I've been entrepreneur for years, and at the beginning, I used to think that getting new users with fancy TV ads and billboards would bring success to my business. And I overlooked how important it was to retain visitors and engage them more. Plus, I didn't know what retargeting was back then. Even though my business ideas were solid, my weak user retention skills were holding my business back. I couldn't effectively reach out to all the users who leave my website without buying, and my startup was just dragging along.
So what’s the best way to do it? Offer them the opportunity to subscribe to your email list through Facebook lead ads. These ads let people fill out a form and subscribe to your email list so you can keep in touch with them there and the best part is that they don’t even have to leave Facebook to sign up—they can subscribe right from their newsfeed.
Facebook pixel / app events: You need a Facebook pixel implemented on your website, and use standard events to report which product IDs from your catalog are being viewed, added to cart and purchased. If you want to retarget people in a mobile app, you can set up app events. If you're not sure how to set up a pixel or app events, consider reaching out to a website developer. Facebook Ads Retargeting Campaign and Facebook Retargeting Audiences Tutorial