“People are naturally curious and want to see more than just the outside of their future home or one home you’re working with. Using the carousel ad format, you can highlight multiple features of the house that will drive more click-through traffic—or you can use it to show what homes you have available at the moment to drive more brand awareness.”
This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention.
Awareness is good, but sales are better, and engagement is what connects awareness to sales. One of the benefits of Facebook advertising is that it increases engagement with the content you’re putting out for your business. When you post a picture, a blog post link, or a status update on your Facebook page, users have the opportunity to engage with that post, whether by liking, sharing, or commenting on them.
For example, through Google Analytics, a restaurant discovered that a large percent of users who clicked on their lunch ad ended up using their online reservation system to make dinner reservations. They had not expected to get dinner reservations from those searching for lunch spots, but, given this, they designed better website flows between web pages, leading to more reservations, and they also started offering lunch reservations.
Instead, create posts that help people get to know the people behind the scenes at your company. Show what makes your company “real” and relatable (reviews are another great way to build trust with prospective customers). That way, if people check out your Facebook Page, they’ll feel a connection to you, your product or service and your company vision and be more likely to buy.
“To gain more traction on posts, one of the best things you can do is launch an internal pod. If you are new to pods, this is a group of people (usually fellow business owners or a paid service) that agrees to like, engage, and comment on your content in exchange for you doing the same for theirs. Having five people like, share, and leave comments promotes the post so it is shown to more of your followers or friends.”
Whether you’re a software solution, a traveling service, a brick and mortar shop, or have an online store, there are many benefits of Facebook advertising. With the various kinds of Facebook ads out there and the multiple objectives to choose from, the benefits of Facebook ads can be very specific to your product or service or business goals; but there are some general Facebook advertising benefits. Below are four benefits of Facebook advertising that apply to businesses universally. Conversion tracking in Google Ads
As we mentioned in the previous section, take the time to thoughtfully fill out the “About” section of your Page. Fill your description with searchable information, but don’t overstuff it with keywords. Include an overview of what your business offers, proper categories, and a link back to your website. Here's HubSpot's "About" section as an example.
The Social Media Marketing podcast, a top 10 marketing podcast on iTunes, is a weekly 45-minute interview show hosted by our founder, Michael Stelzner. To discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing, subscribe to the podcast on iTunes/Apple Podcast | Android | Google Play | Stitcher | TuneIn | RSS.
Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. How to Remove Tv Watch icon on Facebook
When HubSpot looked into how often you should post on Facebook, quality far outweighed quantity. Pages with over 10,000 followers were the only ones who benefited from posting more frequently. Companies with less than 10,000 followers that posted more than 60 times a month received 60% fewer clicks per post than those who posted five times or fewer. The Social Network (2010) - I Was Your Only Friend Scene (9/10) | Movieclips
All of the above are examples of conversions, which are actions that you want your website visitors to take to drive your business growth. Facebook advertising benefits your business because it makes it as easy and seamless as possible for users to perform the action you are suggesting they take (to convert). The easier it is to convert, the more conversions that will happen!
Searching for individuals by name is another option. Our Facebook search tutorial explains how Facebook search works, so you can look for people you know on Facebook. As soon as you have a few friends and have "liked' some companies, comments or products, then Facebook's automated friend recommendation tool will kick in and start showing you links to "people you may know." If you recognize their face when their profile image appears on your Facebook page, you can just click the link to send them a friend request.
Aside from pre-produced video, Facebook Live is another option to explore multimedia content. Facebook Live is a feature that allows live-streaming capabilities to users on their desktop or smartphone. It’s available to any Facebook user, but is particularly appealing to brands who want to capture the culture of their company and form authentic relationships with their followers. How to Brand Yourself On Instagram | Trishonnastrends
Many marketers mistakenly believe that Facebook first got into the advertising game back in 2012, shortly before it filed its surprisingly poor IPO (strange how quickly this was forgotten in subsequent years). However, although Facebook did indeed introduce a raft of advertising options four years ago, the history of Facebook advertising traces back to the social network’s very earliest days in 2004 with what were known as Facebook Flyers.