👁 About this video : You're about to go on a SERIOUS Facebook Ads Journey, like no other... This video is everything you need to know to go from complete beginner to 75% of the way there. This video covers Custom audiences, the Facebook pixel, Lookalike audiences, how to structure an advertise, what actually sells and gives you a massive headstart to get things with all of your Facebook marketing needs!
Find out all you can about your Facebook audience, including their age, income, location, education, and buying behaviors. You can learn about your audience by clicking on “Insights” in your Ads Manager. Use this information for generating targeted audiences for your paid ads. As you fill in your demographics on the left side of the screen during ad creation, Facebook will let you know how many users your ads will reach.
A computer sales and repair store is running a promotion on external hard drives and they want to use Facebook to advertise this sale. To avoid wasting ad spend, they target ads by user’s needs. Using the info from the Facebook Pixel, they create a custom audience of those who have recently visited the blog post on how to back up a computer. They then create an ad specific to those users, explaining the benefits of external hard drives and the current promotion.
Facebook has a global audience of approximately 1.5 BILLION people – around one-fifth of the entire planet’s population, give or take a few hundred million. Understandably, this statistic is one of the most popular among Facebook advertising evangelists, and for good reason. No other social network comes close to Facebook’s market penetration, but what’s almost as exciting as the sheer enormity of Facebook’s audience is the time in which it achieved this unprecedented achievement.
In addition to simply providing a positive environment, the Facebook advertising platform makes sure that your ads further contribute to that positive environment. In fact, it has certain requirements for its ads, so that they do not disrupt the flow of the user’s experience. One of the best reasons to advertise on Facebook is that you are reaching people who are happy, receptive and engaged, so in terms of their experience interacting with you, you’re already at an advantage.
Many marketers mistakenly believe that Facebook first got into the advertising game back in 2012, shortly before it filed its surprisingly poor IPO (strange how quickly this was forgotten in subsequent years). However, although Facebook did indeed introduce a raft of advertising options four years ago, the history of Facebook advertising traces back to the social network’s very earliest days in 2004 with what were known as Facebook Flyers.
A real estate brokerage finds a large number of site visitors are passively browsing high-end homes for fun, which they determined by finding that these visitors never contact the brokerage for more information, nor clicked links for mortgage pre-approval. They want to target ads to users who are ready to purchase a home to avoid wasting ad spend, so they build campaigns targeting those who searched for homes in certain price ranges and who visited the mortgage rates page.
When you create your first advertisement, Facebook offers two choices of editors: the Ad Manager and the Power Editor. The Ad Manager is a great choice for most companies, while the Power Editor was created for larger advertisers who need precise control over a variety of campaigns. For these instructions, we’ll use the Ad Manager. To find the Ads Manager from Facebook, go to your homepage and find "Ads Manager" from the left-hand menu.
When each user signs in, they are shown a homepage containing a personalized stream of information that Facebook calls the "news feed" or "stream;" it's full of information posted by their friends. The news feed appears in the middle column of the homepage. You can always return to your personal homepage by clicking the Facebook icon at upper left on every Facebook page.