Facebook ad retargeting

My goal is to help YOU master the secrets of retargeting. Retargeting is the missing ingredient for your business's success. And I intimately know how much retargeting can change your business, because mastering retargeting myself completely transformed both my personal and professional endeavors in business. And if I can run retargeting ads, believe me, so can you.
Advanced Retargeting Facebook Ad Strategy 2019
Advanced Retargeting Facebook Ad Strategy 2019

However, businesses that aren’t online-based, but have multi-page or content-rich websites that would find user data insightful, should also use retargeting. For example, a winery has two main types of consumers: those interested in tours and tasting and those interesting in hiring their venue for private events. The winery could use retargeting to segment site visitors by their interest, and then display ads specific to each of those user’s interests.
Every business using Facebook retargeting ads should use the Facebook Pixel Helper to create more effective ads and increase their return on ad spend. The Facebook Pixel Helper is a troubleshooting tool used to monitor and maintain the Facebook Pixel functionality. It is a free and easy-to-use Google Chrome extension that takes the guesswork out of whether or not pixels are input and running correctly.
No. As mentioned above, platforms like Twitter and Facebook — companies that have users sign in with one profile at every touchpoint — can retarget users exactly. Google is a leader in this respect, too: It has a handful of products that work across mobile and desktop, all of which can be signed into with a user’s Gmail or Google Plus profile. These companies’ advantage will likely increase now that they’re all operating ad networks, thus enabling them to track their users across devices on other websites. It’s no surprise, then, that they dominate the mobile advertising market.
The pixel is an invisible 1×1 pixel-unique image file that gets embedded on your website. It is added via javascript code and automatically loads on all pages of the website. This code is designed to install small text files called cookies, which track the user’s Facebook visits on the website (more information on Facebook’s cookies are available on this page).
Advanced Retargeting Strategies for Facebook and Google Ads
Advanced Retargeting Strategies for Facebook and Google Ads

For example, a ski and bike company should group users by the main product types the business offers, such as skiers, snowboarders, mountain bikers, and road cyclists. A customer who previously purchased a road bike would be a good candidate for a promotion on new clipless road bike pedals, whereas the customer who rented a mountain bike won’t likely be interested in road biking gear.

For example, if you’re selling high-class luxury products, your audience may rather opt into your email newsletter for exclusive news and something only they as members (read: email subscribers) can get. On the other hand, if your audience is more price-sensitive, promising special discounts and other deals in your email newsletters may be a more appealing ad for them.
How To Set Up A Facebook Retargeting Ad
How To Set Up A Facebook Retargeting Ad


The beauty of retargeting ads is that they can be run on a continuous loop. You’ll have new people finding your site and abandoning their cart every day, but when you use the Pixel, you don’t have to update your Custom Audiences manually. They’ll simply filter their way into your existing retargeting audience — and therefore, see your retargeting campaign.
Facebook retargeting may be geared towards capturing those who have already visited your site, but this doesn’t mean you can’t still use the retargeting information to build brand awareness by reaching those who haven’t yet heard of you. Advertisers can create “lookalike” audiences based on the data from the Facebook Pixel to create ads geared towards new customers who match the profile of present customers.
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The ULTIMATE Facebook Retargeting Strategy
The ULTIMATE Facebook Retargeting Strategy
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