On your smartphone, open up the Facebook app. Go to your Page and click on “Publish” as if you were going to write a new post, then select the “Live Video” option. Before you enter any information, go ahead and check the privacy settings. Under the description, you’ll see a choice to broadcast to the public, just your friends, or only yourself. If you’re testing out Facebook Live for the first time, we suggest using “only me” to ensure your live stream doesn’t show up on your News Feed.
Facebook marketing brings exposure to real estate agents and their properties through original articles (posts) and ads displayed in the feeds of targeted audiences. To create an effective Facebook marketing campaign, agents create ad content that showcases listings, articles that promote their expertise, polls to engage followers, and informational posts that keep their brand top of mind. These are posted regularly on Facebook and tracked to gauge engagement.
A bar hosts a weekly Ladies Night and they are looking to increase attendance for tomorrow night. They segment ads by location, age, and gender. First, they hyper-focus location to show ads only to those within a 10-mile radius of their bar. Second, the majority of their best customers are 24 to 35, so they target ads to users in that age range. Lastly, they know men and women look for different things in a night out, so they create two ads geared towards each.
Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon."

Aside from customer service, you can also use a Messenger Bot Sequence to automatically send messages about interesting content and great deals to your subscribers. This allows you to create multiple touch points to engage with subscribers, build trust, and deliver value. Ultimately, it can be an extremely useful tool in helping you move users along the customer journey.
Rather than target broad terms for your niche like “yoga” or “digital photography,” focus on specific interests. Research which magazines and blogs your customers read, who they follow on Twitter, and which related products they buy. If you use laser-focused interests like these, you’ll reach the people who are most interested in your topic and the most willing to spend money on it.
You can create a Custom Audience from your list, Facebook Pixel data or Facebook SDK to specify the people you want to reach with your remarketing campaign. Your pixel or SDK can automatically add people to a Custom Audience based on the specific actions you’re most interested in targeting, like people who visit your site homepage or people who view a product but do not make a purchase. This can help you create ads that are relevant to where people are in their customer journey.
The most efficient way to create a Facebook 360 video is to use a 360-degree camera such as an ALLie or RICOH THETA. The THETA, for example, has two lens that together capture the 360-degree look. Since there’s no viewfinder, you’ll need to use the corresponding mobile app to set the shot and a tripod to keep the camera steady. The app then allows you to share directly to Facebook.
If a prospect has downloaded the white paper but hasn’t requested a demo, then you would want to advertise the demo. If they’ve seen the demo and haven’t signed up for a free trial, then that’s the message to send them next. Similar to establishing audiences based on the Time Lag report, create separate custom audiences and align the messaging with the way people have already interacted with your site and your brand. The Social Network

Video Ads have a GIF or video as the centerpiece of the advertisement, and can be used to demonstrate a product or event. Video Ads help you form deeper connections with your audience by aligning your brand with a type of content online users are quickly consuming more of (nearly 80% of all data consumed on mobile devices will be in video form by 2021, according to a Facebook study). [How to increase conversion rate] Analyze Landing Pages with Google Analytics


Where do you go to see this “search” button? I’m on my own Facebook page and there’s just one “search” space, you can type things in, it will show results, but there is no word “join” and no words “join group’ anywhere on the page or beside the groups listed, as described and semi-shown here, and when I go to the site I’m interested in (they begged ME to join), there are no such words anywhere on any of their pages as “join this group.”
This type of Facebook advertising benefits your business because the more people who like your page, the more you will be seen as trustworthy and credible. Also, when users see that their friends like your page, they are more likely to visit it and like it themselves. There are many additional people who will discover your page simply because one of their friends liked it.
Now, I’ll be the first to concede that my command of algebra leaves a great deal to be desired, so I’ll trust the researchers’ math. What I can’t get behind, however, is their methodology. Basing such a bold claim – the imminent demise of the world’s largest, most popular social network by 2017 in spite of established, continued, demonstrable growth – on Google Trends data alone seems flawed at best, and negligent at worst.

Not only is Facebook working hard to make sure your ads are as successful as possible, Facebook advertising works by driving growth in your business. The Facebook advertising platform guides you in designing the most successful ads according to specific objectives, enabling you to tightly align your efforts to your business goals. The Facebook advertising platform also allows you to track the performance and results of each ad, so that you can measure the return on your investment (ROI) and determine how to further improve your ads.


Here’s the truth: 96% of visitors that land on your website are not ready to buy. They come to your site, wander around for a while, then leave. The worst part? Most of them probably forget about your website as soon as they close the tab. So, how do you remind your website visitors about your ecommerce store and keep in touch with them until they’re ready to become your customers? That’s right—you use Facebook retargeting ads.
Well, it appears that my comment on this was either deleted or never went through. But in summary, I stated that Facebook ads appear to be bogus to me. I have spent close to a $1,000 in ads in the past month and while yes it appears you get a lot of traffic, most of the traffic appears to be robotic or nonhuman. While some are humans not a one person has ever even added something to cart. I mean I have received thousands of clicks and not a one person even adds something to cart? Seems very strange and suspecious to me. I am beginning to think that those individuals claiming to get most of their sales from Facebook are either working for Facebook or getting some type of commission for advertising for them. I am very skeptical of what this article states.
You’ll also need to get familiar with Facebook demographics. Once you know who uses the platform and how that maps back to your target customer, you can take a look at Facebook Audience Insights. Use the tool to drill down into the nitty-gritty details about potential customers. Find information on things like age, gender, education, relationship status, location, language, Facebook usage, and even past purchase activity. (For more details, check out our full tutorial on Facebook analytics.)
When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is. You’ll see how this feature can solve some very vexing problems, how it can impact your bottom line, and you’ll learn how to implement your own retargeting campaigns.
There are also individual controls through the audience selector button below the publishing box. For example, you can apply to change the viewing permission for posts on a case by case basis. You might want to let only your closest friends see some of your wilder or ridiculous activities, for example, while keeping those hidden from your work colleagues or dear old Mom. You can even control whose updates you see on your timeline by removing friends or snoozing their updates. 

What stands true, though, is that after a week of retargeting, you may want to stop focusing on immediate purchases and aim for longer-term relationships with your website’s visitors. That is, you should try to keep in touch with your potential customers until they’re ready to convert instead of trying to convince them to convert and then giving up when they don’t.

Use words in your descriptions and posts that jump out at the reader. Add descriptive phrases like “safe, centrally located neighborhood” and “marble counters in the chef’s kitchen” to your posts and Facebook advertising to entice buyers to contact you about a property. Find out more about the top 115 real estate descriptive words to spice up your listings.
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Aside from pre-produced video, Facebook Live is another option to explore multimedia content. Facebook Live is a feature that allows live-streaming capabilities to users on their desktop or smartphone. It’s available to any Facebook user, but is particularly appealing to brands who want to capture the culture of their company and form authentic relationships with their followers.
There’s far greater complexity to people’s buying habits and actions beyond the fact they’ve visited a website within the last month. Susan recommends studying the buying and lead acquisition patterns for your brand. If you find that most of your customers tend to convert within a few days of visiting your website, then you would be paying for 30 days worth of Facebook impressions that are no longer relevant.
For growing businesses like Monday.com, it's a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple's famous rainbow color-way, the ad above captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer). Amazon PPC Conversion Rate - Learn the Importance of Conversion Rate % with Amazon PPC Ads

One of the founding fathers of modern advertising, David Ogilvy, didn’t believe advertising had to be complicated and neither should you. If you stick with me to the end of this article, you’ll be ready to dominate your first successful Facebook ad campaign using the exact process I outline (without the need for any pretentious jargon getting in our way).
What stands true, though, is that after a week of retargeting, you may want to stop focusing on immediate purchases and aim for longer-term relationships with your website’s visitors. That is, you should try to keep in touch with your potential customers until they’re ready to convert instead of trying to convince them to convert and then giving up when they don’t.
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Now that you've earned your lead's trust, it's time to sell them the real product. You can do this via email, phone or any other 'direct' methods now available to you from the free offer, or you can use a Facebook Pixel to retarget the user with ads. The Facebook Pixel is a small snippet of code you embed on your site. When a Facebook user visits that page (in this case it may be the completion page from your free offer), they're now "tracked," allowing you to serve ads specifically created for them. Karlie Kloss: Coding is a superpower
So, why should Facebook bots matter to marketers? For starters, Messenger has 1.3 billion monthly active users. And since bots are a form of artificial intelligence, their natural language capabilities will undoubtedly get smarter over time. From the perspective of the customer, bots make the shopping and customer support processes much smoother, eliminating the need to scroll through pages and pages of product choices or talk on the phone with a customer service rep. In fact, a HubSpot Research report found that 47% of people are interested in buying items from a bot.
Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel.
The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet.
There’s no right type of group for all businesses. If you want to encourage lots of public discussion, a public group might be your best bet. If your business deals with an area of life that people consider to be personal or private, you might want to consider a closed group so that people feel comfortable sharing thoughts that they might not want to be publicly visible. A secret group could even be a fit, if your goal is to offer a super-exclusive online meeting place—for premium members of your subscription site, for example.
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