To post on your Facebook Page, look for the white box below your cover photo that says “Write something …” and simply begin typing. When your update is ready to go (after a proofread, of course), hit “Share Now”. From this field, you can also add a photo or video, tag a product or location, run a poll, or schedule or backdate your post if you so choose. How does Facebook ad algorithm work? Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors.
Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand. How do you track a Facebook URL?