forget to follow up after your event. You can even post photos from the event and send them to all who attended. If you had a very healthy debate at your event, with lots of questions, why not send a transcript out to everyone who attended? And if some questions didn’t get answered because of time constraints, consider writing up the answers and sending them to all attendees.
Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most.
Whether someone is ready to book a trip or is just looking for travel inspiration, match their intent with items from your travel catalog. If they were browsing hotels but didn’t make a reservation—or if they were looking at flights but didn’t book a trip—travel ads let you show them relevant ads based on their specific dates, destinations and other trip details.
If you follow the 80-20 rule, you’ll use 80 percent of your Facebook posts to inform, educate, and entertain, and the other 20 percent to promote your brand. Remember that using Facebook for business is all about building relationships, and self promotion is not a great way to do that. But if you provide enough value, your audience will be open to learning about your products and services in those 20 percent of posts that are more sales-focused.
There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads.
Pages are Facebook’s equivalent of a business profile. Pages look similar to profile pages but show specific information only applicable to businesses, organizations, and causes. Whereas you connect with a profile by adding them as a friend, you connect with a business Facebook Page by “liking” it and becoming a fan. If you create a personal profile for your business instead of a Page, you run the risk of getting it shut down by Facebook.
Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service.
Facebook offers two categories so you can better customize the fields on your Page. For the purpose of this introduction, let’s say we’re a “Business or Brand.” We’ll create a Page for a (completely fictitious) company called Boston Coat Company and categorize it as a Retail Company. (To choose a category, simply start typing and choose from the drop-down list.)
Chat is Facebook's name for its instant messaging system, also known as Messenger on mobile. You can engage in real-time conversation with any of your Facebook friends who happen to be online and signed in at the same time as you are. The Facebook Chat box is on the lower right side of the interface and contains a small green dot next to "Chat." Clicking it will open the chat box and show a green dot next to the name of friends who happen to be signed into Facebook at that time. Facebook Chat has a gear icon with settings you can change to determine who can see that you're online and when.
This type of Facebook advertising benefits your business because the more people who like your page, the more you will be seen as trustworthy and credible. Also, when users see that their friends like your page, they are more likely to visit it and like it themselves. There are many additional people who will discover your page simply because one of their friends liked it. How To Delete Your Facebook Account Permanently
Show your customers who you are, what you’re about, and what’s important to you. Are you about to open a new corporate office? Hop on Facebook Live and give a tour to loop your audience in on the excitement. Do you have a set of core values that make up the DNA of your brand. Let your followers know—and, more importantly, let them know why it’s so important to you.
“Don’t run ads that compete against each other—you don’t want to waste your budget. If you have multiple open houses in one town on a single day, rather than doing an ad for each individual home, create a single ad that features all of the properties and drives traffic to your active listings page. You may even wind up with people attending more than one of the open houses.”
Next, you create the ads you want to run. Facebook ads are highly visual and align with the ways in which people use Facebook, particularly on mobile devices – definitely no tiny, text-based ads here. Finally, you use data and analytics to evaluate the performance of your ads, allowing you to make changes to improve everything from impression share to click-through rate, just as you would in a paid search campaign.
Simply put, don’t ask people to give you information you won’t be using anyway. For example, if you sell apparel online, you probably don’t need to know the person’s job title or relationship status. Keep your form simple to attract more subscribers, or add extra fields if you’re okay with fewer email subscribers but more qualified leads with higher interest.
So businesses who advertise to you may be using a list of people that they've gotten, or gotten the ability to use, from third parties that they work with for their marketing efforts. Businesses that advertise on Facebook are required to have any necessary rights and permissions to use this information, as outlined in our Custom Audience Terms that businesses must agree to.
“People share stories with you when they’re looking for a place to live. They also tell themselves stories about how they want their lives to go, and they need a compelling story to be sold on your ad. Tell compelling stories that make people feel like you understand their thoughts, dreams, and desires—and this comes down to knowing your market. If you know what your market wants, you can appeal to their desires through advertising.”
“Your fans don’t necessarily want to see pictures of homes you already sold. Consider, when running an ad, that you focus more on you. People do business with people, right? Show a behind-the-scenes video of you walking through a pocket listing. Make your fans feel special with never-before-seen homes as they hit the market. Celebrate your team, your staff, or share a video of your happy customers talking about their experience with you.”
Beyond tracking your success, it’s important to use the information about what’s working and what’s not to make adjustments to your strategy. The data will show you what you should keep doing, and which tactics you need to tweak. Through this continuous loop of goal-setting, measuring results, and tweaking your strategy, you can improve your performance over time.
In the past, Brett devoted a great deal of time, effort, and energy into maintaining high Relevance Scores by rotating his ad creative on a regular basis – sometimes daily – to ensure the ads being displayed in his campaigns were fresh. By paying such close attention to his campaigns, Brett was able to achieve Relevance Scores of between 7 and 9, significantly higher than the Facebook average, as well as click-through rates of between 4-5%, also much higher than the average campaign.
Facebook ads, on the other hand, are placed right in front of users and enable you to successfully reach your audience. Facebook ads put your promotions in users’ newsfeeds and in the front of their mind. With targeting options, your ads will be shown to the people most likely to become customers. This is one of the biggest reasons to advertise on Facebook. With the ability to target a highly specific audience, you can cater your content according to each audience, further increasing your ads’ effectiveness.
The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet. I Quit Social Media and My Income TRIPLED
However, agents can spend a lot of money and time trying to find the best leads on Facebook. Real Geeks offers two solutions—a Facebook marketing tool agents can use to streamline ad creation and tracking, and managed ad campaigns that save agents time. Learn more about Real Geeks Facebook marketing for agents and check out their free demo on their website.
Every prospective buyer visits your stage with varying levels of intent. Some users may just be researching whether your product or service fits their needs while others have decided they want a product or service you offer and are shopping around for the best quality or price. Understanding where a user is in the buyer sales funnel gives advertisers the opportunity to design ads that speak to their potential customers. PyTorch 60-Minute Blitz: A Quick Preview
Similar to Carousel Ads, explained above, Slideshow Ads segment your ad into individual images that users view one after another. The difference between these two ad formats is that Slideshow Ads only play images (not videos), and the ad compiles these images into a slideshow that plays automatically in the form of a video. According to Facebook, Carousel Ads are ideal for:
Facebook retargeting lets advertisers position ads to warm audiences. This is highly valuable because warm audiences are closer to buying, as they have already shown an interest in your products or services. When a site visitor peruses your website but takes no actions on it, you can surmise that the user was likely early in the decision-making process and not ready to take action. This indicates that additional sales fostering is required.