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Knowing in advance how the reports should look will direct the structure of your Event Tracking implementation. For example, if the reports only need to show video UI interaction, your category structure will be quite different than if the reports need to track other Flash UIs like menus, embedded gadgets, and load times. In addition, you can inform the report user about the different tracking possibilities available with Event Tracking to get the most out of your implementation. For example, the report user might be interested in tracking user behavior on a Flash video interface, but might also be interested in latency tracking for the load time of the video. In that case, you can plan ahead to have meaningful names in your event calls. How do you know who is tracking you on Facebook?