Facebook ad retargeting

A real estate brokerage finds a large number of site visitors are passively browsing high-end homes for fun, which they determined by finding that these visitors never contact the brokerage for more information, nor clicked links for mortgage pre-approval. They want to target ads to users who are ready to purchase a home to avoid wasting ad spend, so they build campaigns targeting those who searched for homes in certain price ranges and who visited the mortgage rates page.


Group 3: People who make it all the way through the checkout process to your “thank you” page. The Facebook pixel on your “thank you” page will add its visitors to another list, which you can exclude from your other targeting groups to ensure you’re not reaching people with Facebook ads for an offer they’ve already claimed. You can also create an entirely new campaign to cross-sell them on another course or add-on, or even use this group to create a lookalike audience of your ideal customer to find more people likely to purchase your product or service.
NEW Beginner's Guide to Facebook Retargeting Ads 2019 - FB Pixel, Custom Audiences | #ChiaExplains
NEW Beginner's Guide to Facebook Retargeting Ads 2019 - FB Pixel, Custom Audiences | #ChiaExplains

When I first decided to learn retargeting, I realized there was almost nothing out there to help. There were some courses, but it was really hard to get a holistic understanding of retargeting from those courses. And there were few videos on YouTube that didn't provide all the details I need to actually run retargeting campaigns across different channels. I noticed a lot of the info was hard to apply in real life. There were some really cool case studies but they weren't actionable or applicable. I thought that there had to be a better way, so i created this course so everyone could know how to use successful, high impact retargeting ads in all of their customer interactions.
Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel.
My goal is to help YOU master the secrets of retargeting. Retargeting is the missing ingredient for your business's success. And I intimately know how much retargeting can change your business, because mastering retargeting myself completely transformed both my personal and professional endeavors in business. And if I can run retargeting ads, believe me, so can you.
Because retargeting on mobile is essentially impossible without it. Retargeting occurs when a brand identifies a visitor to its website and subsequently serves an ad to that consumer when they are browsing elsewhere. If a person is perusing Chuck Taylors on Zappos, for instance, they may see a Zappos banner ad for high-tops when visiting Yahoo Finance the next day.
Group 2: People who click through the post-click landing page to the sales page but don’t submit a payment. These are people who liked the idea of your course but got spooked by the credit card field on the next page. The Facebook pixel on the checkout page will add these people to an audience as well. You can target them with a dynamic Facebook ad that attempts to draw them back to the checkout page. You know these people are further down in the funnel, so maybe a small discount or one-time-offer will push them over the edge to your “thank you” page.

Creating retargeting ad campaigns on Facebook can be done without a high degree of Facebook Ads expertise, but there is a learning curve which can be time-consuming. Those looking to use Facebook retargeting strategically with little time available should use a professional Facebook management service such as Hibu. Leaving your Facebook ad management to the pros gives you more time and helps you get the most out of your ad spend.
Every business using Facebook retargeting ads should use the Facebook Pixel Helper to create more effective ads and increase their return on ad spend. The Facebook Pixel Helper is a troubleshooting tool used to monitor and maintain the Facebook Pixel functionality. It is a free and easy-to-use Google Chrome extension that takes the guesswork out of whether or not pixels are input and running correctly.

This is a significant development, as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop. If that happens, the user is effectively listed twice, and the frequency capping and negative list exclusion is set at the browser or mobile ID level on each device.

Many publishers are doing cool things with retargeting, but we want to call out Facebook’s official launch of Custom Audiences from Your Website as a real game-changer. By simply appending Facebook’s tracking pixel, any marketer can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world’s largest social network. Even better, Custom Audiences from Your Website actually extends beyond desktop, making it the first true cross-device retargeting solution.
How Facebook Adverts Really Work And Why YOU Keep Failing! (MUST WATCH)
How Facebook Adverts Really Work And Why YOU Keep Failing! (MUST WATCH)

Many publishers are doing cool things with retargeting, but we want to call out Facebook’s official launch of Custom Audiences from Your Website as a real game-changer. By simply appending Facebook’s tracking pixel, any marketer can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world’s largest social network. Even better, Custom Audiences from Your Website actually extends beyond desktop, making it the first true cross-device retargeting solution.
How Facebook Adverts Really Work And Why YOU Keep Failing! (MUST WATCH)
How Facebook Adverts Really Work And Why YOU Keep Failing! (MUST WATCH)

In this course, you will learn how to dominate one of the best online marketing tools we have today—Facebook Ads! You will learn how to easily create super optimized Facebook Ads that will help you to grow your business and your brand, increasing sales and revenue. This course comes with 3 assignments designed to help you apply all the strategies you learn in each module.
Setup Retargeting Ads on Facebook in 4 Minutes
Setup Retargeting Ads on Facebook in 4 Minutes
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