"Status update" is what Facebook calls a message that you post via the publishing box that says "What's on your mind?" The publishing box (shown in the image above) appears at the top of both your homepage and Timeline page. People use status updates to communicate their activities, post links to news stories, share photos and videos, and comment on life in general.
The benefits of Facebook advertising in terms of business page likes and post engagement include increased brand awareness and following, which in turn boost your credibility and enable more discovery by new customers. The more people who know about and like your business page, the more you can leverage the Facebook community for marketing your business.
“Don’t run ads that compete against each other—you don’t want to waste your budget. If you have multiple open houses in one town on a single day, rather than doing an ad for each individual home, create a single ad that features all of the properties and drives traffic to your active listings page. You may even wind up with people attending more than one of the open houses.”
Facebook Live video is, not surprisingly, video broadcast live on Facebook. It can be a great way to interact with followers, or give them a behind-the-scenes look at your company, your product, or the personalities behind your brand. It’s also a great format to share announcements in real time, like this announcement of the Game of Thrones Live Concert Experience tour.

Customers seldom go to a website and purchase after their first visit. It’s even more rare for a customer to convert after clicking on just one ad, especially if they’re unfamiliar with your brand or your price point is relatively high. In most cases, there’s a long journey to get customers to convert and Facebook is uniquely positioned to handle the buyer’s journey along each step in a way that other channels can’t. How To Logout From Facebook Messenger 2019
Facebook takes a demographic snapshot of your existing Facebook page followers and generates a new audience of non-followers that have the same demographic characteristics. This is called a look-alike audience. Use this audience in your Facebook advertising to reach users similar to those who already like your page and posts; this will likely boost engagement. Learn more about how to set up a look-alike audience for Facebook marketing.
Finding the right Facebook marketing tactics to boost your listings and secure potential buyers is a challenge for most real estate agents. However, by finding the right time to post, posting consistently, understanding your audience, and creating valuable content, you can ensure the most engagement on Facebook. For more guidance, we included the 23 top tactics below for marketing your brand and listings on Facebook.

Once you’ve identified your campaign objective, you then tell Facebook to whom your ads should be displayed. This is done by what is known as audience segmentation – the process of providing Facebook with a profile of your ideal audience so Facebook only displays your ads to people who exhibit the behaviors and belong to the demographics you’re interested in. Facebook has thousands of custom audience parameters, allowing you to create amazingly refined audience segments for your campaigns. You can also create custom audiences by uploading data on existing customers that you already have, which enables Facebook to create “lookalike” audiences based on parameters that you choose. www.Facebook.com Login or Sign up --Facebook tutorial
It’s possible to further refine your custom audiences by combining any of the ad sets created—based on the time lag data, content grouping, and location in the sales funnel—and use this information to set exclusions within Facebook around any pairings. Most of the time, this allows you to discover a variety of different segments. However, it can also help define smaller audiences and the best piece of content to show them next.

Set out by creating as many custom audience buckets in Facebook as you can brainstorm and allow them to start populating. Not all of them will perform and some may take a long time to fill. You’ll have to make adjustments as you go along. Susan notes that the minimum number of people you can run a Facebook ad set to is 1000, so she often combines ad sets that are smaller than 1000 until she populates one that reaches the minimum. (Editor’s Note: The audio of this interview mis-quotes the minimum audience size as 200. This article reflects the correct minimum audience size.)


There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads.
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