Facebook ad retargeting

2. Non-Disparagement. The Parties agree not to disparage, slander, or defame, directly or indirectly, each other or its principals, agents, officers, owners, directors or employees whether during the Term or after termination of this Agreement. Further, this term shall apply, without limitation, to all forms of social media and online forums.  Nothing herein shall prevent any Party from making any truthful statement in connection with any legal proceedings or with any investigation by any governmental authority.
Group 2: People who click through the post-click landing page to the sales page but don’t submit a payment. These are people who liked the idea of your course but got spooked by the credit card field on the next page. The Facebook pixel on the checkout page will add these people to an audience as well. You can target them with a dynamic Facebook ad that attempts to draw them back to the checkout page. You know these people are further down in the funnel, so maybe a small discount or one-time-offer will push them over the edge to your “thank you” page.
By showing the same Facebook retargeting ads for weeks you risk boring and even annoying your visitors; it’s known as ad fatigue. As a result, people can start to actively hide or even block your ads. Facebook takes that as a sign of low-quality and irrelevant content and raises your cost of reaching people. On the other hand, by sending your visitors through an ever-changing campaign, they won’t get irritated at your Facebook retargeting efforts and you won’t overpay for your Facebook retargeting campaigns.

Here's what you're going to learn. In this course, we're going to start with the foundations of what retargeting is and why it is so important. Then we're going to go on to retargeting strategy set up, where i will teach how to set up your retargeting plan in harmony with other marketing activities. In section 3, you'll learn how to actually set up your retargeting ads in Facebook. In section 4&5, I'll delve into Google Adwords and YouTube, and in the following sections, i will help you set up retargeting ads on Instagram, Twitter, and Gmail.


Facebook supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed). When you’re creating your ad, you may need to find specific info about the type of ad you’re creating, like what size your image should be or how many characters you can use.
The pixel is an invisible 1×1 pixel-unique image file that gets embedded on your website. It is added via javascript code and automatically loads on all pages of the website. This code is designed to install small text files called cookies, which track the user’s Facebook visits on the website (more information on Facebook’s cookies are available on this page).
How to Create Facebook Ads That WORK in 2019
How to Create Facebook Ads That WORK in 2019

Facebook Retargeting Ads cost the same as other Facebook advertising campaigns. Facebook requires a minimum daily budget of $1, or the cost of two clicks. This means if your cost per click is $2.50, then your minimum daily budget will be $5. However, the average cost per click on Facebook is $1.50. For a more detailed explanation about the costs of Facebook Ads, visit our article on Facebook Advertising Costs.
Retargeting ads are a powerful way of acquiring new customers through strategically focusing ads on the needs or intent of warm leads. They are a great opportunity for businesses to create more successful Facebook advertisements and get a higher return on investment. Getting the most out of your Facebook advertising does require learning not only how Facebook Ads Manager works, but also pairing that with a good understanding of digital marketing.

Until now, only Facebook has been able to offer marketers the significant advantage of cross-device retargeting. Now, Google has announced they will also be offering cross-device retargeting for Google remarketing campaigns on Google Display Network and DoubleClick Bid Manager. As is the case on Facebook, this will be limited to those who have signed in but, on just Gmail, there are one billion users per month.

This is a significant development, as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop. If that happens, the user is effectively listed twice, and the frequency capping and negative list exclusion is set at the browser or mobile ID level on each device.
The pixel is an invisible 1×1 pixel-unique image file that gets embedded on your website. It is added via javascript code and automatically loads on all pages of the website. This code is designed to install small text files called cookies, which track the user’s Facebook visits on the website (more information on Facebook’s cookies are available on this page).
How to Create Facebook Ads That WORK in 2019
How to Create Facebook Ads That WORK in 2019

We’ve partnered with top mobile ad exchanges, including ONE by AOL: Mobile (formerly Millennial/Nexage), Mopub, and Smaato to help you reach your customers whether they’re playing the latest mobile game or browsing the web on their phones and tablets. When your web site visitors tune into their favorite mobile apps, they’ll see YOUR ads and interstitials.
Advertisers can be savvy about using retargeting ads to generate repeat sales by advertising products similar to those that a customer has already purchased. Retargeting serves as a great way to cost-effectively use reminder advertising. Typically, previous customers are more likely to buy from you than someone who has never heard of you, so creating audiences of previous customers is a great way to generate ongoing sales.
Best Facebook Retargeting Ads Strategy 2019
Best Facebook Retargeting Ads Strategy 2019
×