Well, I just about lost creditbility on Facebook Ads. I have tried for over a month and have spent close to $1,000 in ads with absolutely NO sales. Now, I realize Facebook does not guartee sales but goodness, you’d think at least one person would have bought something. I have tried changing the ads, the products, the text, the audience and nothing changes. Yes, lots of clicks but some appear to be robots if you ask me. I mean what real person goes to a site for 10 seconds and leaves without looking at anything (seen on my analytics). I can understand this happening for a handful of clicks that the person may have accidentally clicked but really 30-40 people? Not likely. I am just baffled about so many people claiming that their conversions being so high on Facebook. I am beginning to think those people are merely advertising for Facebook and getting paid for it. Sorry, highly skeptical about what this article says.
When each user signs in, they are shown a homepage containing a personalized stream of information that Facebook calls the "news feed" or "stream;" it's full of information posted by their friends. The news feed appears in the middle column of the homepage. You can always return to your personal homepage by clicking the Facebook icon at upper left on every Facebook page.
Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category.
You’ll also need to get familiar with Facebook demographics. Once you know who uses the platform and how that maps back to your target customer, you can take a look at Facebook Audience Insights. Use the tool to drill down into the nitty-gritty details about potential customers. Find information on things like age, gender, education, relationship status, location, language, Facebook usage, and even past purchase activity. (For more details, check out our full tutorial on Facebook analytics.)
The audience pixel should be placed between the tags on every page you want tracked (usually this means every page, as you can always get specific later). I promised you that you wouldn’t have to be a programmer to set this up – and you definitely don’t! Here is a simple WordPress plugin called “Header and Footer” that let’s you just paste the code in once and be done with it. POWERFUL Instagram Marketing Tips For Clothing Brands 2.0 (UPDATED!)
The competitive value of a Facebook ad is the sum of an advertiser’s maximum bid – how much an advertiser is willing to pay every time a user takes the desired action – and the ad’s intrinsic quality bid, or how much engagement an ad brings to Facebook and the user experience. Although the precise methodology behind how Facebook calculates intrinsic quality bid is a closely guarded secret, Facebook does concede that factors such as the volume of clicks, likes, and shares is included in this calculation, as is general feedback on an ad.
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