“People are naturally curious and want to see more than just the outside of their future home or one home you’re working with. Using the carousel ad format, you can highlight multiple features of the house that will drive more click-through traffic—or you can use it to show what homes you have available at the moment to drive more brand awareness.”


👁 About this video : You're about to go on a SERIOUS Facebook Ads Journey, like no other... This video is everything you need to know to go from complete beginner to 75% of the way there. This video covers Custom audiences, the Facebook pixel, Lookalike audiences, how to structure an advertise, what actually sells and gives you a massive headstart to get things with all of your Facebook marketing needs!
You can create a Custom Audience from your list, Facebook Pixel data or Facebook SDK to specify the people you want to reach with your remarketing campaign. Your pixel or SDK can automatically add people to a Custom Audience based on the specific actions you’re most interested in targeting, like people who visit your site homepage or people who view a product but do not make a purchase. This can help you create ads that are relevant to where people are in their customer journey.

A real estate brokerage finds a large number of site visitors are passively browsing high-end homes for fun, which they determined by finding that these visitors never contact the brokerage for more information, nor clicked links for mortgage pre-approval. They want to target ads to users who are ready to purchase a home to avoid wasting ad spend, so they build campaigns targeting those who searched for homes in certain price ranges and who visited the mortgage rates page.
Facebook Retargeting Ads cost the same as other Facebook advertising campaigns. Facebook requires a minimum daily budget of $1, or the cost of two clicks. This means if your cost per click is $2.50, then your minimum daily budget will be $5. However, the average cost per click on Facebook is $1.50. For a more detailed explanation about the costs of Facebook Ads, visit our article on Facebook Advertising Costs.

The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet.


There’s no right type of group for all businesses. If you want to encourage lots of public discussion, a public group might be your best bet. If your business deals with an area of life that people consider to be personal or private, you might want to consider a closed group so that people feel comfortable sharing thoughts that they might not want to be publicly visible. A secret group could even be a fit, if your goal is to offer a super-exclusive online meeting place—for premium members of your subscription site, for example.
Your business needs a website because the more that people can learn about your products and services, the more likely they are to understand their value and utilize them. A Facebook business page can provide basic information quickly, but your website will answer the more specific questions that highly interested people will have in their journey to becoming a customer. Facebook advertising benefits your business because it not only drives more people directly to your website, it drives the right people who are looking for what you have to offer.
Do you want to make more specific audiences than just all traffic to your website? Create another audience by following the steps above (you only have to place the pixel once), but instead of targeting all traffic in step 4, click the dropdown box and choose “people who visit specific web pages” – then paste in the url of the pages you want to target! Who Viewed My Facebook Story || No Views Yet || When People view Your Story Their Names
However, agents can spend a lot of money and time trying to find the best leads on Facebook. Real Geeks offers two solutions—a Facebook marketing tool agents can use to streamline ad creation and tracking, and managed ad campaigns that save agents time. Learn more about Real Geeks Facebook marketing for agents and check out their free demo on their website.
How can you create your own video ad? First, understand Facebook video ad requirements including length and video size. We suggest keeping your video as short as possible, even though Facebook allows you to upload a much larger video. Create a video that displays your product or service, and upload directly to the Facebook ads manager by following these instructions.
The most efficient way to create a Facebook 360 video is to use a 360-degree camera such as an ALLie or RICOH THETA. The THETA, for example, has two lens that together capture the 360-degree look. Since there’s no viewfinder, you’ll need to use the corresponding mobile app to set the shot and a tripod to keep the camera steady. The app then allows you to share directly to Facebook. The Best Image Size for Facebook Images - Photoshop
When you create your first advertisement, Facebook offers two choices of editors: the Ad Manager and the Power Editor. The Ad Manager is a great choice for most companies, while the Power Editor was created for larger advertisers who need precise control over a variety of campaigns. For these instructions, we’ll use the Ad Manager. To find the Ads Manager from Facebook, go to your homepage and find "Ads Manager" from the left-hand menu.
It's valuable. Since the image was taken on a beautiful day, it looks like an ideal place to be -- especially to those of us viewing it from our office desks. It also clearly tells you the cost of the ticket so you know before you click. (This is also good for the advertiser: By including the price, the ad allows users to self-select based on whether they can afford the ticket. If they can't afford it, they won't click through, thus saving the advertiser money on unqualified clicks.)
To find such visitors who might need some help with their purchase, you must look at other signs that signal hesitation. For example, you can specifically target visitors who’ve spent the most time browsing your website. Additionally, you can also add people who’ve visited specific pages on your website such as your FAQs, Terms & Conditions or Pricing pages. How to Change Your Facebook Newsfeed to See Your Friends Most Recent Posts 

This type of ad appears directly in a user's News Feed when they access Facebook on a desktop computer, and it looks more like native advertising. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. These ads must follow organic Facebook posts best practices and be both engaging and visual. HOW TO USE SNAPCHAT: Do’s & Don’ts // Tips & Tricks | Ariel Hamilton
“Don’t run ads that compete against each other—you don’t want to waste your budget. If you have multiple open houses in one town on a single day, rather than doing an ad for each individual home, create a single ad that features all of the properties and drives traffic to your active listings page. You may even wind up with people attending more than one of the open houses.”
How do social media managers keep up with all of those posts they need to publish? By using a social media content calendar. Just as it sounds, a social media content calendar is a spreadsheet where you write out posts in advance and slot them for specific times. Aside from keeping you sane, a content calendar will help you keep tracking links organized and make it easier to evaluate the overall mix of format and topic you’re posting.

As we’ve already indicated, Facebook Messenger is a powerful customer support tool. It’s not inaccurate to refer to it as the front lines of customer care. Doing business has always been a little conversational – by providing your customers with the notion that they can reach out to you for immediate interaction and assistance, you can greatly improve customer care.

Facebook Live is a great way to broadcast live video directly to your fan base when you have something interesting to share—like a tour or open house. Click the Facebook Live button to start broadcasting what you see and share a message with your audience as part of the video. Be careful, though—your broadcasts should be important to your listener and under five minutes.


Set out by creating as many custom audience buckets in Facebook as you can brainstorm and allow them to start populating. Not all of them will perform and some may take a long time to fill. You’ll have to make adjustments as you go along. Susan notes that the minimum number of people you can run a Facebook ad set to is 1000, so she often combines ad sets that are smaller than 1000 until she populates one that reaches the minimum. (Editor’s Note: The audio of this interview mis-quotes the minimum audience size as 200. This article reflects the correct minimum audience size.)
“Creating a private online Facebook group seemed like the most natural thing to do,” Shirley said. “It was quick and easy to set up, and my tribe ‘lives’ on Facebook. It was the perfect launch into creating two-way and group conversations about the perimenopause-to-menopause transition that allow women to get informed, know their options, and then make the health decision that’s best for them.”
When you create your first advertisement, Facebook offers two choices of editors: the Ad Manager and the Power Editor. The Ad Manager is a great choice for most companies, while the Power Editor was created for larger advertisers who need precise control over a variety of campaigns. For these instructions, we’ll use the Ad Manager. To find the Ads Manager from Facebook, go to your homepage and find "Ads Manager" from the left-hand menu.
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As we mentioned in the previous section, take the time to thoughtfully fill out the “About” section of your Page. Fill your description with searchable information, but don’t overstuff it with keywords. Include an overview of what your business offers, proper categories, and a link back to your website. Here's HubSpot's "About" section as an example.
Awareness is good, but sales are better, and engagement is what connects awareness to sales. One of the benefits of Facebook advertising is that it increases engagement with the content you’re putting out for your business. When you post a picture, a blog post link, or a status update on your Facebook page, users have the opportunity to engage with that post, whether by liking, sharing, or commenting on them.

So, does Facebook advertising work? It most certainly does. Facebook advertising is an excellent tool for not only getting in front of more people; but getting in front of the right people who will engage with your posts, spread the word about your business, and become customers. As you can see, the benefits of Facebook advertising aren’t just limited to improving your business’s Facebook page. They help to expand your audience, enhance your website, boost brand awareness and ultimately increase sales. Find out for yourself by creating your own ad!

There are two main reasons this growth in users is so important to advertisers. The first is that the larger the audience, the more granularly advertisers can target potential prospects. Unlike traditional advertising platforms, the emphasis in paid social is on finding the right people, not finding as many people as possible, a paradigm that is the polar opposite of platforms such as TV and radio advertising.
This will take some trial and error to pin down for your specific business (using engagement data gleaned from Page Insights). But research generally shows that the best time to post is Thursday or Friday from 1 to 3 p.m., so that’s a good place to start. Since it’s important to post consistently, create a content calendar to help balance your mix of content types and keep your posting schedule on track. How to find Facebook watched video?. How to check Facebook history?
Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel.
Whether someone is ready to book a trip or is just looking for travel inspiration, match their intent with items from your travel catalog. If they were browsing hotels but didn’t make a reservation—or if they were looking at flights but didn’t book a trip—travel ads let you show them relevant ads based on their specific dates, destinations and other trip details.
In the past, Brett devoted a great deal of time, effort, and energy into maintaining high Relevance Scores by rotating his ad creative on a regular basis – sometimes daily – to ensure the ads being displayed in his campaigns were fresh. By paying such close attention to his campaigns, Brett was able to achieve Relevance Scores of between 7 and 9, significantly higher than the Facebook average, as well as click-through rates of between 4-5%, also much higher than the average campaign.

Instead, create posts that help people get to know the people behind the scenes at your company. Show what makes your company “real” and relatable (reviews are another great way to build trust with prospective customers). That way, if people check out your Facebook Page, they’ll feel a connection to you, your product or service and your company vision and be more likely to buy.
However, businesses that aren’t online-based, but have multi-page or content-rich websites that would find user data insightful, should also use retargeting. For example, a winery has two main types of consumers: those interested in tours and tasting and those interesting in hiring their venue for private events. The winery could use retargeting to segment site visitors by their interest, and then display ads specific to each of those user’s interests.
“To convert users over the internet without a personal touch is very difficult. They have to trust you, and that takes time. Therefore, the approach and the converting angle has to be a contact form, where they could leave their name, email, and telephone number. Then, be sure to call them—going that extra mile will definitely make them feel more secure.” 
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