Facebook ad retargeting

The goal of this course is to help you harness the power of Live Video to generate more sales, get more clients, and reach people all over the world. This course is focused on the biggest four social media platforms for live video, Facebook, YouTube, Instagram, and Periscope. And by the end of the course, you will be reaching your target audience on all these powerful Social Media platforms, engaging with them, and building a relationship of trust with your potential customers.
To track the actions you need to integrate them within the pixel base code. For example, an ecommerce site that wants to track purchases will have to enter a code in the thank-you or final confirmation page that is loaded immediately after a successful purchase (see the example in the next image) in the thank you page (the final confirmation page).
Advertisers can be savvy about using retargeting ads to generate repeat sales by advertising products similar to those that a customer has already purchased. Retargeting serves as a great way to cost-effectively use reminder advertising. Typically, previous customers are more likely to buy from you than someone who has never heard of you, so creating audiences of previous customers is a great way to generate ongoing sales.
Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs.

HIDDEN OBJECT GAMES 05.02: Detectives United III: Timeless Voyage Collector's Edition {v.Final} 04.02: Family Mysteries 2: Echoes of Tomorrow [Beta Version] 03.02: Family Mysteries 2: Echoes of Tomorrow [BETA] 01.02: Fear for Sale (1): The Mystery of McInroy Manor Collector's Edition [FINAL] 31.01: Tales of Terror (#1): Crimson Dawn With Guide [FINAL] 30.01: Living Legends 8: The Crystal Tear Collector's Edition {v.Final} 29.01: Living Legends 8: The Crystal Tear Collector's Edition [FINAL] 25.01: Shopping Clutter 6: Love is in the Air {v.Final}
Facebook retargeting lets advertisers discover and reach warm leads. Using the Facebook Pixel, advertisers track their site visitors and their actions to build audiences and better understand visitors. Campaigns are then designed to speak to the audience and display ads on those visitor’s Facebook pages, proving highly effective in that statistically warm leads convert best.
Marketers can tell a story with a series of fresh ads as they track the user, regardless of where the consumer is or the device being used. Consider how advantageous it would be to have an ad appear to a user who may have visited your website yesterday on their home computer and is now approaching your store with their smartphone. Display an ad at the best possible time for a conversion.
Facebook retargeting not only shows you your warm leads, but also your hot leads. These are people who have started the purchasing process but did not finish it. Things such as wish list items or abandoned carts indict that the user had intent to purchase. Advertisers can use this information to display ads to those users of the exact products they were interested in, leading them to remember their initial interest and go forth with completing their purchase.
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HIDDEN OBJECT GAMES 05.02: Detectives United III: Timeless Voyage Collector's Edition {v.Final} 04.02: Family Mysteries 2: Echoes of Tomorrow [Beta Version] 03.02: Family Mysteries 2: Echoes of Tomorrow [BETA] 01.02: Fear for Sale (1): The Mystery of McInroy Manor Collector's Edition [FINAL] 31.01: Tales of Terror (#1): Crimson Dawn With Guide [FINAL] 30.01: Living Legends 8: The Crystal Tear Collector's Edition {v.Final} 29.01: Living Legends 8: The Crystal Tear Collector's Edition [FINAL] 25.01: Shopping Clutter 6: Love is in the Air {v.Final}
The ULTIMATE Facebook Retargeting Strategy
The ULTIMATE Facebook Retargeting Strategy
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