In addition to simply providing a positive environment, the Facebook advertising platform makes sure that your ads further contribute to that positive environment. In fact, it has certain requirements for its ads, so that they do not disrupt the flow of the user’s experience. One of the best reasons to advertise on Facebook is that you are reaching people who are happy, receptive and engaged, so in terms of their experience interacting with you, you’re already at an advantage.

An important note here: Even if you don’t plan to use Facebook ads right away, it’s a good idea to set yourself up with a Facebook pixel now. This will give you access to important data when you are ready to launch your first campaign. A Facebook pixel is a simple piece of code that you place on your website to track conversions, remarket to people who have already visited your website, and build targeted custom audiences for future ads. The pixel will start collecting data as soon as you place it on your site, so you’ll have remarketing and custom audience information ready when you start your first campaign.
A local bakery is using the Facebook Pixel to track user behavior on their website. They find that the majority of users go to one of three pages from their homepage: their menu, catering services, or wedding cakes. Their goal is to increase their sale of custom wedding cakes, so they create Facebook ads focused on their custom cakes targeted to users who spent at least two minutes on their wedding cakes webpage, rather than showing a generic bakery ad.
The second reason Facebook’s growth trajectory is so important is that, whether you use Facebook personally or not, the platform continues to align strongly with changing media consumption habits and the adoption of consumer technology such as mobile devices. According to data from Facebook’s Q3 2015 earnings report, the number of daily active users accessing the site via mobile devices was 893 million during September of last year, a year-over-year increase of 27%.

Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here.
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Securities. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.
To use Facebook retargeting ad campaigns effectively, you will need to create great campaigns with ads that speak to your custom audience with a focus on driving traffic to your site, which then increases the audience you can retarget ads to. Therefore, be sure to create ads that match your custom audience’s interests. Remember: even the best audience won’t convert without great ads, so take the time to create ads that will attract your precise users. What Social Media Platform is Best for You?
In case you’re thinking about trying to market your business from a Facebook Profile, be warned, Facebook has a tendency to delete or block accounts that use Profiles this way. Plus, a Facebook Page gives you access to marketing options like Facebook Ads that you can’t run with a Profile, so it’s well worth your while to create a Facebook Page for your business.
We finished the four steps from Facebook’s welcome menu, but there are still a few things you can do to customize your Page. For example, every Facebook user has a vertical navigation bar to the left of their News Feed. By adding your Page as a shortcut here, you’ll always have easy access. Go to your News Feed and click on “Edit” next to “Shortcuts” in the left vertical navigation to make it easy to navigate to your Page in the future.
This will take some trial and error to pin down for your specific business (using engagement data gleaned from Page Insights). But research generally shows that the best time to post is Thursday or Friday from 1 to 3 p.m., so that’s a good place to start. Since it’s important to post consistently, create a content calendar to help balance your mix of content types and keep your posting schedule on track.
Customers seldom go to a website and purchase after their first visit. It’s even more rare for a customer to convert after clicking on just one ad, especially if they’re unfamiliar with your brand or your price point is relatively high. In most cases, there’s a long journey to get customers to convert and Facebook is uniquely positioned to handle the buyer’s journey along each step in a way that other channels can’t.
Don’t forget to follow up after your event. You can even post photos from the event and send them to all who attended. If you had a very healthy debate at your event, with lots of questions, why not send a transcript out to everyone who attended? And if some questions didn’t get answered because of time constraints, consider writing up the answers and sending them to all attendees.
The first step to giving your Facebook Page an identity is adding a profile picture. This will serve as the primary visual for your Page, appearing in search results and alongside any of your content that shows up in a user’s News Feed. Most publishers suggest creating a photo that’s 180 x 180 pixels, however increasing this slightly will help maintain quality. If you don’t upload an image that is already square, you’ll be prompted to crop.
“Don’t run ads that compete against each other—you don’t want to waste your budget. If you have multiple open houses in one town on a single day, rather than doing an ad for each individual home, create a single ad that features all of the properties and drives traffic to your active listings page. You may even wind up with people attending more than one of the open houses.”

Facebook Retargeting Ads cost the same as other Facebook advertising campaigns. Facebook requires a minimum daily budget of $1, or the cost of two clicks. This means if your cost per click is $2.50, then your minimum daily budget will be $5. However, the average cost per click on Facebook is $1.50. For a more detailed explanation about the costs of Facebook Ads, visit our article on Facebook Advertising Costs.
Okay, so, there are more people on Facebook, and more engaged and receptive people on Facebook, but why advertise on Facebook? Why not just create a business page and post from there? A Facebook page is a great way to boost your online presence and engage with customers. However, your page is a destination that users have to go to, not something that just shows up in their feed.
A public group is exactly what it sounds like. It’s fully visible to everyone, and anyone can join without being approved. All members’ posts are fully visible to all other Facebook users, so this type of group does not offer the sense of privacy and security that comes with the more restricted group types. However, it is the easiest group type for users to join, and can therefore grow quickly.
To track the actions you need to integrate them within the pixel base code. For example, an ecommerce site that wants to track purchases will have to enter a code in the thank-you or final confirmation page that is loaded immediately after a successful purchase (see the example in the next image) in the thank you page (the final confirmation page). How to Get Facebook ads Approved *UPDATED*
The goals will differ for every business, but they should all focus on actions that have a real impact on your bottom line—like generating leads, increasing conversions on your website, or improving customer service. But those are broad categories of goals. You’ll want to ensure your goals are much more specific and measurable. Here, we recommend using the S.M.A.R.T goal-setting framework.
Here, you’ll be able to glean a number of insights about your business and its audience, including active users, purchases, sales funnels, and more. Reports are the bread-and-butter of any analytics software – so it’s no surprise that Facebook has extensive reporting capabilities. From the dashboard, you can generate a report containing information about nearly any activity or event. It also allows you to create cross-channel funnels to figure out the best conversion rates. Finally, you can use event source groups to determine the specific paths customers take when interacting with your channels.
Creating an open house event on your Facebook page gives your followers the ability to express interest in the open house and share event details with others. Click the “Events” button at the top of your post and a wizard will appear to walk you through the creation of an event. Be sure to include a date, time, address, and description. The event will show up on your Facebook page and you can invite people as well as advertise your events to build traffic.
Don’t forget to follow up after your event. You can even post photos from the event and send them to all who attended. If you had a very healthy debate at your event, with lots of questions, why not send a transcript out to everyone who attended? And if some questions didn’t get answered because of time constraints, consider writing up the answers and sending them to all attendees.
Now that you've earned your lead's trust, it's time to sell them the real product. You can do this via email, phone or any other 'direct' methods now available to you from the free offer, or you can use a Facebook Pixel to retarget the user with ads. The Facebook Pixel is a small snippet of code you embed on your site. When a Facebook user visits that page (in this case it may be the completion page from your free offer), they're now "tracked," allowing you to serve ads specifically created for them.
Don’t panic. Facebook rejects some ads automatically because of words or images. If your ad is rejected, there will be a reason stated in the notice. Fix any causes of rejection and resubmit the ad. If there does not seem to be a clear reason why the ad was rejected, then hit the manual submission button and request that a representative review your ad. This will yield something that needs to be fixed or your Facebook ad will pass review and be launched.
As we mentioned in the previous section, take the time to thoughtfully fill out the “About” section of your Page. Fill your description with searchable information, but don’t overstuff it with keywords. Include an overview of what your business offers, proper categories, and a link back to your website. Here's HubSpot's "About" section as an example.
Upload your vehicle catalog with details such as make, model and year, then automatically generate ads that show the most compelling inventory to the right audiences. Use automotive inventory ads to direct people toward vehicle detail pages, lead submission forms or other valuable places—and continually show your most relevant vehicles to potential auto buyers.
On your smartphone, open up the Facebook app. Go to your Page and click on “Publish” as if you were going to write a new post, then select the “Live Video” option. Before you enter any information, go ahead and check the privacy settings. Under the description, you’ll see a choice to broadcast to the public, just your friends, or only yourself. If you’re testing out Facebook Live for the first time, we suggest using “only me” to ensure your live stream doesn’t show up on your News Feed.
As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.
“We sponsor many community events to reinforce our presence in the neighborhood, and Facebook is wonderful for promotional endeavors. For example, we promote a bi-annual Carvel ice cream event on Facebook that always draws huge crowds, and we also promote our community cleanup activities in which we come together to garden the historic sites of our neighborhood. We find Facebook works great to disseminate the great things in our community.”

Facebook ads are great because unlike traditional advertising, such as billboards and television commercials, advertisers can determine which ads show to which groups of people. These groups of people are referred to as “audiences” on Facebook, and every audience should see ads tailored to them, which closes the gap between potential customer and customer. Audiences can be segmented in a number of ways from their location to their interests.


Even with all of the tips we included above, it can be hard to increase leads using Facebook marketing. To help, we suggest the Real Geeks Facebook marketing tool for the do-it-yourself agent and managed campaigns for realty professionals who want someone to handle their lead generation. Find out more about the Real Geeks Facebook marketing tool and their managed campaign services on their website.
There are two main reasons this growth in users is so important to advertisers. The first is that the larger the audience, the more granularly advertisers can target potential prospects. Unlike traditional advertising platforms, the emphasis in paid social is on finding the right people, not finding as many people as possible, a paradigm that is the polar opposite of platforms such as TV and radio advertising.
This Guide was first produced by Marie Page who you may know as a regular Expert Commentator contributing to Smart Insights focusing on social media marketing and in particular Facebook. Marie is co-founder and senior consultant at The Digiterati, a collective of specialist digital marketing consultants providing actionable training and proven tactical marketing input to clients.
Facebook retargeting lets advertisers discover and reach warm leads. Using the Facebook Pixel, advertisers track their site visitors and their actions to build audiences and better understand visitors. Campaigns are then designed to speak to the audience and display ads on those visitor’s Facebook pages, proving highly effective in that statistically warm leads convert best.

Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews.
Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel.
Check out our Facebook Ads Retargeting Tutorial for Beginners, which is updated for 2017 and 2018. Facebook advertising retargeting campaigns and retargeting audiences are a great way to reach targeted consumers that are the most likely to convert. We will take you through the process of adding a Facebook pixel to your website, creating Facebook audiences based on your pixel, creating custom conversions to exclude people who have already converted, and how to target Facebook Retargeting audiences with your ad campaigns.
As a special thank you to WPCurve readers, I have also put together a few special bonuses, including a download of the 37 Facebook ads I use as templates when creating my own ad campaigns - get your bonuses here. My goal at Overwhelmingly.co is to help business owners by making complex business topics overwhelmingly easy to understand and to implement. I also work directly with clients to improve theirs sales funnel so that they can extract more value from their existing traffic. How To Delete/Deactivate Facebook Account Permanently In Android Mobile & Remove

In the past, Brett devoted a great deal of time, effort, and energy into maintaining high Relevance Scores by rotating his ad creative on a regular basis – sometimes daily – to ensure the ads being displayed in his campaigns were fresh. By paying such close attention to his campaigns, Brett was able to achieve Relevance Scores of between 7 and 9, significantly higher than the Facebook average, as well as click-through rates of between 4-5%, also much higher than the average campaign.
Advertisers can be savvy about using retargeting ads to generate repeat sales by advertising products similar to those that a customer has already purchased. Retargeting serves as a great way to cost-effectively use reminder advertising. Typically, previous customers are more likely to buy from you than someone who has never heard of you, so creating audiences of previous customers is a great way to generate ongoing sales.
Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps. Based on this activity, we may show you ads for deals on a TV to help you get the best price or other brands to consider. And because we think you’re interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV.

Like Google and others, Facebook runs an instant digital auction for each ad placement, considering bid prices from many advertisers. An advertiser might bid $2 to place an ad in a particular situation. Then Facebook weighs these bids against how relevant the ad is to that situation. If an ad is relevant, the advertiser need not bid as high to win the auction.
When we ask people about our ads, one of the top things they tell us is that they want to see ads that relate to things they care about. We learn about this primarily from your activity on Facebook, such as Pages or posts you like and posts or comments you make. We also learn about your interests from some of the websites and apps you use. We call this online interest-based advertising, and many companies do this.
So, does Facebook advertising work? It most certainly does. Facebook advertising is an excellent tool for not only getting in front of more people; but getting in front of the right people who will engage with your posts, spread the word about your business, and become customers. As you can see, the benefits of Facebook advertising aren’t just limited to improving your business’s Facebook page. They help to expand your audience, enhance your website, boost brand awareness and ultimately increase sales. Find out for yourself by creating your own ad!
Facebook has a global audience of approximately 1.5 BILLION people – around one-fifth of the entire planet’s population, give or take a few hundred million. Understandably, this statistic is one of the most popular among Facebook advertising evangelists, and for good reason. No other social network comes close to Facebook’s market penetration, but what’s almost as exciting as the sheer enormity of Facebook’s audience is the time in which it achieved this unprecedented achievement.
Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much media, according to Facebook, they're ideal for:

When you create your first advertisement, Facebook offers two choices of editors: the Ad Manager and the Power Editor. The Ad Manager is a great choice for most companies, while the Power Editor was created for larger advertisers who need precise control over a variety of campaigns. For these instructions, we’ll use the Ad Manager. To find the Ads Manager from Facebook, go to your homepage and find "Ads Manager" from the left-hand menu. Revital exposed must watch for your health.
This Facebook offer ad makes it obvious what customers would be signing up for when they click the "Sign Up" CTA button below the picture. Offer ads can easily mislead viewers into pressing their CTA just to get them to click on it, but it ultimately doesn't convert viewers into customers. BSC's approach above is clear and upfront about what it's offering throughout its conversion path.
Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn't be forgotten. We often see less expensive clicks and conversions when using these ads. In order for a right column ad to be successful, it needs to be relevant, have a value proposition, a good visual, and have a call-to-action.
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